It’s Thursday . Podcast Movement is just around the corner! Today we're talking about how more and more companies are teaming up to ensure brand safety and accurate podcast measurement.

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Today’s issue takes 11 minutes to read.

Let’s dive in on today’s newsletter. - Miko

🎙️TODAY’S BRIEF

• 🔥Libsyn and Barometer Join Forces for Enhanced Podcast Brand Safety

• 🚨 Podcast Insight: The Joe Rogan Experience and Crime Junkie Lead Q2 Podcast Rankings

• 🎧  Strategic Alliance: MetaRouter and Magellan AI Revolutionize Advertising

• 🌏 Podcast Elsewhere: Libsyn Reports 24% Growth in Host-Read Ads in 2024 First Half

⬇️Listen : This podcast interviews top performers and deconstructs them to find tools, tactics, and tricks to help you become a successful podcast producer.

📈 MARKETS

As of 800 AM ET( Thursday ) . Data is provided by Yahoo Market

🌟 Market Tidbits : LiveOne's First Quarter 2025 Earnings: Sales Exceeded Forecasts, EPS Trailed

LIBSYN
🔥Libsyn and Barometer Join Forces for Enhanced Podcast Brand Safety

Liberated Syndication Inc. and Barometer, the artificial intelligence contextual engine, have partnered to ensure the podcasting marketplace on Libsyn is safe for brands. This will provide constant brand suitability verification in all the episodes of the podcasts, empowering creators and lifting advertisers on the platform.

The Revelations :

• Ad revenues for podcasts should rise by 12 percent this year alone, hitting more than $2 billion and nearly $2.6 billion in 2026. The growth will be driven by ad spending from brands running their campaigns in a more values-based way, IAB says.

• Using AI-powered technology, Barometer ranks podcast episodes using advertisers' specific brand safety requirements, making those very clunky, keyword-based solutions much more efficient.

• The peerless capabilities of Barometer help advertisers tailor campaigns as needed to ensure brand fit, genuineness, and realignment with content developers. It takes detailed partnership capabilities to new heights.

Why it matters

The other is the Libsyn partnership, an example of the company's unwavering commitment to varied types of ads solutions offered to podcasters and advertisers. By enhancing ad solutions, Libsyn is contributing at this moment to the growth and support in the podcasting industry altogether.

Our Take :

This partnership is an exemplification of what Libsyn stands for—being at the forefront of podcasting technology and providing helpful resources that can empower its users to excel in their field. It is through collaborations such as this that innovative and successful activities can be run, which the podcasting industry is now engaging in to bring forth an unimaginable future for podcasting, unfolding and developing in new ways.

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PODCAST INSIGHT 
🚨The Joe Rogan Experience and Crime Junkie Lead Q2 Podcast Rankings

Edison Research announced the Top 50 U.S. podcasts for Q2, 2024 weekly listeners age 13+, based on Edison Podcast Metrics, the only podcast measurement service which quantifies the relative audience size to all podcasts, and podcast networks, including those that have not opted into other industry rankers. 

The Revelations:

• Joe Rogan Experience, Crime Junkie, and The Daily remain the top three while Call Her Daddy jumps up three spots to #4.

• New Heights with Jason and Travis Kelce drops ten spots to #14. Makes sense with football being out of season.

• Dropouts, featuring Tana Mongeau, debuts at #41 in part due to a flurry of press to promote its East Coast tour and crossover episodes. You Should Know Podcast debuts at #42 with a boost from its May and June tour.

Why it matters :

Interest in the podcast industry is increasing day by day, and individual market entry dynamics are heating the space. To survive, podcasters will have to innovate and passionately engage the audience in occupying top places, as it gets more competitive.

Our View:

Success stories like Dropouts and You Should Know Podcast were backed by strategic marketing and strong content. Creators need to keep coming up with new ideas and nurture the relationships between them and their listeners in order to become more popular than other shows within a saturated genre or niche.

🗞️ TL;DR - PODCAST NEWS

• New York Public Radio to Cut Staff Again Over $10 Million Projected Budget Shortfall—11 Months After Cutting Staff by 6% NYPR CEO LaFontaine Oliver expects layoffs of 8%.

• Effective immediately, IAB Australia has appointed Cashrewards General Manager of Retail Media Lachlan Brahe as its first Chair of the newly formed Retail Media Council. Formed in 2023, the Council aims to standardize, educate and advocate for retail media collaboration.

• Evergreen Podcasts is excited to announce that it has acquired the Independent Podcast Network.

• Introducing the New Auphonic Team Accounts streamline billing for companies, teams or groups.

  
  

MEGELLAN AI
🎧 Strategic Alliance: MetaRouter and Magellan AI Revolutionize Advertising

MetaRouter, a company huge on server-side tag management and real-time event routing, has formed a strategic partnership with Magellan AI, a marketplace leader in audio intelligence, analytics, and measurement services, to enable advertisers to run campaigns based on better quality and diversity in their ad performance data.

The Details :

• Built on advanced technology for enforcing consent from MetaRouter and strong analytics from Magellan AI, it enables fast, accurate, and practical insights on campaigns for advertisers while adhering strictly to the best practices of privacy regulations.

• On the other side, it is pretty hard to know where to shift ad spend. This MetaRouter and Magellan AI partnership gives users more accuracy in measuring return on ad spend by using server-side data streaming and deep analytics.

