It’s Monday. The first day of the Podcast Movement. I hope everyone is pumped for the kickoff party with Veritone One, but tomorrow is going to be packed with sessions.

As always, contact us via email, and don't forget to sign up for this newsletter here if you haven't already. Encourage a friend to subscribe as well!

Today’s issue takes 11 minutes to read.

Let’s dive in on today’s newsletter. - Miguel

🎙️TODAY’S BRIEF

• 🔥New Auto-Posting Features for Podcasts on Major Social Platforms

• 🚨 Podcast Insight: Addressing Brand Safety Concerns in Programmatic Advertising Today

• 🎧 Klaxon AI Secures Innovate UK Funding for Podcast Advertising System

• 🌏 Podcast Elsewhere: AdLarge, a forward-thinking leader in podcast advertising, is proud to welcome Acid for Squares for representation on the fwd. network.

⬇️Listen : This podcast interviews top performers and deconstructs them to find tools, tactics, and tricks to help you become a successful podcast producer.

📈 MARKETS

As of 900 PM ET( MONDAY ) . Data is provided by Yahoo Market

🌟 Market Tidbits : SiriusXM (NASDAQ: SIRI) named CEO Jennifer Witz to present at the Goldman Sachs 2024 Communacopia + Technology Conference in San Francisco.

HEADLINER
🔥New Auto-Posting Features for Podcasts on Major Social Platforms

Headliner introduces Instagram, Facebook, and LinkedIn as new platforms where podcasters can upload their optimized audiogram videos and share them automatically to multiple platforms at once. 

Streamline your podcast marketing across multiple platforms

Using the new auto-posting capabilities, Headliner gives podcasters an easy way to share on the most popular social media platforms, primed for podcast discovery. Automatic Audiograms save time and ensure that content goes out to more places, far and wide, and in its optimal version.

The Details:

• Seamless flow of content: Anytime a new episode is published, automatically share your podcast videos on Instagram, Facebook, LinkedIn, TikTok, and YouTube. 

• Save time with automation: End the manual effort of posting and let Headliner automate your podcast marketing on social media and YouTube. 

• Unleash your creativity: Personalize podcast videos with logos, brand colors, and custom fonts that work together to help reflect your podcast's unique style and brand.

• Engage your audience—edition of captions that resonate with your audience in a way that will improve the visibility of your podcast using your show's RSS feed auto-generation.

• Enhance accessibility and engagement—enable auto-addition of captions to your podcast videos so everyone gets to enjoy your content, and edit caption style to create even more engaging, stylized videos.

Trusted podcast clips and batch content creation

The clipping AI from Headliners has been trained on millions of minutes of listening time and by social media engagement. It picks out pivotal moments in your podcast that move listeners, then goes ahead to produce up to 10 engaging podcast clips per episode.

It goes through training on data and feedback to come up with clips that will no doubt suit your podcast tone and style. With Headliner's AI, capture and share the most engaging moments of your podcast and make marketing much easier.

Why it Matters:

Headliner keeps it simple for the marketer-podcaster by extending more comprehensive auto-post features so he can just focus on his passion for podcasting and easily promote his podcasts.

Empower your podcasting journey with Headliner's vast creative suite, from creating audiograms to transcribing, editing, and promoting on the web, to grow your audience.

Our take as podcast producers:

Headliner AI saves time and effort for the producer of the podcast who wants engaging episode promos. With Headliner, we can reach more people and gain listeners without spending hours on marketing.

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PODCAST INSIGHT 
🚨Survey Reveals Advertisers' Top Worries in Digital Audio Advertising

In a new survey by WARC, ad buyers voiced brand safety and suitability as the top concerns with podcast and digital audio ad spending via programmatic ad exchanges.

The Finding:

• A survey has revealed brand safety and suitability to be more crucial for advertisers and agencies than loss of cookies or concern with measurement accuracy. More than half have ranked brand safety first, while 56% rated improving ad verification capabilities highest.

• Speaking at the event, Paul Stringer, WARC's managing editor for research and insight, pointed out growing concern in the minds of marketers over declining addressability, brand safety, and ad fraud—making them very urgent matters that have to be taken seriously.

• Even though programmatic advertising accounts for about 70% of all digital ad spending, concerns over brand safety have not ceased yet. Many a time, the advertisers see their ads placed in inappropriate environments. More than half of the responded survey said they look forward to enhance ad verification at priority. Hannah Rook, Head of Intelligence and Insights, MAGNA, suggests a

• Although it was reported by the Association of National Advertisers that only 36% of all spending on programmatic advertising reaches the consumer, some 49% of both advertisers and agencies have not established direct contracts or verified ad impressions.

• Although the removal of cookies from digital advertising will actually diminish the influence of Google, it does not make it easy for advertisers to adjust. A survey taken indicates that 76% of the respondents are in any case adopting first-party data strategies, of which 57% identified this approach as the most effective solution for its reliability and direct consumer insights.

The Data:

The findings are based on a survey of 100 programmatic experts conducted in July 2024 by WARC in association with B2B market research company, NewtonX, and informed by expert opinion and external research. 

Why it matters:

The findings further underline the pressing urgency for manifold shifts by advertisers to first-party data strategies, especially against the backdrop of Google's withdrawal of cookies. That would be important in ensuring a continued continuity of effective targeting and measurement in digital advertising.

Our take:

As podcast advertisers, it means we shall leverage first-party data to help ourselves adapt to this shift and not break the effectiveness of our targeting and measurement strategies. It means that we shall be able to maintain meaningful contact with the target and create effective campaigns within this fast-changing digital advertising market.

