🎧 Libsyn's AdvertiseCast renews exclusive advertising partnership with Mums and Mysteries

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Mums and Mysteries, a well-liked true crime podcast, and Liberated Syndication Inc. ("Libsyn"), the top all-in-one podcasting platform for creators and advertisers, today announced the renewal of an exclusive advertising agreement. Libsyn's AdvertiseCast is the industry's premier podcast advertising marketplace that connects advertisers with podcasters.

Mandy and Melissa, two friends who delve deeply into a new case every week, are the hosts of the true crime podcast Mums and Mysteries, which is represented by WME. With a conversational tone and a strong humorous element, listeners will appreciate their unique perspectives on both well-known and lesser-known true crime stories. Currently holding a position among the top 100 true crime podcasts on Apple Podcasts, the show has received over 30 million downloads.

"The AdvertiseCast team at Libsyn has been instrumental in helping us grow and monetize our show as we continue to focus on more mysteries and unsolved crimes." Editor and co-host of the Mums and Mysteries podcast Melissa Rice stated, "I look forward to strengthening our partnership, leveraging their expertise and relationships to connect us with high calibre advertisers and amplify our listenership."

"True crime is still the most popular podcast genre, bringing in an increasing amount of listeners and advertisers. We are excited to begin a new chapter in our relationship with Mums and Mysteries by renewing our partnership. In this new chapter, we will provide improved advertising tools, such as our programmatic solutions and advanced measurement. Head of Publisher Relations at Libsyn's AdvertiseCast Trevr Smithlin stated, "Together, we're enhancing the podcasting experience for both advertisers and engaged true crime listeners."

Libsyn's AdvertiseCast enables creators to monetarily support their audio and video content while enabling brands to effectively target and reach a rapidly expanding and coveted podcast audience. The marketplace makes it simple for podcast advertisers to launch and manage highly targeted and measurable campaigns while maximising return for creators by combining an industry-leading ad buying and management platform with full-service capabilities.

AdvertiseCast's cutting-edge advertising solutions, which include Host-Read and Automatic Ads, are the foundation of this collaboration. Podcast producers can now easily incorporate programmatic ad revenues into their host-read content thanks to this integration. Mums and Mysteries will use AdvertiseCast's full-service advertising platform to deliver audience-relevant targeted ads that generate results for advertisers.

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