Today’s email is brought to you by Empower your podcasting vision with a suite of creative solutions at your fingertips.

👋 I’m Miguel and welcome back to Podwires.

I'm your acting editor while Miko is on indefinite leave due to personal reasons. If you really need someone to talk to right now, the support service offered by Beyond Blue is always available for short counseling; you can just call 1300 22 46 36 and they will be there for you. Your mental health is important.

I appreciate anyone who has signed up for Podwires for free or has contributed!

Please take the survey at the end of this issue and let us know what you prefer. We love hearing from our Podsky. If you find our newsletter helpful or have a success story to share, we’d love to publish your testimonial.

Whether it is a single sentence or a long article, your words are valuable. Sharing your testimony also helps others to see the value of our magazines. We value your involvement in our community! Join us in shaping the future of Podwires by sharing your ideas.

We have some exciting news! We cook up an investigative podcast show to explore the dark side of podcasting that you may not know about. The community is small and the scams, frauds, and Bully in the business will be exposed to make the community a better place. If you could consider sponsoring Podwires, we would be very grateful!As always, contact me via email, and don't forget to sign up for this newsletter here if you haven't already. Encourage a friend to subscribe as well!

Today’s issue takes 5 minutes to read.

Let’s dive in on today’s newsletter. - Miguel Bada

• 🔥International Women's Podcast Awards Announces Winners for 2024

• 🚨 Podcast Insight: Sports Podcasts: A Golden Opportunity for Brands

• 🌏 Podcast Elsewhere: Audio sales leader AdLarge proudly announces Jess (Scialdone) Mott as National Director of Digital Partnerships.

• 🌋 Take a Quiz : Are you ready to start creating innovative podcasts?

• 🛠️Podcast Events & Toolbox -

🔥International Women's Podcast Awards: 2023 Winners Announced

The winners of this year's International Women's Podcast Awards were announced at a packed ceremony in London's Savoy Place. The judges, a panel of podcasting and audio professionals, praised the breadth and high standard of entries across 10 categories from 34 different countries - nearly a third of which were entered using the IWPA Bursary Fund.

The Winners

A full list of the winners and runners up can be found on the IWPA website.

The Winners and Runners Up received their awards at this year's event, which celebrates those exceptional moments of audio brilliance. Putting that in a stunning setting overlooking the River Thames with views across the London skyline.

Now in its 4th year, the Awards brought together podcasters, audio professionals, and podcast enthusiasts in a celebration of the remarkable achievements of women in podcasting globally.

The Background

In 2022, the IWPA set up its Bursary Fund to allow entry and ticket access to the awards for free for anyone around the world who would be helped by this access. Thanks to BBC Sounds, Amazon Music, and Wondery, tickets were again made available this year. The IWPA Bursary really came into its own on entries and tickets for 2024, and the team hopes to build on this in 2025.

The International Women's Podcast Awards

The International Women's Podcast Awards celebrate and honor the immense volume of fantastic work being done within the podcasting sector by individuals—from self-taught, solo-sitting producers to big teams within established audio companies. Podcasting can serve to empower people by giving them an outlet to express and share their stories, showcase their work, and raise their voices.

The event this year has been spectacular, with astounding pieces of work from podcasters in ten categories. The International Women's Podcast Awards acknowledge out

Why does this matter?

These awards really parade the many different voices and talents involved in podcasting, hopefully encouraging others to share their stories and perspectives through this influential medium. Ultimately, the International Women's Podcast Awards stand for creative celebration of innovation and inclusivity taking place within podcasting.

Our Take :

These awards will help take time to tell the world what females who create podcasts do to break barriers in the industry, further equality between genders, and are a place underrepresented voices utilize for their messages to be heard and truly recognized on a world scale.

💥 Attention, podcasters!

Introducing Podworks.io - the ultimate marketplace for taking your show to new heights. Experience a seamless platform that streamlines your podcast production process, empowering you to create professional-quality episodes with ease.

1. Effortless Collaboration: Connect with talented audio professionals who can elevate your podcast's production quality.

2. Comprehensive Services: From editing and sound design to marketing and monetization, find all the resources you need to thrive in one convenient place.

Join the thriving community of podcasters who trust Podworks.io to simplify their journey. Sign up today and unlock the full potential of your show!

🚨Sports Podcasts: A Golden Opportunity for Brands

Sports podcasts are a burgeoning opportunity for brands and agencies to reach an engaged, highly interactive audience—according to a new study from Global and Digital Ad Exchange.

