PODCAST DEVELOPMENT

MAGELLAN AI

🔥 Leading Audio Intelligence Platform Magellan AI Gets Industry-Standard Certification for Podcast Metrics

Magellan AI brings home IAB Tech Lab certification on podcast measurement, joining the elite ranks of trusted data providers. The audit, which was done in two months, tested its measurement systems against the most challenging technical guidelines in the industry.

This represents an important milestone in the company's efforts to bring clarity and confidence into podcast advertising metrics, including improved measurement accuracy and reliability, according to key executives Jim Ballas and Cameron Hendrix.

The Key Points:

• Magellan AI got the IAB Tech Lab Certification of compliance for podcast measurement.

• It confirms that this firm follows the Podcast Measurement Technical Guidelines 2.2

• Their platform provides real-time ad monitoring, programmatic campaign analysis, and detailed listener metrics.

• The company's database tracks more than 50,000 podcasts. The company finished the certification process in two months.

Highlights:

• Comprehensive measurement products include airchecks and attribution analysis.

• Strong focus on standardized metrics - downloads and unique listeners - for consistency and reliability in podcast advertising measurement.

• Focus on trust and transparency in podcast advertising measurement.

• Platform caters to advertisers, agencies, and publishers alike

The Big Picture: This certification has far-reaching implications for podcasters, advertisers, and agencies, offering increased credibility and better insights into audience engagement.

For podcasters, this means better credibility in ad sales and deeper audience insights to further optimize content. Now, producers can have more accurate data with which to optimize their content and ad placements.

This could mean that for the industry as a whole, more advertising dollars will be captured because bigger brands will have confidence in podcast advertising metrics, which could lead to increased revenue opportunities across the ecosystem.

PRESENTED BY PODWIRES MARKETPLACE
Hire Top Independent Podcast Producers for Your Business

Podcasting is a powerful way to grow business, and Marketplace Podwires is here to assist you in the easy hiring of top-rated independent podcast producers. Be it branded podcasts that share your products with the entire world or internal series aimed at engaging and energizing your teams, our expert producers can craft stories that meet any brief and bring more personality to your brand's voice. Begin with Marketplace Podwires, and find a dream producer for your project today!

Learn More

This section is a paid advertisement. If you are interested in advertising, let's talk.

PODCAST INSIGHTS

VERITONIC

Veritonic Unveils Game-Changing Video Podcast Analytics Tool as YouTube Dominates Industry

Veritonic is revolutionizing the video podcasting world with its sophisticated audio analysis tools, considering the increasing interest of Gen Z in video podcasts and the strong position of YouTube in the podcasting market.

The platform's unique method helps creators and brands understand audience preferences better, transforming how they make decisions and establishing Veritonic as a key player in the podcast industry.

Veritonic has introduced advanced tools that allow creators and brands to go deep into audio performance in video podcasts for exact engagement metrics and insights across various platforms. The reason behind developing such tools is the rising interest in video podcast consumption, particularly on YouTube.

The Key Points:

• Veritonic extends its analytics platform to video podcast audio performance.

• The dominant podcast platform in the US has emerged to be YouTube.

• 84% of younger listeners (Gen Z) prefer video podcasts over audio-only formats. Users can leverage second-by-second engagement metrics on the platform and comprehensive cross-platform analysis to gain deep insights into audience behavior and optimize their content strategy for maximum impact.

• The new entrants include the audio-visual synergy measurement tool and the brand effectiveness tracking tool that enable creators and brands to amplify their content's reach and carve their advertising strategy with precision.

The Big Picture: That would finally provide podcasters and producers with the tools to understand how their audio performs in a video-first world. They will finally have the ability to make data-driven decisions about content creation, potentially increasing both engagement and advertising revenue. More broadly, it means a continued evolution toward increasingly sophisticated, metrics-driven content creation-one that could raise the overall quality of podcasts while pushing advertisers to create more impactful campaigns.

 🪧 FROM OUR SPONSOR

Brain food, delivered daily

Every day we analyze thousands of articles and send you only the best, tailored to your interests. Loved by 505,153 curious minds. Subscribe

Make Extra Cash Reselling Tickets with Lysted

Looking for a new side hustle to boost your income? Don't let unused concert tickets go to waste—turn them into cash with Lysted!

Lysted's advanced pricing tools ensure you get top dollar for your tickets, making it easy to maximize your profits. With just one listing, your tickets are available on major platforms like StubHub, Ticketmaster, and Seat Geek, saving you the hassle of managing multiple listings.

Plus, Lysted offers fast payouts, getting your earnings directly into your bank account within weeks. It’s a smart and simple way to make extra cash on the side.

Start your ticket reselling side hustle today. Sign up for free!

🗞️CLASSIFIED ADS

• The Podcast Haven - Podcast Production For Business Leaders, Global Enterprises, and B2B Agencies

• Creator Spotlight - Your guide to building an audience with world-class social media and newsletter content. Creator deep-dives every Friday.

• Trailer Mixtape - is your destination to find the best of the many exciting new podcasts out there. Each episode brings you a playlist mix of fresh, vital, and thrilling podcast trailers—new and trending—on comedy, true crime, news, and more.

