🚀Libsyn to Showcase Programmatic Podcast Ads at Advertising Week 2024

Today, Liberated Syndication Inc. (“Libsyn”), the leading podcasting platform for creators and advertisers, announced its presence at Advertising Week New York 2024 (#AWNewYork24), a confab that brings together the brightest minds in marketing, advertising, media, and technology.

The podcast landscape continues to thrive, with programmatic advertising rapidly gaining market share and transforming revenue strategies for creators and publishers, while redefining brand promotion approaches for advertisers and brands. On Thursday, October 10, 2024 at 11:10 a.m. EDT, Libsyn will host a panel at Advertising Week New York, joined by Yahoo, Hearts & Science, and Goodway Group, to explore podcast ad tech innovations and showcase how programmatic podcast ads are unlocking new opportunities for growth.

SESSION: The Rise of Programmatic Podcast Advertising

Thursday, October 10, 2024 | 11:10 a.m. EDT (30 min.) | Podcast Zone

As the podcast industry evolves, programmatic advertising is poised to become a major revenue driver. This panel will explore the latest technological innovations, data analytics, and ad formats that are transforming the landscape for advertisers and creators. Experts will discuss how these advancements pave the way for more ad dollars to be directed to programmatic, offering new opportunities for brands and creators alike. Join us to discover how this shift will redefine the future of podcast monetization.

Key Takeaways:

• Programmatic advertising is becoming increasingly important in the podcast industry as a revenue driver.

• Technological innovations, data analytics, and ad formats are changing the advertising landscape for podcast creators and advertisers.

• Advancements in programmatic advertising are opening up new opportunities for brands and creators to receive ad revenue.

• The shift towards programmatic advertising in podcasts is expected to redefine how podcasts are monetized in the future.

• This panel will discuss the implications and benefits of programmatic advertising in the podcast industry.

Speakers:

• David Ehrlich, Vice President of Programmatic Ad Solutions, Libsyn Ads

• Chandra Cirulnick, Vice President of Global Supply Partnerships, Yahoo

• Bob Hunt, Senior Director of Audio, Hearts & Science

• Andrea Kwiatek, Director of Strategic Partnerships, Goodway Group

For more information on Advertising Week New York 2024, which is taking place between October 7-10, 2024 at THE PENN DISTRICT, located at 100 West 33rd Street in New York City, please visit https://advertisingweek.com/event/awnewyork-2024/.

About Liberated Syndication

Celebrating our 20th year in podcasting, Liberated Syndication Inc. (“Libsyn”) is the leading podcasting platform for creators and advertisers to host, distribute, monetize, amplify, and measure their audio and video content. The Company hosts more than 75,000 shows and delivers over 8 billion downloads to listeners globally. Libsyn Ads offers industry-leading podcast advertising solutions, serving as a comprehensive ad buying and management offering for creators, advertisers, and agencies to initiate and manage highly targeted campaigns across thousands of shows. Visit libsyn.com or investor.libsyn.com for more information on the Company and the platforms that it powers.

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