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🚀Limbaugh Tops YouGov's List of Familiar Podcasts and Shows

🚀Limbaugh Tops YouGov's List of Familiar Podcasts and Shows

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🎙️Men Outpace Women in Media Usage Growth: New Report
🚨 Podcast Insight: Limbaugh Tops YouGov's List of Familiar Podcasts and Shows
🌏 Podcast Recommendation: Science Wise
🌋 Take a Quiz : Are you ready to start creating innovative podcasts?
🛠️Podcast Events & Toolbox

🎙️Men Outpace Women in Media Usage Growth: New Report

The global consumer use of media is expected to grow by 2.3% year-over-year to 57.5 hours per week, reaching its saturation point. Men consume media at a higher rate than women and are accelerating their consumption more rapidly.

The Background

The 11th annual PQ Media Global Consumer Media Usage Forecast 2024-2028 provides actionable media consumption intelligence for various markets, global regions, digital and traditional media platforms, hybrid media silos, and consumer demographics.

The Revelation:

Among m-Gen (Generation Z) consumers (born 2013 and after), media consumption grew the fastest at 10.4%, while the Greatest Generation followed closely with a 9.6% increase year-over-year, reaching an average of 86.5 hours per week.

Traditional media usage dropped by an average of 3.1% last year to 35.1 hours per week, while consumers spent 21.1 hours per week on digital media, which increased by 6.7%. Traditional media, accounting for 62.5% of overall usage last year, still holds the majority of consumers' media time around the world, even as consumers continue to shift to digital media.

Consumers worldwide spent an average of 8.2 hours per day consuming media last year, per the report, up almost an hour from the 7.3 hours registered in 2018.

Globally, mobile video consumption grew the fastest among digital media channels in 2023 at +18.5%, followed closely by mobile games, audio, books, and podcasts. In that order, these were also the four US digital media channels with the fastest rates of growth.

The Data and Sources

The study cites PQ Media's Global Consumer Media Usage Forecast 2024–2028, which indicates that media consumption is approaching its saturation point as digital device penetration nears its peak and starts to decline in various global markets, including the United States.

Why does this matter?

This demonstrates a shift in consumer behavior towards digital media, with notable growth in channels such as mobile video, games, audio, books, and podcasts. Understanding these trends can guide marketers in targeting their audience and allocating resources effectively in the evolving digital landscape.

Our Take

This data suggests that businesses should prioritize digital marketing strategies to effectively reach consumers in the future and adapt to the changing media consumption patterns. Companies can compete in a digital world by staying ahead of these trends.

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🚨Limbaugh Tops YouGov's List of Familiar Podcasts and Shows

YouGov released a list of the most popular podcasts and radio programmes in the first three months of 2024, based on YouGov's global survey, and the results were surprising. Despite having more downloads in the United States, Joe Rogan is not the most popular podcast or radio show according to YouGov's global survey results of the most well-liked podcasts and radio shows.