• Podwires Newsroom - A comprehensive summary of the latest developments in podcasting, based on insights from the Podwires newsletter.

• That Podcast Exchange - This podcast interviews top performers and deconstructs them to find tools, tactics, and tricks to help you become a successful podcast producer.

This section is a paid advertisement. If you are interested in advertising, let's talk.

CUMULUS MEDIA

🚨YouTube Dominates Podcast Industry with Record-Breaking 34% Market Share in 2024

YouTube has become the leading podcast platform, capturing 34% of US listeners-a share that significantly outpaces Spotify's 17% and Apple's 11%. The shift illustrates how video-first content is upending the dynamic of audio-only podcasts, particularly among younger listeners.

A recent study by Cumulus Media and Signal Hill Insights surveyed 603 podcast listeners every week in October 2024. Presented by Elizabeth Mayer and Paul Riismandel, here are the results from the thirteenth installment of the Cumulus Media and Signal Hill Insights Podcast Download series. This is a report on the state of podcasting, covering platforms, content, and brand safety.

The Key Points:

• YouTube reached an all-time high of 34% as the most-used podcast platform-to-date, way over Spotify's 17% and Apple's 11%

• 40% of podcast listeners prefer actively to watch podcast videos, while 31% prefer audio-only experiences, demonstrating quite a strong preference for video content.

• 55% of YouTube podcast listeners consume the same content on other platforms as they do on YouTube.

• 61% of the younger audiences of 18-34 are especially influenced by YouTube thumbnails, showing preference for this visual element.

• Two-thirds of the people who listen to podcasts on a weekly basis state that YouTube, Spotify, and Apple are their to-go destinations when it comes to podcasts.

The Big Picture: This means podcasters and producers have to adapt their content strategy to also include the elements of video while not compromising on the quality of audio. The trend is leading more and more into having visual content, investments in video production equipment, and thumbnail designing. Moreover, the cross-platform consumption trends indicate an important need for existence on multiple platforms in order to capture maximum audience and efficiency.

📢 PODBUSINESS & MARKETING

⏭️ Magellan AI Promotes Jim Ballas to Lead Podcast Measurement Division as New General Manager. Jim Ballas has been promoted to oversee Magellan AI's measurement tools, which help advertisers track their podcast ads' performance and reach new audiences.

⏭️ Leeds Marketing Agency Source Partners with BBC Veteran's Podcast Company to Expand Audio Services. To assist their clients in producing professional podcasts as part of their marketing plans, marketing agency Source has teamed with podcast company Ginger Wizard Productions—founded by former BBC producer Nick Wilmshurst.

⏭️ Bloomberg Audio Extends Partnership with Audacy's News Stations Nationwide. Bloomberg will keep giving Audacy's radio stations all around America business news and financial reports, so reaching listeners via well-known news outlets in big cities including Philadelphia, San Francisco, and Detroit.

🎧 FROM THE COMMUNITY

⏭️ Former Cumulus Podcast Executive Offers Free Career Consulting to Laid-Off Media Workers. Former senior executive at Cumulus Podcast Network and experienced media professional John Wordock is offering one hour of free consulting to help those media pros who lost jobs this year decide on their next moves, especially in podcasting.

⏭️ Webby Awards Hosts Free LinkedIn Live on Advanced Podcast Marketing with Podglomerate SVP. Joni Deutsch from The Podglomerate will present professional podcast marketing techniques used by big clients like Netflix and PBS together with advice for optimising publicity, marketing, and award submissions during a free LinkedIn Live session hosted by The Webby Awards.

⏭️ Real-Time Podcast Ad Analytics: Master Incrementality Testing in 2024. Using a new real-time dashboard that simplifies and lessens the cost of the process than conventional approaches, this free webinar teaches advertisers and marketers how to precisely gauge whether their podcast ads are actually attracting new consumers.

MEMBER SPOTLIGHT

👉 Would like to be featured in our newsletter?. Come along with the growing number of podcast professionals who rely on PODWIRES Marketplace to make their journey easier. Register right away.

👀 Hiring? Or looking for a new job

Grow your business through podcasting. Marketplace Podwires connects you with skilled producers who can craft compelling stories that align with your brand. Start your podcast journey today!

PODCAST TOOLBOX

• ✅AI Studios : AI video generator with realistic avatars, natural text-to-speech, and powerful AI video editing.

• ✅ Moonbeam: Never again start from scratch. Use Moonbeam, your long-form writing AI assistant, to launch your next big thing.

• ✅ Wondercraft:  An AI-powered audio studio for creating ads, podcasts, and meditations without recording.

Browse more Tools ➡️

DISCLAIMER This podcast toolbox includes affiliate links If you decide to make a purchase using them, we may receive a small kickback which helps to support the newsletter which allows us to operate it. Thanks in advance!

Podwires is here because of our incredible partners' unwavering support.

The Podwires readers receive journalism free of financial and political influence.

We set our own news agenda, which is always based on facts rather than billionaire ownership or political pressure.

Despite the financial challenges that our industry faces, we have decided to keep our reporting open to the public because we believe that everyone has the right to know the truth about the events that shape their world.

Thanks to the support of our readers, we can continue to provide free reporting. If you can, please choose to support The Podwires