💥 As the 2024 podcast movement comes to a close, the PM team is releasing the 2024 video highlights from the event. Check them out here.

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Today’s issue takes 11 minutes to read.

Let’s dive in on today’s newsletter. - Miguel

🎙️TODAY’S BRIEF

• 🔥Triton Digital Unveils July 2024 Canada Podcast Rankings

• 🚨 Podcast Insight: Understanding the Rising Popularity of Podcasts in Media Strategy

• 🌏 Podcast Elsewhere: Apple Podcasts Faces Decline as YouTube Dominates the Market.

⬇️Listen : This podcast interviews top performers and deconstructs them to find tools, tactics, and tricks to help you become a successful podcast producer.

⬇️Listen : Trailer Mixtape is your destination to find the best of the many exciting new podcasts out there. Each episode brings you a playlist mix of fresh, vital, and thrilling podcast trailers—new and trending—on comedy, true crime, news, and more.

📈 MARKETS

As of 9:30 PM ET( Thursday ) . Data is provided by Yahoo Market

🌟 Market Tidbits : Alphabet Inc (GOOG): Short Sellers Are Now Bullish on This Advertising Stock

TRITON
🔥Le Radiojournal and Front Burner Lead Canada’s July Podcast Rankings

Triton Digital® has just announced that, for the July 2024 reporting period (July 1, 2024–July 28, 2024), Le Radiojournal from Radio Canada has again emerged as the most downloaded podcast, based on information from Triton's Podcast Metrics measurement service.

The Details:

• Three of the most popular French-language podcasts with origins in Canada are, in order, Le Radiojournal, Alexandre Moranville-Ouellet, and Les chroniques financières du 98,5.

• The top three Canada-originating English-language podcasts were Front Burner by CBC/Radio-Canada, a daily news podcast; The World This Hour by CBC/Radio-Canada, a current affairs program; and The Current, also by CBC/Radio-Canada, offering in-depth interviews and analysis.

• Dateline NBC remains the top-ranked podcast followed by Siriux MX as an average 3.34 million weekly download showing a sound listener base. Wondery ranks at #2 with 1.77 million downloads while at #3 is CBC /Radio-Canada.

• There were some debuts for the month of July, including Cancelled with Tana Mongeau (Audioboom), Come by Chance (CBC/Radio-Canada), Hysterical (Wondery Network), and more for the top ranked podcasts.

• Les anti-pods de la lutte (QUB), Le condensé des amateurs de sports (Cogeco Media), and more debuted for the Canada-originating French-language podcasts and Tested (CBC/Radio-Canada) debuted for the Canada-originating English-language podcasts.

The Data:

The Top Sales Network Report ranks content creators and sales representation organizations based on average weekly downloads, following IAB Podcast Technical Measurement Guidelines. Triton's Podcast Metrics are certified by the IAB Tech Lab, providing the audio industry with validated and transparent audience data by eliminating these inconsistent measurement practices and self-reported data.

Why it matters:

Podcasts remain some of the most popular ways to receive news and entertainment. They let listeners access a very broad range of different subjects and points of view. Just what that diversity looks like, in the content being created and consumed, in Canada and around the world is reflected in the ranking of the best podcasts.

 Our take

In this competitive market, the maintenance of a musical diversity that attracts and keeps listeners must be performed by podcasters. By keeping up with trends and changing listener preferences, we can ensure that our shows thrive in an ever-changing podcasting environment.

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🗞️ TL;DR - PODCAST NEWS

• Tim Lovejoy and Helen Chamberlain Launch Exciting Soccer Podcast. DMG Media are delighted to announce today that Soccer A-Z is a brand-new podcast series, brought to you by Tim Lovejoy and Helen Chamberlain. Available from Wednesday 4th September.

• Apple Podcasts Faces Decline as YouTube Dominates the Market. Apple Podcasts did, however, drop in popularity; this July, only 29% of the listeners using the app most as a source of weekly podcasts. YouTube is the on-ramp to podcasting; Apple Podcasts is the on-ramp to being a podcast listener.

• Law & Order Expands Its Reach with New Podcast Series Launch. Dick Wolf is attempting his hand in podcasting with an investigative journalism series called Law & Order: Criminal Justice System.

• Introducing Thrumm: A New Music Library for Storytellers. At the recent Podcast Movement conference, chart-topping podcast host, producer, and composer Lindsay Graham launched Thrumm, a subscription service for podcasters, documentarians, and storytellers.

PODCAST INSIGHT 
🚨Understanding the Rising Popularity of Podcasts in Media Strategy

Podcast listeners are becoming not more just part of their days, according to data from Edison Research Share of Ear®.

