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Let’s dive in on today’s newsletter. - Miguel Bada

• 🔥Podcast and Show Debuts at Lowest Level Since 2018

• 🚨 Podcast Insight: Increase in Average CPM Rate for June 2024

• 🌏 Podcast Elsewhere: Acast Partners with Little Everywhere and Jane Marie

• 🌋 Take a Quiz : Are you ready to start creating innovative podcasts?

• 🛠️Podcast Events & Toolbox -

🔥Podcast and Show Debuts at Lowest Level Since 2018

New show and podcast debuts have slowed to their lowest levels since 2018, with 93,499 show and 104,277 podcast debuts worldwide in the first half of both 2024 and 2023, respectively, according to Listen Notes.

The Revelation

Every month in 2024 shows an attrition of new podcasts. It reported 8,652 (0.263%) debuts in June compared to May's 13,525 (0.411%) debuts. The highest number of show launches this year hit in January with 20,598 (0.627%).

Podcast deaths decreased because podcast debuts decreased. Citing that the pandemic led casual producers to launch and then quit shows, Listen Notes lists 11,944 podcasts as having died in the first half of the year. Listen Notes said that in 2020, 147,001 shows—4.472 percent—ended production.

Society & Culture 931,586 (22.2%) continued its reign for the podcasting genre in 2024. Education 531,586 (12.3%), Business 388,130 (9.2%), Arts 383,612 (9.3%), Religion & Spirituality 350,166 (8.3%), Comedy 287,153 (6.8%), Health & Fitness 268,478 (6.4%).

Podcast Worldwide

Listen Notes, which is a search engine and a data tool for podcasts, reported that there are at least 3,373,929 podcasts in the world, publishing more than 200,127,453 million episodes.  

Why Does it Matter ?

The importance of this podcast lies in the fact of representing almost all topics and being a medium that increases its popularity. It shows the quantity of content that listeners can consume across genres and interests.

Our Take

In the final analysis, increasing podcast options are just showing listeners' different tastes—in short, the importance of good and original material in capturing their audience. Interest for podcasts is developing, so quality and original content is imperative to stand out on a field that is becoming more crowded every day.

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Join the thriving community of podcasters who trust Podworks.io to simplify their journey. Sign up today and unlock the full potential of your show!

🚨Increase in Average CPM Rate for June 2024

Today, Liberated Syndication Inc. ("Libsyn"), a leading podcast platform for creators and advertisers, released its June 2024 Podcast Advertising Rates including the highest and most accessible CPM categories.

June 2024 Podcast Advertising Rates

CPM rate for a 60-second ad spot averaged at $21.90 in June 2024, up from May 2024's CPM of $21.63. The June 2024 rate was a hair below the previous year's June 2023 rate of $21.96.

The three highest CPM categories in June, product-based on delivered advertising, were as follows: 

• Technology: $29

• Business: $24

• Education: $24

Besides, Fiction, Kids & Family, and TV & Film are among the three categories that make available highly engaged audiences that have the potential to be very effectively tapped into by advertisers at more accessible CPM rates in summer '24—in the high teens to the low 20s.

"The time is now to leverage the unique seasonal opportunity that summer presents for podcast advertising.". Summer's such an influential window that allows brands to really reach and connect with valuable audiences during their most screenless moments. As audiences embrace the outdoors and unbundle to travel, so too should the ads, per Dave Hanley, chief revenue officer of Libsyn. "Summer's leisurely pace encourages longer periods of uninterrupted listening, leading to higher ad recall and conversion rates.". "Campaigns should be aligned against summer themes; such as, just to mention a few: travel, outdoor adventure, seasonal sales, and back-to-school—all for maximum relevance and engagement."

The Data and Sources:

Libsyn Ads is a podcast advertising solution for creators, advertisers, and agencies. It releases open CPM rates every month. The Company does so to assist podcasters and advertisers in better estimating market pricing and to give a better understanding of podcasting advertising as a monetization vehicle. Actual sales data is drawn from Libsyn Ads' thousands of shows.

About Liberated Syndication

Celebrating our 20th year in podcasting, Liberated Syndication Inc. ("Libsyn") is a leading platform for creators and advertisers to host, distribute, monetize, amplify, and measure their audio and video content.

Why does this matter?

Accurate CPM rates are very critical to be known by podcasters and advertisers alike when they need to make sure about the strategies and budgets for advertising. By understanding the price prevailing in the market, they will be able to maximize their campaigns through advertisement and bring in more revenue from podcasting.

Our Take

Correct CPM rates are, in our view, requisite for planning and executing advertising to maximize returns through effectively reaching a target audience by use of the data emanated from Libsyn Ads sales.

👉 Get the latest news from Australia in a bite-sized report in 5 minutes. Click here to get started.

• Acast Partners with Little Everywhere and Jane Marie

• CNN's John King is releasing a limited-run podcast called All Over the Map to accompany his CNN feature. The series features King interviewing swing state voters who will decide the 2024 presidential election.

• Insoundz, an AI audio company, closed $5 million in funding to focus on further developing advanced audio technologies, market presence, sales and marketing, and strategic initiatives.