The Revelation

With more than 20 percent share in the UK market, that's over one in five people now listening to sports podcasts. Global believes this huge and largely untapped opportunity for brands is getting involved with sports podcasts, to reach a highly involved audience.

In 2020, a 23% YoY increase in podcast ad spend was reported; on top of which, podcasts accounted for £83 million of the £176 million invested in digital audio advertising. Sports podcasts are an extension of that conversation, offering behind-the-scenes views and insights into events and personalities we love, hate, or love to hate.

Global produces a varied slate of podcasts, such as The Sports Agents, scoped around the world of sports agents; 53 Minutes, a podcast of short interviews; Tom Dean Medal Machine, looking at medal-winning moments; and Football Authorities, offering insights into football matters. They sell podcasts from TV broadcasters like Sky and ITV that are investing in podcasts as a way to supplement their coverage with week-long commentary. Furthermore, they resell podcasts for The Athletic, a sports news group that creates superfan podcasts providing in-depth conversation and chat.

Sports podcasts are an authentic way for brands to join these conversations, for it's in the social nature that there lies another kind of opportunity to associate with and acquire relevancy from audiences. It's about knowing the casual and communal nature of podcasting that makes adTailoring an art in finding a way to genuinely connect without being intrusive.

Data and Sources :

Research conducted with Global's work.shop.play panel. This made up of a nationally representative sample of 732 participants chosen for the study based on their regular monthly engagement in sports podcasts.

Why is this important?

In summary, sports podcasts still hold immense possibilities for brands to reach an enormously engaged audience. It's through connecting the audience that it can then tailor ads by understanding the informal and communal nature of podcasting to create an experience that is more genuine and engaging for the viewing audience.

Sports podcasts can help brands engage with audiences, increase brand perception, and engender trust with listeners. They provide a better understanding and connection of audiences to the sporting world through their coverage of many different themes, such as athlete anecdotes, deep analysis, general news updates, and entertainment-themed fan moments. This sets up the podcasts as educational and informative experiences that brands can leverage to tie their audiences together with enhanced perception and increased trust.

One way brands can benefit from this trust is through the diversity of topics that aren't offered on the other platforms but are paired with a greater range of opinion from fellow fans or journalists. The relaxed feeling of sports podcasts invites listeners into a personal space and creates a feeling of intimacy.

Podcast audiences are highly loyalistic and trusting toward the podcasts they listen to, and that trust bleeds out into brand partners, as listeners understand and appreciate that advertising is what brings them their shows for free. Brands aren't shaving in on the conversation; they're truly valuable contributors to the audience, just part of an ongoing dialogue.

Our Take:

Even brands not traditionally associated with sports sponsorship can leverage these kinds of meaningful conversations and sports journeys that sports podcasts provide. Meaningful conversation and active participation in sports journeys; there's nothing a brand, regardless of size of budget, cannot do. To engage effectively and authentically with the audience, brands really need to choose podcasts that will align with the values of the brand and the messaging of their campaigns.

Other nonsporting brands can also do this by asking questions to integrate into the fan base of a particular sport or looking at the big picture within the sporting world.

👉 Get the latest news from Australia in a bite-sized report in 5 minutes. Click here to get started.

• Audio sales leader AdLarge proudly announces Jess (Scialdone) Mott as National Director of Digital Partnerships.

• The ACMA found that Hubbl Pty Limited (Hubbl)'s sports streaming service Kayo violated gambling advertising rules by showing gambling ads during live sports events outside allowed times.

• Pinna, an award-winning kids and family audio entertainment company, announces broad podcast distribution for the first time.

• A new podcast documents the story of the band that almost was by TinkmediaSUBMIT YOUR NEWSSend press releases to [email protected]. Editorially, we may rewrite headlines and descriptions.

• June 28-30: Empowered Podcasting Conference - Charlotte, North Carolina, USA

• June 26 : Foot In The Door - The University of Salford Student Union, University House, UK

• August 19-22: Podcast Movement 2024 - Washington, D.C.

• September 3: Podcast Day Asia - Kuala Lumpur, Malaysia

• September 2 - 4 : Radiodays Asia 2024 - Kuala Lumpur, Malaysia

Visit podworks.io to post your upcoming events or job openings for free.

• David Hoffman wrote a compelling article about the Great Unanswered Question in Branded Podcasting

• In a blog post, Johnny Flores of Flores Podcast Productions provided us with advice on how to write proposals that are both compelling and clear in order to attract potential clients.