The Revelations:

• The study, which includes respondents who keep a detailed one-day-diary of their audio listening, demonstrates that for plurality of their audio usage time, that time is 34% of daily audio time spent with podcasting.

• Podcasting comprises 34% of daily audio listening. AM/FM radio and radio streams follow at 21%. Music streaming at 17%.

• Those numbers are indicative of the fact that consumers are getting hooked on the compelling and educational content of podcasts, spending more time delving into what is becoming an exploding medium,

The Data:

Share of Ear® is a quarterly survey that quantifies daily American listening across all platforms and devices. Measuring what is being listened to, for how long, when during the day, where and how are the activities conducted—headphones, speakers or device —has become crucial for a broad range of industries including those with a stake in content, time allocation, location-based marketing, and technology development.

Why it matters:

As the media landscape grows increasingly fragmented, an understanding of why podcasting is taking hold should be increasingly front-of-mind for media companies and advertisers if they hope to resonate with an audience. Businesses and marketers also will need to adjust their strategies to reach users in this medium as podcast consumption continues to grow.

Our Take:

Being a podcast producer, it is our effort to provide large but quality work in grabbing the attention of the listeners in the market. I believe that with the practice of innovation and adaptation to the changing preferences of our audience, we can build more listeners over time and stand in the podcasting industry.

 🪧 FROM OUR SPONSOR

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SOUNDPATH
🎧  From Idea To Launch: How To Create A Sustainable Podcast

ABOUT THIS CLASS

Even as there are 2.5 million podcasts worldwide, most of them have only published ten or fewer episodes. And few of those have consistently grown their audience! Fewer still have accolades to their name.

Take this intermediate workshop to learn the most critical steps you should take before launching your first episode—so you'll create a show you actually want to keep making. Log: Ensure that you're about to start a long-running podcast after the course is completed in this workshop, equipped with listening sessions, discussions, and writing exercises.

📅 Tuesday, September 17
Thursday, September 19
Tuesday, September 24
Thursday, September 26

🛎️ 2-3:30pm PT / 5-6:30pm ET

🖥️ Virtual

⏲️ 4 x 90 minute classes

💵 $335 AIR members 
$385 non-members

IN COOPERATION WITH BADA EMBANKMENT

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🚀HIRE A PODCAST PROFESSIONALS

👉 Would like to be featured in our newsletter?. Come along with the growing number of podcast creators who rely on PODWIRES Marketplace to make their journey easier. Register right away.

📢 WHO’S HIRING?

• BFBS, the Forces Station, is looking for an experienced radio presenter-producer who wants to broadcast to British audiences worldwide.

• Global is hiring a Production Coordinator - Podcast. You will work with Podcast Producers and Podcast and Operation team Heads to ensure each slate podcast goes through the production cycle smoothly.

• EA Sports (Canada) is looking for a Audio Producer
  
  

📌 NOTICE BOARD

• September 3: Podcast Day Asia - Kuala Lumpur, Malaysia

• September 2 - 4 : Radiodays Asia 2024 - Kuala Lumpur, Malaysia

• September 18 : Radio Academy Festival 2024 - London, UK

Visit Podwires Marketplace to post your upcoming events or job openings for free.

🔆 FROM OUR COMMUNITY

• The latest from Sounds Profitable is examined by Tom Webster for pointers to make a podcasting sales pitch.

• Interesting article on "How this duo grew a podcast empire - for just $70" by Lauren Sams of the Financial Review.

• Jay Nachlis of Coleman Insights has written an interesting article about "Why Podcasters Must Urgently Adopt a Video Strategy" and he makes a good point.

🛠️ PODCAST TOOLBOX

• 📢 Zencastr is an all-in-one podcast production suite that gives you studio quality audio and video without needing all the technical know-how.

• 🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

• 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

• 📼 Tubebuddy - is a complete tool for YouTube channel management and growth.

• 🪀 Swell AI turns podcasts or videos into transcripts, clips, show notes, articles, summaries, titles, newsletters, social posts, and more.

Browse more Tools ➡️

DISCLAIMER This podcast toolbox includes affiliate links If you decide to make a purchase using them, we may receive a small kickback which helps to support the newsletter which allows us to operate it. Thanks in advance!

Podwires is here because of our incredible partners' unwavering support.

FROM THE TEAM

📖 I appreciate you taking the time to read! See you in the next issue. Got a question or criticism? Just click on Reply. We can talk while we are here.

🎧 Check out our podcast, the one and only "That Podcast Exchange” - This podcast is an insightful conversation with people at the top of their game and deconstructs them to find the tools, tactics, and tricks to help you achieve your dream goal as Podcast Manager.

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