iHeartMedia and LinkedIn Partner to Help Voices Create, Launch, and Scale Podcast Content to Audiences

Podtrac's No. 1 podcast publisher, iHeartMedia, and LinkedIn, the world's largest professional network, have announced a strategic partnership to introduce new business podcast offerings.

LinkedIn's Posts, Newsletters, and Live Events allow communities to continue the conversation in a trusted, safe, and professional environment.

Key elements of the partnership include:

1. Launching New Podcasts: LinkedIn and iHeartMedia will collaborate to produce new shows for the LinkedIn Podcast Network powered by iHeartPodcasts, offering new, compelling content to professionals looking for ideas, insights, and inspiration they need to get ahead in their careers. iHeartMedia will monetize these new podcasts, connecting brands to important conversations in the professional space.

2. Collaborating with Leading Industry Podcasters: LinkedIn and iHeartMedia will partner to license leading business and B2B podcasts, offering a differentiated promotional playbook to help them grow and monetize their content.

3. Enhancing Resources for Emerging Podcasters: LinkedIn and iHeartMedia are teaming up to offer new resources for niche and emerging business podcasters. With this partnership, qualifying podcasters will gain streamlined access to LinkedIn’s tools, best practices, and coaching, and to iHeart’s hosting, distribution, and monetization services, while receiving co-branding opportunities from the LinkedIn Podcast Network and iHeartMedia.

LinkedIn Head of Original Programming Courtney Coupe said, “We are excited to partner with iHeartMedia to bring a new level of connection and conversation to the podcast space. Our members are eager to discuss negotiation, tech disruption, and job hunting. We can give podcasters a unique experience and build the communities and conversations our members crave by combining LinkedIn's professional platform and iHeart's reach and resources.

iHeartMedia Digital Audio Group CEO Conal Byrne said, “iHeartMedia is thrilled to team up with LinkedIn to help propel professional conversations through the podcast space. Our vast reach, industry resources, and expertise, combined with LinkedIn's professional network, will enable us to innovate and grow the communities business creators care about most.”

iHeartPodcasts, iHeartRadio, LinkedIn Newsletters, and all major podcast platforms will distribute LinkedIn Podcast Network podcasts.

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