QUOTE OF THE WEEK

PRESENTED BY MORNING BREW

• Podcast Powerhouse Pushkin Industries Shakes Up Team and Cuts 30% Staff and reorganising its leadership team as the podcast industry recalibrates after years of expensive deals and unrealistic growth plans.

• 12% of the staff at New York Public Radio are reportedly being cut, according to the New York Times, adding to layoffs at Barstool Sports, the Texas Tribune and Opera News in the last month, as a brutal series of closures and job losses rock the media industry in 2023.

• Audacy Continues Operation Normally While in Debt Refinancing Discussions. Audacy is using a 30-day grace period for a $18 million cash interest payment while negotiating a debt refinancing.

• Revolutionizing Streaming: CRTC Sets New Ground Rules for Online Services. While users who share podcasts on social media do not need to register, online services that offer podcasts do.

• Celebrating Kiwi Audio Innovators: The 2023 New Zealand Podcast Awards are Here! he New Zealand Podcast Awards, presented by Duncan Garner: Editor in Chief, are excited to announce the commencement of the 2023 edition, marking three years of recognising and celebrating the exceptional talent of podcast creators across New Zealand.

• Journey Through Stories with Air Canada’s New Audible Partnership. Air Canada today became the first airline to offer Canadian Audible Original Audiobooks and Podcasts and more in its in-flight entertainment (IFE) system.

• September Podtrac rankers showed Total Global Downloads for the Top 20 publishers were down 10% month-over-month and down 5% year-over-year. iHeartPodcasts is the #1 podcast publisher, Wondery is the #1 sales network, and The Daily is the #1 podcast.

The fourth annual Latino Podcast Listener Report found that monthly podcast listenership among Latinos has increased by 52% since 2020, nearly four times faster than the rate among the general U.S. population.

LWC Studios, the Latina to Latina podcast, Libsyn, Latino Media Network, and SXM Media commissioned the Edison Research report, which was presented today in a webinar. A record high of 38 percent of U.S. Latinos age 18 and older listen to podcasts on a monthly basis in 2023, up from 25 percent in 2020.

U.S. Latino weekly podcast listeners are very interested in podcast advertisements: Nearly half (49%) of weekly podcast listeners who identify as Latino in the United States and are at least 18 years old have ever made a purchase after hearing an advertisement. When compared to other places they hear advertisements, 49% of Latino weekly podcast listeners say they are more likely to buy a product they heard promoted on a podcast. bank.

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A groundbreaking study on advertising's impact on business growth found that powerful creative, high-attention media, and increased investment maximise brand ROI.

The Triple Opportunity of Attention study – conducted by authorities in marketing effectiveness Rob Brittain, Orlando Wood and Professor Karen Nelson-Field – combines data from the ACA Effectiveness Database* with attention metrics from Amplified Intelligence and emotional response testing from System1 to assess the impact of creativity, attention and Extra Share of Voice (ESOV) on business growth.

The study found that:

• Platform is crucial: Attention decays faster on some platforms than others, and this decay rate plays a fundamental role in business success. While all platforms impact campaign effectiveness, higher-attention platforms deliver more mental availability for a brand than low-attention platforms and have a larger impact on key business metrics such as customer acquisition, profit growth and market share.

• Creativity is king: Attention to drama, emotion and critical moments helps creative work achieve maximum impact – firstly by extending the audience’s attention and secondly by helping to lodge the brand in the audience’s memory, driving positive business effects. Furthermore, creativity and platform go hand-in-hand: higher-attention media platforms enable creative to work more effectively, turbocharging the business effects by up to 65%. On the other hand, creativity can’t overcome the limitations of low-attention platforms.

• Spend is key: Excess Share Of Voice (ESOV) continues to drive positive business effects. On the other hand, low investment (negative ESOV) limits or depresses the impact of highly creative and emotional ads.

Crucially, the research found that while each factor on its own will help the commercial impact of an advert, it is when the three factors are combined and working in unison that maximum ROI is achieved: a high-attention platform unlocks the ability of ESOV and creativity to move the commercial needle, investment is amplified with the right creative on the right platform, and creative, emotional work is best showcased on a high-attention platform backed by spend. This represents the triple opportunity of attention for advertisers.

Continue to read here ⬅️

Send press releases and events to [email protected] Other ways to contact us. Editorially, we may rewrite headlines and descriptions.

How do I grow my business faster? What's the secret to success? How can design a business that serves me, not the other way around?

Your host, Steph Taylor, asked all of these questions right before she built a million-dollar online business from the ground up in just a few short years. But she made every mistake along the way.