• Apple Music vs. Spotify: Which music streaming service is the best? by Michael Bizzaco , Derek Malcolm and Amanda Blain

• Joseph Liu shared with us the 10 Podcasting Lessons he Learned After 100 Episodes

• Survey Finds Only 1 in 4 Indies Monetize Their Podcast, this according to Katie Paterson from the Podcast Host

• Managing People to Managing Productions: A How to Guide for Editors and Producers with Mia Lobel $335 Class Starts: Sep 9 

• How to Pitch Podcast Executives and Get Your Show Made with TJ Raphael $335 Class Starts: Sep 9

• From Idea to Launch: How to Create a Sustainable Podcast with Laurel Morales $335 Class Starts: Sep 17

• Telling Vulnerable Stories with Ronald Young Jr. $370 Class Starts: Oct 2

• Turning Dense Information Into Great Stories with Lewis Wallace $335 Class Starts: Oct 3

• From Topic to Story: How to Find Characters and Narrative Arcs to Draw in Listeners with Sarah Esocoff $370 Class Starts: Oct 7

• Body-Ody-Audio: How to Make Sensorial, Visceral Audio with Kristina Loring $370 Class Starts: Oct 8

• Be So For Real: Interview Training for Producers, Hosts and Editors with Dom French $370 Class Starts: Oct 30

• Fact Checking 101 with Jeanette Beebe  $370 Class Starts: Nov 4

• Mind Your Business: Podcast Monetization with Annalise Nielsen $335 Class Starts: Nov 5

• Introduction to Story Editing with Willow Belden $335 Class Starts: Dec 2

🌟 Share Your Experience! 🌟

We are delighted to hear from our subscribers! We would be happy to publish your testimonial if you have found our newsletter to be helpful or if you have a success story to share.

👉 Post a Testimonial: https://testimonial.to/podwiresYour input matters, regardless of how long it is—a single sentence or an elaborate narrative. It also aids others in realising the advantages of our newsletter. We appreciate your participation in our community! 🙌

Welcome to the Podcaster Toolbox, a crowd-sourced resource for independent, DIY, and/or beginning home-based podcasters.

The Kangaroofern Media Lab team will review the resources submitted here and add them as soon as possible to the Podcaster Toolbox.

• 🏜️ Transistor.fm - is a powerful and simple podcasting platform. The ability to host multiple podcasts on one account makes it ideal for podcasters with multiple shows.

• 📢 Zencastr is an all-in-one podcast production suite that gives you studio quality audio and video without needing all the technical know-how.

• 🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

• 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

• 🔊 Soundstripe is a platform that offers thousands of royalty free music, sound effects, and video for your projects.

• 📼 Tubebuddy - is a complete tool for YouTube channel management and growth.

• 📹 VidIQ - is a website for learning that focuses on offering video tutorials and analytics to aid users in expanding their YouTube channels.

• 🪀 Swell AI turns podcasts or videos into transcripts, clips, show notes, articles, summaries, titles, newsletters, social posts, and more.

• 📬 SparkLoop is the fastest way to get a newsletter referral program — like TheSkimm and Morning Brew — up and running.

• 🎚️ Riverside is your online studio for high-quality podcast and video recording and editing.

The complete Toolbox can be seen at https://www.podworks.io/toolbox

👀 Employing? or trying to find a new job?

Do you need to hire for your podcast? Here's where you can post a job (for free). Come hang out with us at podworks.io if you are a professional podcast producer!

More on Kangaroofern Media Lab

• That Podcast Exchange - This podcast is an insightful conversation with people at the top of their game and deconstructs them to find the tools, tactics, and tricks to help you achieve your dream goal as Podcast Manager.

• Get Evening Post Wrap - for nightly bite size news around Australia and the world.

• Podwires Daily - for providing news about audio trends and podcasts.

• Podwires Asia - for reporting on podcasting and audio trends in South East Asia

• Trailer Mixtape - The Hottest Podcast trailer to watch

• There’s a Glitch - updated tech news and scam and fraud trends

• Santos Unfiltered - features expert interviews on current political and social issues in Australia and worldwide.

🎖️ How did you find the newsletter for today?

Now is the time to take a survey to determine what you want to read. To share how you found the Podwires daily today, click the link Above.

Are you ready to become a cutting-edge podcast producer?

The Podwires readers receive journalism free of financial and political influence.

We set our own news agenda, which is always based on facts rather than billionaire ownership or political pressure. Despite the financial challenges that our industry faces, we have decided to keep our reporting open to the public because we believe that everyone has the right to know the truth about the events that shape their world.Thanks to the support of our readers, we can continue to provide free reporting. If you can, please choose to support The Podwires