Libsyn's AdvertiseCast Inks Exclusive Advertising Partnership with Two All-New Podcasts

Two new podcasts, "ReversABLE: The Ultimate Gut Health Podcast" and WRAL's "The Killing Month August 1978," have an exclusive advertising agreement with Libsyn's AdvertiseCast, the industry's premier podcast advertising marketplace that links advertisers and podcasters. Liberated Syndication Inc. ("Libsyn") is the leading all-in-one podcasting platform for creators and advertisers.

"Our exclusive additions of 'ReversABLE: The Ultimate Gut Health Podcast' and 'The Killing Month August 1978' offer advertisers two powerful channels to engage with these highly engaged audiences," stated Trevr Smithlin, Head of Publisher Relations at Libsyn's AdvertiseCast. "Health and true crime podcasts are surging in popularity among listeners."

“ReversABLE: The Ultimate Gut Health Podcast,” hosted by Josh Dech, explores the profound connection between gut health and overall well-being. Scientific research suggests that many diseases may originate in the gut, and a majority of leading causes of death in the U.S. stem from chronic inflammatory conditions influenced by lifestyle and nutrition. In this podcast, Dech interviews renowned doctors and health experts to uncover the secrets of maintaining good health and understanding the pivotal role of the gut in our overall wellness journey. Discover how to stay healthy and unlock the mysteries of your gut.

“Partnering with Libsyn's AdvertiseCast is an exciting milestone for us as it opens up new avenues to elevate 'ReversABLE: The Ultimate Gut Health Podcast' and embark on an exciting new chapter in our podcasting journey,” said Josh Dech, Holistic Nutritionist, ReversABLE: The Ultimate Gut Health Podcast.

In WRAL's gripping true crime podcast that kickstarted this summer, “The Killing Month August 1978,” hosted by Amanda Lamb, listeners delve into the harrowing events surrounding the Johnston Gang. The story starts with the brutal murder of Robin and the attempted murder of Bruce Junior, illuminating the chilling reality of this criminal syndicate. As investigators piece together the puzzle, they uncover a horrifying truth: August 1978 witnessed a series of ruthless killings orchestrated to silence those connected to the gang, particularly family members who had dared to defy their code of silence. This podcast unravels a web of secrets, crime, and the unbreakable bonds within a deadly underworld.

“Collaborating with Libsyn's AdvertiseCast is a strategic move for us to monetize the incredible true crime story presented in 'The Killing Month August 1978.' We look forward to bringing this captivating narrative to a wider audience while creating new opportunities for advertisers to engage with our content,” said Anita Normanly, Director of Podcast Operations, Capitol Broadcasting Company.

Central to these partnerships is the integration of AdvertiseCast's advanced advertising solutions into the “ReversABLE: The Ultimate Gut Health Podcast” and “The Killing Month August 1978” podcasts, encompassing both its host-read and Automatic Ads offerings. This allows the podcasts to seamlessly integrate programmatic ad revenues into their host-read programs. By leveraging AdvertiseCast's advanced technology, “ReversABLE: The Ultimate Gut Health Podcast” and “The Killing Month August 1978” will deliver targeted ads that resonate with their audience, thereby enhancing engagement and overall effectiveness.

Libsyn’s AdvertiseCast empowers brands to effectively target and reach a fast growing and coveted podcast audience and helps creators to monetize their audio and video content. The marketplace combines an industry-leading ad buying and management platform with full-service capabilities that makes it easy for podcast advertisers to initiate and manage highly targeted and measurable campaigns, while providing maximum return for creators.

About Liberated Syndication

Founded in 2004, Liberated Syndication Inc. (“Libsyn”) is the leading all-in-one podcasting platform for creators and advertisers to host, distribute, monetize, amplify, and measure their audio content. In 2022, the Company hosted over 75,000 shows and delivered over 8 billion downloads to listeners globally. Libsyn’s AdvertiseCast marketplace combines an industry-leading ad buying and management platform with full-service capabilities that make it easy for podcast advertisers to initiate and manage highly targeted and measurable campaigns on over 3,000 shows. Based in Munich, Germany, Libsyn’s Julep Media platform is the leading podcasting hosting platform and advertising marketplace in Europe. Libsyn also powers podcast membership platform, Glow, and web hosting platform, Pair Networks. Visit libsyn.com or investor.libsyn.com for more Company information.

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