 🪧 FROM OUR SPONSOR

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🗞️ TL;DR - PODCAST NEWS

• Join Aliza Kelly for Weekly Horoscopes and Astrological Insights. OpenMind launched “Horoscope Weekly,” a PAVE Studios-powered original podcast, today.

• Exploring the Unknown: Acid for Squares Launches on fwd. Network. AdLarge, a forward-thinking leader in podcast advertising, is proud to welcome Acid for Squares for representation on the fwd. network.

• SiriusXM Denies Wrongdoing in SoundExchange Royalty Dispute. SiriusXM has issued a formal response to SoundExchange over its $150 million lawsuit filed in 2023 for unpaid royalties.

• Enhance Your Podcast Ads with Magellan AI's Compliance Tool. Magellan AI's Do-say, Don't-say compliance tool covers the industry-wide brand safety shift. This feature ensures your podcast advertisements meet compliance standards, providing one less worry.

• Megaphone Introduces Tools for Better Podcast Ad Targeting and Management .Enhancing its features for podcasters so as to attract advertisers through making their podcast ads more attractive, is the Megaphone podcast hosting platform on Spotify.

Klaxon
🎧 Klaxon AI Secures Innovate UK Funding for Podcast Advertising System

Klaxon AI, an innovative automated podcast creation and publishing platform, has secured funding from Innovate UK to develop a self-serve podcast advertising creation system for small business owners.

The Details:

• The Cambridgeshire, UK-based start-up is running a five-month project to develop a service where any person who wants to create their own professional audio advert quickly and easily, without a studio, could do it.

• This was funding provided by the Creative Catalyst programme from Innovate UK.

• Afterwards, users can select preferred topic, length, frequency, language and voice. In just a few minutes, the software will finalize a podcast. Through ads, just like with the YouTube model, makers will get paid as people listen.

The Mission:

"Our mission is to democratize podcasting by allowing everybody to rapidly produce a podcast without expensive equipment, technical expertise, a script, or even a broadcast voice," Klaxon AI co-founder and CEO Arup Biswas said.

He added that although podcasts are the fasting-growing medium globally, it's time-consuming, hard, and expensive to create them; this leads to many creators giving up before their fourth episode goes out.

Why it matters:

Recently, the number of listeners to podcasts increased due to the convenient way millions of people can share information and enjoy entertainment on a regular basis. Klaxon AI makes this much simpler for podcast creation, letting more people express their ideas and stories with podcasting.

Our Take :

By using technology to make the process of podcast production easier and more creator-accessible, Klaxon AI can really democratize the podcasting industry. This may result in a considerable amount of diverse voices and perspectives being brought into the limelight across the podcasting community.

IN COOPERATION WITH BADA EMBANKMENT

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Subscribe now to stay ahead of the curve. Let's navigate the dynamic banking landscape together!

🚀HIRE A PODCAST PROFESSIONALS

👉 Would like to be featured in our newsletter?. Come along with the growing number of podcast creators who rely on PODWIRES Marketplace to make their journey easier. Register right away.

📢 WHO’S HIRING?

• BFBS, the Forces Station, is looking for an experienced radio presenter-producer who wants to broadcast to British audiences worldwide.

• Global is hiring a Production Coordinator - Podcast. You will work with Podcast Producers and Podcast and Operation team Heads to ensure each slate podcast goes through the production cycle smoothly.

• EA Sports (Canada) is looking for a Audio Producer
  
  

📌 NOTICE BOARD

• August 19-22: Podcast Movement 2024 - Washington, D.C.

• September 3: Podcast Day Asia - Kuala Lumpur, Malaysia

• September 2 - 4 : Radiodays Asia 2024 - Kuala Lumpur, Malaysia

• September 18 : Radio Academy Festival 2024 - London, UK

Visit Podwires Marketplace to post your upcoming events or job openings for free.

🔆 FROM OUR COMMUNITY

• Check out Morgan Swift's blog post "How to identify an ideal cross-promotional partner" if you're trying to grow your podcast audience.

• Katie Paterson wrote an article about which social media platforms that actually work for Podcasters.

• Roni Gosch from Podbean wrote an interesting article about why your blog needs a podcast.

• Tess Ryan from MakeUseOf.com wrote an excellent article about three features I wish Spotify had for podcasts (and how to work around them). You should definitely check it out.

• The latest from Sounds Profitable is examined by Tom Webster for pointers to make a podcasting sales pitch.

• Interesting article on "How this duo grew a podcast empire - for just $70" by Lauren Sams of the Financial Review.

🛠️ PODCAST TOOLBOX

• 📢 Zencastr is an all-in-one podcast production suite that gives you studio quality audio and video without needing all the technical know-how.

• 🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

• 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

• 📼 Tubebuddy - is a complete tool for YouTube channel management and growth.

• 🪀 Swell AI turns podcasts or videos into transcripts, clips, show notes, articles, summaries, titles, newsletters, social posts, and more.

Browse more Tools ➡️

DISCLAIMER This podcast toolbox includes affiliate links If you decide to make a purchase using them, we may receive a small kickback which helps to support the newsletter which allows us to operate it. Thanks in advance!

Podwires is here because of our incredible partners' unwavering support.

FROM THE TEAM

📖 I appreciate you taking the time to read! See you in the next issue. Got a question or criticism? Just click on Reply. We can talk while we are here.

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