• Spotify announced new statistics detailing the popularity of the video as a medium on its platform: now more than 250,000 video podcast shows, up from 100,000 in 2023, and over 170 million users having watched a video podcast on Spotify. It further showed that over 70% of video podcast users have them in the foreground.SUBMIT YOUR NEWSSend press releases to [email protected]. Editorially, we may rewrite headlines and descriptions.

• August 19-22: Podcast Movement 2024 - Washington, D.C.

• September 3: Podcast Day Asia - Kuala Lumpur, Malaysia

• September 2 - 4 : Radiodays Asia 2024 - Kuala Lumpur, Malaysia

Visit podworks.io to post your upcoming events or job openings for free.

• David Hoffman wrote a compelling article about the Great Unanswered Question in Branded Podcasting

• In a blog post, Johnny Flores of Flores Podcast Productions provided us with advice on how to write proposals that are both compelling and clear in order to attract potential clients.

• Apple Music vs. Spotify: Which music streaming service is the best? by Michael Bizzaco , Derek Malcolm and Amanda Blain

• Joseph Liu shared with us the 10 Podcasting Lessons he Learned After 100 Episodes

• Survey Finds Only 1 in 4 Indies Monetize Their Podcast, according to Katie Paterson from the Podcast Host

• An interesting article titled “ What do Podcast Do for your Brain?” written by Lindsay Jarris Friel

• Managing People to Managing Productions: A How to Guide for Editors and Producers with Mia Lobel $335 Class Starts: Sep 9 

• How to Pitch Podcast Executives and Get Your Show Made with TJ Raphael $335 Class Starts: Sep 9

• From Idea to Launch: How to Create a Sustainable Podcast with Laurel Morales $335 Class Starts: Sep 17

• Telling Vulnerable Stories with Ronald Young Jr. $370 Class Starts: Oct 2

• Turning Dense Information Into Great Stories with Lewis Wallace $335 Class Starts: Oct 3

• From Topic to Story: How to Find Characters and Narrative Arcs to Draw in Listeners with Sarah Esocoff $370 Class Starts: Oct 7

• Body-Ody-Audio: How to Make Sensorial, Visceral Audio with Kristina Loring $370 Class Starts: Oct 8

• Be So For Real: Interview Training for Producers, Hosts and Editors with Dom French $370 Class Starts: Oct 30

• Fact Checking 101 with Jeanette Beebe  $370 Class Starts: Nov 4

• Mind Your Business: Podcast Monetization with Annalise Nielsen $335 Class Starts: Nov 5

• Introduction to Story Editing with Willow Belden $335 Class Starts: Dec 2

🌟 Share Your Experience! 🌟

We are delighted to hear from our subscribers! We would be happy to publish your testimonial if you have found our newsletter to be helpful or if you have a success story to share.

👉 Post a Testimonial: https://testimonial.to/podwiresYour input matters, regardless of how long it is—a single sentence or an elaborate narrative. It also aids others in realising the advantages of our newsletter. We appreciate your participation in our community! 🙌

Welcome to the Podcaster Toolbox, a crowd-sourced resource for independent, DIY, and/or beginning home-based podcasters.

The Kangaroofern Media Lab team will review the resources submitted here and add them as soon as possible to the Podcaster Toolbox.

• 🏜️ Transistor.fm - is a powerful and simple podcasting platform. The ability to host multiple podcasts on one account makes it ideal for podcasters with multiple shows.

• 📢 Zencastr is an all-in-one podcast production suite that gives you studio quality audio and video without needing all the technical know-how.

• 🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

• 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

• 🔊 Soundstripe is a platform that offers thousands of royalty free music, sound effects, and video for your projects.

• 📼 Tubebuddy - is a complete tool for YouTube channel management and growth.

• 📹 VidIQ - is a website for learning that focuses on offering video tutorials and analytics to aid users in expanding their YouTube channels.

• 🪀 Swell AI turns podcasts or videos into transcripts, clips, show notes, articles, summaries, titles, newsletters, social posts, and more.

• 📬 SparkLoop is the fastest way to get a newsletter referral program — like TheSkimm and Morning Brew — up and running.

• 🎚️ Riverside is your online studio for high-quality podcast and video recording and editing.

The complete Toolbox can be seen at https://www.podworks.io/toolbox

👀 Employing? or trying to find a new job?

Do you need to hire for your podcast? Here's where you can post a job (for free). Come hang out with us at podworks.io if you are a professional podcast producer!

More on Kangaroofern Media Lab

• That Podcast Exchange - This podcast is an insightful conversation with people at the top of their game and deconstructs them to find the tools, tactics, and tricks to help you achieve your dream goal as Podcast Manager.

• Get Evening Post Wrap - for nightly bite size news around Australia and the world.

• Podwires Daily - for providing news about audio trends and podcasts.

• Podwires Asia - for reporting on podcasting and audio trends in South East Asia

• Trailer Mixtape - The Hottest Podcast trailer to watch

• There’s a Glitch - updated tech news and scam and fraud trends

• Santos Unfiltered - features expert interviews on current political and social issues in Australia and worldwide.

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