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Join Libsyn at AWNewYork23 to Harness the Power of Podcast Advertising
Libsyn
October 13, 2023
The top podcasting platform for creators and advertisers, Liberated Syndication Inc. ("Libsyn"), today announced its attendance at Advertising Week New York 2023 (#AWNewYork23), a conference that brings together the best minds in marketing, advertising, media, and technology.
For our session on "The Winning Podcast Advertising Playbook from Iconic Creators & Brands" on October 18, 2023 at 4:50 p.m. EDT on the Tech Lab stage, join Libsyn, "Lore" Podcast, ABC News' "Start Here" Podcast, and The Trade Desk. This presentation aims to give brands and agencies the knowledge they need to successfully navigate the complex world of podcast advertising. Topics covered include programmatic advertising, artificial intelligence, brand safety and suitability, the convergence of podcast audio and video, and new advertising opportunities with a growing audience of enthusiastic young listeners.
Podcasting has reached a pivotal moment. Its meteoric rise in popularity has attracted a diverse, younger audience, making it a premier destination for advertisers seeking intimate, captivating storytelling. This surge in engagement, powered by innovations like programmatic buying, is reshaping podcast advertising into a dynamic, measurable and valuable media channel. Amidst this explosive growth, the podcast advertising landscape remains highly complex and fragmented for brands and marketers to navigate.
Get ready for an engaging and enlightening session with award-winning, critically acclaimed podcasts, along with a top media-buying platform, to gain actionable insights on ways to simplify podcast advertising. We’ll dive into topics like inventory quality, big cross-publisher programmatic ad buying, targeting strategies and measurement approaches that drive performance outcomes. Don’t miss the opportunity to discover the one-two punch of programmatic plus host-read in the winning podcast advertising playbook!
Key Takeaways:
Unlock the Potential: Explore the podcast advertising strategies that have propelled Libsyn AdvertiseCast's exclusive creators to success.
Lessons Learned from Creators & Advertisers: Gain firsthand insights from creators and advertisers on how they’re harnessing host-read, dynamic, auto, and even video ads to drive audience growth and deliver outstanding results for advertisers.
Navigate the Landscape: Learn how to navigate the intricate and fragmented world of podcast advertising, equipping yourself with the knowledge to thrive in this dynamic medium.
Moderator:
Dave Hanley, Chief Revenue Officer, Libsyn AdvertiseCast
Speakers:
Aaron Mahnke, Creator & Producer, “Lore” Podcast
Brad Mielke, Host/Managing Editor, “Start Here” Podcast, ABC News
Tomas Rodriguez, Senior Director, Emerging Channels, The Trade Desk
🎫 PAID EVENT
🗓️ Wednesday, October 18, 2023 | 4:50 p.m. EDT | The Tech Lab
📌100 West 33rd Street in New York City
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