💥Introducing Wondery Ad Analytics: The Future of Podcast Advertising Measurement

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The industry-leading provider of podcasts and entertainment, Wondery, today announced the launch of Wondery Ad Analytics, a new suite of ad measurement tools designed to improve measurement, performance, and transparency for podcast advertisers. Wondery consistently produces high-caliber, thought-provoking content, and has more #1 global hits than any other podcast studio, with over 55 shows reaching the top of the Apple charts. Wondery is well-positioned to take the lead in measuring podcast ads with Wondery Ad Analytics, responding to advertisers' specific requests for the goods and services they desire. Advertising clients now have direct access to actionable campaign insights from dependable third-party providers thanks to this new measurement-as-a-service programme.

Wondery Ad Analytics is one of the most complete podcast ad measurement programmes available in the market, with solutions for Brand Lift, Web Lift, Retail Traffic Lift, Offline Sales Lift, Brand Safety & Suitability, A/B experimentation, and more. It comprises six measurement products and more than a dozen third-party vendors, supporting US and non-US locales. Wondery is working with measurement companies to develop new features and give advertisers access to first-to-market opportunities. For instance, Wondery and Barometer are collaborating to provide advertisers with these first-to-market options in an effort to increase brand safety transparency: Providing advertisers with brand safety and suitability ratings for non-English content with Barometer. This first-of-its-kind partnership improves transparency and accountability for non-English podcasts in the US, MX, BR, and DE.

• Wondery is currently the only publisher/podcast network with its entire back catalog on Barometer, meaning that all Wondery podcasts have brand safety scores and contextual classifications, improving advertiser visibility. 

• Wondery is partnering with Barometer to enhance the Creator Intelligence solution by allowing podcast hosts to opt-in to share preferred identities and identity groups. By providing visibility into host identities, advertisers can proactively support a diversity of creators and align brand messaging with a diversity of hosts and audiences. 

• Wondery is the first publisher with cross-platform (i.e., video podcast) content uploaded into Barometer for brand safety ratings of visual and audio content. This feature will flag offensive language, conversations, words within audio as well as offensive visual elements for video podcasts. 

Notably, Wondery Ad Analytics will also be working with Upwave on brand lift offerings, to create a direct data integration which allows measurement of baked-in and dynamic ads without the use of a pixel or URL pre-fix, making Wondery the first podcast publisher to ever measure baked in ads this way with Upwave. 

Wondery's announcement of its partnership with Barometer and its first-to-market ad analytics products shows how dedicated the company is to meeting the unique requirements of its advertisers.

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