She puts out three episodes every week with titles like:

• 5 tools to help me stay consistent with content and marketing

• 6 mistakes that slow down audience growth

• 7 pieces of bad business advice and how to avoid them

Her episodes are always practical and I am constantly writing down the takeaways . - Arielle Nissenblatt

Curate a list

• Breaking Down What Makes a Podcast Successful. Buzzsprout Conversations is a new-ish podcast where we dive into the real-life stories of podcasters and what makes them successful!

• New AI Tool Creates Podcast Launch Kits in Minutes. Showplanner AI-generates a free podcast launch kit to help independent podcasters launch a new idea in minutes.

• 5 new tools to automate podcast production, powered by AI. For the last 3 months Resound, the AI podcast editor, has been quietly building and iterating and announcing a BIG step forward to achieving our mission of automating audio production.

SUPPORTED BY SCRAPPY PODCASTING

• Ignite Creativity and Curiosity in Classrooms with TinkerClass' Free Educational Podcast. Built around engaging audio storytelling on the latest (and coolest!) science news, TinkerClass launches into classrooms to make learning a bit more ‘wow-worthy.

• TED Expands Global Reach with Acast in Exciting New Collaboration for Chinese Podcasts. In an exciting move to broaden its global podcasting reach, TED has announced a strategic collaboration with Acast to host and monetise the new series of podcasts, TED in Chinese, outside of China.

• Amazon DSP will now provide Amazon Audiences to self-service advertisers in the UK for podcast ads. This launch allows advertisers to target demographics (age and gender) across all podcast supply, including Amazon Music and Wondery network of originals and partner shows and third-party publishers, apps, and sites via Amazon Publisher Direct.

• Podcast Power: Acast Successfully Amplifies Henkel’s Schwarzkopf Keratin Color Brand.The campaign highlighted Henkel’s Schwarzkopf Keratin Color across Acast’s “Yo Quiero Dinero” and “Se Reglan Dudas” podcasts and was developed to authentically attract Hispanic consumers, especially those who speak Spanish in their homes.

• LWC Studios Chronicles Unfolding Latina Health Crisis in Groundbreaking Podcast Series. LWC Studios has launched a new original documentary podcast about Latina health and lifetime outcomes, 100 Latina Birthdays.

• Smartphones, Society & Self-Improvement: A Deep Dive Into Nigeria's Podcast Culture. The survey, which engaged a diverse sample of 500 participants, provides a fascinating snapshot of the podcast ecosystem in Nigeria.

• Amazon Music Introduces Podcast Previews for a Tailor-Made Listening Experience. Podcast Previews have been made available on Amazon Music in the UK, Ireland, Australia, and New Zealand.

• New Tools for Podcasts on Spotify .They launching auto-generated and time-synced transcripts to more creators and shows so you can read along with an episode, making the transcripts more visually and textually accessible.

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Here are our current featured roles. Check the job board for more jobs and some freelance gigs.

•  On AIR Brand is looking for a VA/Project Manager. This is an opportunity for you if you are highly organized, meet deadlines, have an instinct and talent for creative/design.

• Foureva Media is looking for part-time ,on-site  Podcast Producer. The Podcast Producer will be responsible for day-to-day tasks related to the production of podcasts, including audio recording, editing, and publishing.

• Mongo DB is hiring a Podcast and Video Content Producer to become an integral part of our Developer Relations Technical Marketing team, focusing on the development and distribution of high-quality digital media.

• NBCUniversal looking for a Dateline Audio (PEP) Producer . Play a key role in writing, planning and producing new episodes of original Dateline podcast content

Please mention Podworks.io or Podwires in your application.

To get more podcast jobs , subscribe to Podworks IO Click here

• Radio Boot Camp : What is producing? . In this helpful workshop for beginners, experienced journalist and Executive producer Golda Arthur will explain what the job of a producer is as well as the organizational, technical and editorial skills that are critical for the role

• Philly Podcast Mixer. This is your chance to connect with fellow audio makers, radio journalists, and podcasters here in Philadelphia.

• PodFest Berlin | Grassroots Podcast Festival & Community.  A homegrown podcasting festival celebrating our city's podcasts and podcasters.

• Archives to Earbuds: Podcast as Cultural Artifact. When an archival institution makes a podcast, it is not just highlighting historical artefacts from its collection, but it is also creating a new artifact.

• RMDS Q&A: How to Start a Successful Podcast. If you’ve been looking for advice about your podcast, Stone and Lee can help. They’ve hosted thousands of podcasts and helped hundreds of businesses start their own.

Send press releases and events to [email protected] Other ways to contact us. Editorially, we may rewrite headlines and descriptions.

Please contact us by sending a direct message (DM) to @realmikosantos and @podworks_io on Twitter if you have anything interesting to share because we love to hear them at [email protected]

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