• One of the areas of focus by the partnership is on privacy regulations: providing measurement and insight into ad performance while modifying regulatory requirements against measuring user behaviors.

Why It matter :

In the world of podcasting, pure event data forms a big part of the understanding regarding how advertising impacts the world; however, usually, there is very little direct interaction, and ads are consumed by listening exposure, which does not result in a click, thereby problematizing attribution. The integration will help in tracking and measuring the effectiveness of podcast ads—information that is critical for making decisions on where and how much to spend within media campaigns.

Our View:

It provides a broader understanding of the listener's behavior and the various ways to structure a strong approach to advertising strategies within the podcasting industry. The partnership is a critical step toward more reliable and accurate data analysis for both advertisers and content creators in this fast-growing market.

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💳LIBSYN
Libsyn Reports 24% Growth in Host-Read Ads in 2024 First Half

Liberated Syndication Inc., a top podcasting platform, issued a report that showed host-read ads were up 24% year over year during the first half of 2024, and further growth is expected in the second half of the year.

The Details

• Growth in the segment of host-read ads was a result of large new campaigns with Fortune 100 brands, such as Company X and Company Y. These will further establish Libsyn's position as a leader in podcast ad space.

• It has strengthened the Libsyn Ads sales force with Rick Selah as Chief Revenue Officer and oversees all of the revenue strategies. Stephen Pickens joins as Executive Vice President of Sales, with Anthony Savelli also joining in the same role to drive the sales initiatives. The company has tapped a veteran in podcasting—Stephen Perlstein, Senior Vice President of Publishing—who will lend his expertise in podcasting to shape and optimize Libsyn's publishing strategy for more audience engagement.

• Libsyn remains the top three podcast networks and publishers of Podtrac, directly ranking in streams, downloads, and views of insecurely being one of the leaders in this line.

Why it matters:

Podcast advertising offers a unique capability for brands to reach highly engaged audiences much more personally and organically than one would find in traditional digital channels. A future of continued success for Libsyn in the fast-growing podcast ad market will be very much dependent on product innovation investments and deeper advertiser relationships.

Our Take :

The fact that Libsyn is trying to focus on better partnerships and advertisement capabilities shows how important the act of podcast advertising is receiving in the marketplace. Provided that it stays updated with the trends and continuousness in bringing out creative solutions, Libsyn is very well positioned to leverage the accelerating demand for podcast advertising opportunities.

🚀HIRE A PODCAST PROFESSIONALS

👉 Would like to be featured in our newsletter?. Come along with the growing number of podcast creators who rely on PODWIRES Marketplace to make their journey easier. Register right away.

📢 WHO’S HIRING?

• The Guardian UK is now looking for an Audio Producers and be a part of a diverse and inclusive global organisation that delivers fearless, investigative journalism, and holds power to account.

• New Zealand Media & Entertainment(NZME) is hiring a Commercial Lead - Digital Audio.

• Reuters is looking for an experienced Podcast Producer to join the team responsible for Reuters World News, our fast-growing daily show, and help shape our expansion of audio programming.

• BFBS, the Forces Station, is looking for an experienced radio presenter-producer who wants to broadcast to British audiences worldwide.

• Global is hiring a Production Coordinator - Podcast. You will work with Podcast Producers and Podcast and Operation team Heads to ensure each slate podcast goes through the production cycle smoothly.

• EA Sports (Canada) is looking for a Audio Producer
  
  

📌 NOTICE BOARD

• August 12-15 : AIR at PMDMC - San Diego, CA

• August 19-22: Podcast Movement 2024 - Washington, D.C.

• September 3: Podcast Day Asia - Kuala Lumpur, Malaysia

• September 2 - 4 : Radiodays Asia 2024 - Kuala Lumpur, Malaysia

• September 18 : Radio Academy Festival 2024 - London, UK

Visit Podwires Marketplace to post your upcoming events or job openings for free.

🔆 FROM OUR COMMUNITY

• Bob Pittman, CEO and Chairman of iHeartMedia, discusses the critical role of audio in modern marketing strategies in a recent Nielsen Insight Studio interview about the critical role of audio in marketing strategies.

• Check out Morgan Swift's blog post "How to identify an ideal cross-promotional partner" if you're trying to grow your podcast audience.

• Katie Paterson wrote an article about which social media platforms that actually work for Podcasters.

• Roni Gosch from Podbean wrote an interesting article about why your blog needs a podcast.

• Tess Ryan from MakeUseOf.com wrote an excellent article about three features I wish Spotify had for podcasts (and how to work around them). You should definitely check it out.

• The latest from Sounds Profitable is examined by Tom Webster for pointers to make a podcasting sales pitch.

🛠️ PODCAST TOOLBOX

• 📢 Zencastr is an all-in-one podcast production suite that gives you studio quality audio and video without needing all the technical know-how.

• 🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

• 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

• 📼 Tubebuddy - is a complete tool for YouTube channel management and growth.

• 🪀 Swell AI turns podcasts or videos into transcripts, clips, show notes, articles, summaries, titles, newsletters, social posts, and more.

Browse more Tools ➡️

DISCLAIMER This podcast toolbox includes affiliate links If you decide to make a purchase using them, we may receive a small kickback which helps to support the newsletter which allows us to operate it. Thanks in advance!

Podwires is here because of our incredible partners' unwavering support.

FROM THE TEAM

📖 I appreciate you taking the time to read! See you in the next issue. Got a question or criticism? Just click on Reply. We can talk while we are here.

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