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Let’s dive in on today’s newsletter. - Miguel Bada

• 🔥Podcasting: The New Talk Radio - Edison Research

• 🚨 Podcast Insight: InfiniteDial Australia 2024: Radio Outshines US Market in Audio Consumption

• 🌏 Podcast Elsewhere: Triton Digital's Operation Director of its Audio Marketplace, Simon Lee, has just shared some of the important learnings from the Indian audio market.

• 🌋 Take a Quiz : Are you ready to start creating innovative podcasts?

• 🛠️Podcast Events & Toolbox -

🔥Podcasting: The New Talk Radio - Edison Research

Steve Jobs called podcasts Tivo or Wayne's World for radio in his address to the 2005 Worldwide Developers Conference, underlining their very ease of availability, that they are so easily created by people with the most meager of resources and shared with the world.

The Revelations :

Edison Research's 'Share of Ear®' data, 'podcasting' is the new Talk Radio'. 66% of spoken word audio went to AM/FM radio and 13% to podcasting, in 2017.

Today, it still makes up 43% of spoken word listening, while podcasts account for 36%. Podcasting has grown from 53% to 7% in just the last seven years and may pass AM/FM in a few years.

One of the biggest benefits for AM/FM radio is that the majority of their listeners are 65 plus.  While podcasting is now larger than AM/FM listening among 13–64-year-olds, the eldest Americans 65+ prefer AM/FM radio 66%–13%.  The differential for all Americans 13 and older in 2017 was 66%–13%. 

The Data and Sources:

Indeed, Share of Ear® since 2014 has been used by Westwood One, Audacy, Spotify, Pandora, Amazon, and Apple, because it surveys Americans 13+ quarterly to answer these key questions: What? How Much? When? Where? On What? Device? Does this actually mean anything?

Why does this matter ?

This data can help advertisers and marketers focus in on specific audiences, gaining trend insights into the endpoints of audio consumption. Knowing where different age groups get their audio allows companies to target specific demographics for marketing.

Our take :

This will allow advertising and marketers to begin understanding audio consumption trends. Equipped with Share of Ear data, companies have an opportunity to personalize their strategies to target the specific demographics consuming audio content in predetermined ways and in predetermined locations.

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🚨InfiniteDial Australia 2024: Radio Outshines US Market in Audio Consumption

A much larger Edison Research study, titled InfiniteDial Australia 2024, points out strong audio consumption realized in Australia, where the performance of radio is apparently outpacing the US market.

The Study's Findings

It also indicated that online and digital audio platforms had continuous growth, indicative of the dynamism and evolution of audio usage. In this regard, as high as 81% of the population is reached by radio. In comparative terms, it exhibits 27% more than in the US, where in Australia, five times as many people are known to have listened to the radio compared with ad-supported Spotify.

Online streaming across 25-54-year-olds has doubled in three years, while podcast listenership surges 20% in two years - the highest rate in the world in terms of radio consumption. Radios dominate as the in-car content choice; 76% of respondents said they listened to radio compared with any other source more. Streaming radio listening jumped by 75% in cars within two years. Smart speaker ownership doubled within four years to put it on par with the US.

The Infinite Dial report underlines the importance of radio to the Australian audio landscape in terms of reach: 81%. Podcast listeners have grown by 20% year-on-year, placing Australia foremost for this rate of growth globally. Radio is the leading source for in-car content listening at a rate 76% greater than all other sources. Streaming radio listening, in-car, increased 75% in two years.

The presentation covers everything from the rise of online streaming and listeners to podcasts to smart speaker ownership in Australia. It also places in context the importance of radio in the Australian market, since almost 81% of the population is reached—27% more than in the US.

The radio has become part of millions of people's lives in Australia, more so those aged 12 and above. With a population of over 18 million, radio has grown to become an integral part of many Australians' lives. All these radio stations give their services through streaming, which has gained much popularity in recent decades.

Back home in Australia, 2024 showed a tremendous increase to 79, the total number of radio stations operative. Immensely pushing this growth has been the fast-growing popularity of internet or online radio. This mode now tops the ways in which people listen to music. Radio stations have worked on apps and websites whereby users can access favorite songs or their favorite music stations, while aggregator apps or websites bring together radio stations.

Aside from radio, there is a very significant usage of smart speakers, with 27% of Australians having a stream of their favorite music. Devices that people use to enable them to easily make access to music on their smartphones or tablets are the same devices that enable people to keep in touch and up-to-date with what is happening around them.

In the United States, its competitors are 9% behind InfiniteDial in online listening. In Australia, 17 million was added to the users, with 2024 users aged 12+. In comparison, the US population is 76–83 ahead of Australia.

The Data and Sources

The Infinite Dial Australia report gives the Australian usage of the newest online platforms and technologies, and weighs the country's audio penetration—AM/FM, DAB +, and digital online sources. The report represents the longest continuous survey of American consumer behavior on digital media, counterpart to the Infinite Dial U.S. reports. This eighth annual report was based on the surveying of 1,719 Australians aged 12 and above that was conducted in the first quarter of 2024. The data was weighted to reflect the demographic of Australians aged 12 and above.

