Libsyn Reveals Podcast Ad Rates for August 2023

Experience is one thing you can't get for nothing. - Oscar Wilde

Podcast advertising rates for August 2023, including the highest and most accessible CPM categories, were announced today by Liberated Syndication Inc. ("Libsyn"), the leading all-in-one podcasting platform for creators and advertisers.

As demonstrated by the success of Podcast Movement, the importance of podcasts has skyrocketed. The podcasting ecosystem's rich variety and originality were on full display at the conference. Dave Hanley, Chief Revenue Officer of Libsyn's AdvertiseCast, has said that as the industry develops, so does the understanding of the special connection between content, context, and audience engagement. The importance of setting is being acknowledged by brands. Delivering a message is only half the battle; the other half is delivering it to the right people at the right time. We're proud to always be one step ahead of the competition when it comes to podcasting technology, and our brand-new predictive contextual advertising solutions are a great example of this.

Rates for Podcast Commercials in August of 2023

Libsyn's AdvertiseCast is the leading podcast advertising marketplace that connects advertisers with podcasters, and every month they publish the following rates, denoted as cost per thousand (CPM). To help the podcasting and advertising communities keep a closer eye on market pricing and gain a deeper understanding of podcast advertising, the Company publishes these numbers. The information is based on thousands of shows' actual sales data from the AdvertiseCast network.

The typical cost per thousand impressions (CPM) for a 60-second commercial in August 2023 was $22.14. This number is relatively unchanged from July (2023) when the average CPM rate was $22.20, and it is down from August (2022), when the average CPM rate was $23.41.

The three highest CPM categories in August based on delivered advertising were:

§ Technology: $26

§ Education: $26

§ Arts: $26

Moreover, three categories where advertisers can effectively tap into highly engaged audiences at more accessible CPM rates include Sports, News, and TV & Film, which averaged around the low 20s in August.

Libsyn’s AdvertiseCast combines an industry-leading ad buying and management platform with full-service capabilities that makes it easy for podcast advertisers to initiate and manage highly targeted and measurable campaigns, while providing maximum return for creators. Historical monthly CPM rates can be found on AdvertiseCast’s website at: www.advertisecast.com/podcast-advertising-rates.

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