Why this matters ?

Infinite Dial Australia gives deep insight into the increasing penetration of audio consumption in the country, served by AM/FM and DAB+, along with digital online sources. The objective remains for allowing comparisons to be made concerning audio-usage trends between the three countries: Australia, New Zealand, and the U.S., including contemporary technologies and platforms adoption.

Our Take

The report also shares valuable insights into Australia's rapidly evolving digital landscape, particularly in regard to smart speaker ownership and trends in podcast listenership growth. It provides businesses and marketers with a really important guide to what Australian consumers like and how they act in this digital age.

👉 Get the latest news from Australia in a bite-sized report in 5 minutes. Click here to get started.

• Acast, the largest podcast company in the world, has announced a strategic partnership with Otonal Inc., Japan's leading digital audio advertising agency. In response to the demand by advertising solutions.

• The AI audio platform Adthos has added support for 4,600 languages and dialects, cooperation with several new voice providers for more options to the end-user.

• Triton Digital's Operation Director of its Audio Marketplace, Simon Lee, has just shared some of the important learnings from the Indian audio market.SUBMIT YOUR NEWSSend press releases to [email protected]. Editorially, we may rewrite headlines and descriptions.

• July 14, 2024 : Podcasts & Pizza Chicago Audio Makers - Chicago

• July 28, 2024 : Black Podcasters Association Summer Social - Brooklyn, NY

• August 19-22: Podcast Movement 2024 - Washington, D.C.

• September 3: Podcast Day Asia - Kuala Lumpur, Malaysia

• September 2 - 4 : Radiodays Asia 2024 - Kuala Lumpur, Malaysia

Visit podworks.io to post your upcoming events or job openings for free.

• Survey Finds Only 1 in 4 Indies Monetize Their Podcast, according to Katie Paterson from the Podcast Host

• An interesting article titled “ What do Podcast Do for your Brain?” written by Lindsay Jarris Friel

• What is Podcasting 2.0? And why should I care? Matthew McLean explained it to us.

• Do we, as podcasters, do enough to bring new listeners into the medium? Katie Paterson explained this in her article this week.

• Managing People to Managing Productions: A How to Guide for Editors and Producers with Mia Lobel $335 Class Starts: Sep 9 

• How to Pitch Podcast Executives and Get Your Show Made with TJ Raphael $335 Class Starts: Sep 9

• From Idea to Launch: How to Create a Sustainable Podcast with Laurel Morales $335 Class Starts: Sep 17

• Telling Vulnerable Stories with Ronald Young Jr. $370 Class Starts: Oct 2

• Turning Dense Information Into Great Stories with Lewis Wallace $335 Class Starts: Oct 3

• From Topic to Story: How to Find Characters and Narrative Arcs to Draw in Listeners with Sarah Esocoff $370 Class Starts: Oct 7

• Body-Ody-Audio: How to Make Sensorial, Visceral Audio with Kristina Loring $370 Class Starts: Oct 8

• Be So For Real: Interview Training for Producers, Hosts and Editors with Dom French $370 Class Starts: Oct 30

• Fact Checking 101 with Jeanette Beebe  $370 Class Starts: Nov 4

• Mind Your Business: Podcast Monetization with Annalise Nielsen $335 Class Starts: Nov 5

• Introduction to Story Editing with Willow Belden $335 Class Starts: Dec 2

🌟 Share Your Experience! 🌟

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Welcome to the Podcaster Toolbox, a crowd-sourced resource for independent, DIY, and/or beginning home-based podcasters.

The Kangaroofern Media Lab team will review the resources submitted here and add them as soon as possible to the Podcaster Toolbox.

• 🏜️ Transistor.fm - is a powerful and simple podcasting platform. The ability to host multiple podcasts on one account makes it ideal for podcasters with multiple shows.

• 📢 Zencastr is an all-in-one podcast production suite that gives you studio quality audio and video without needing all the technical know-how.

• 🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

• 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

• 🔊 Soundstripe is a platform that offers thousands of royalty free music, sound effects, and video for your projects.

• 📼 Tubebuddy - is a complete tool for YouTube channel management and growth.

• 📹 VidIQ - is a website for learning that focuses on offering video tutorials and analytics to aid users in expanding their YouTube channels.

• 🪀 Swell AI turns podcasts or videos into transcripts, clips, show notes, articles, summaries, titles, newsletters, social posts, and more.

• 📬 SparkLoop is the fastest way to get a newsletter referral program — like TheSkimm and Morning Brew — up and running.

• 🎚️ Riverside is your online studio for high-quality podcast and video recording and editing.

The complete Toolbox can be seen at https://www.podworks.io/toolbox

👀 Employing? or trying to find a new job?

Do you need to hire for your podcast? Here's where you can post a job (for free). Come hang out with us at podworks.io if you are a professional podcast producer!

From The Team

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