Today’s email is brought to you by Empower your podcasting vision with a suite of creative solutions at your fingertips.

👋 I’m Miko and welcome back to Podwires.

Today’s issue takes 5 minutes to read.

I would like to thank everyone who has subscribed to Podwires for free or at a cost!

We are excited to announce that we have included a personality test titled "Are you ready to start creating innovative podcasts?" in our newsletter. Take the test and share it with your loved ones and friends.

In order to compensate our devoted subscribers for telling others about our podcast newsletter, we are also developing a referral programme.

Please take the survey at the end of this newsletter to share your preferences with us. We love hearing from our subscribers. If you find our newsletter helpful or have a success story to share, we would love to publish your testimonial.

Whether it's a single sentence or a lengthy narrative, your input is valuable. Sharing your testimonial also helps others understand the benefits of our newsletter. We value your involvement in our community! Join us in shaping the future of Podwires by sharing your feedback.

Thanks to our amazing readers, we can keep offering free reporting. Please consider supporting Podwires if you can! As always, contact me via email, and don't forget to sign up for this newsletter here if you haven't already. Encourage a friend to subscribe as well!

Let’s dive in on today’s newsletter.

• 🎙️Men Outpace Women in Media Usage Growth: New Report

• 🚨 Podcast Insight: Limbaugh Tops YouGov's List of Familiar Podcasts and Shows

• 🌏 Podcast Recommendation: Science Wise

• 🌋 Take a Quiz : Are you ready to start creating innovative podcasts?

• 🛠️Podcast Events & Toolbox

🎙️Men Outpace Women in Media Usage Growth: New Report

The global consumer use of media is expected to grow by 2.3% year-over-year to 57.5 hours per week, reaching its saturation point. Men consume media at a higher rate than women and are accelerating their consumption more rapidly.

The Background

The 11th annual PQ Media Global Consumer Media Usage Forecast 2024-2028 provides actionable media consumption intelligence for various markets, global regions, digital and traditional media platforms, hybrid media silos, and consumer demographics.

The Revelation:

Among m-Gen (Generation Z) consumers (born 2013 and after), media consumption grew the fastest at 10.4%, while the Greatest Generation followed closely with a 9.6% increase year-over-year, reaching an average of 86.5 hours per week.

Traditional media usage dropped by an average of 3.1% last year to 35.1 hours per week, while consumers spent 21.1 hours per week on digital media, which increased by 6.7%. Traditional media, accounting for 62.5% of overall usage last year, still holds the majority of consumers' media time around the world, even as consumers continue to shift to digital media.

Consumers worldwide spent an average of 8.2 hours per day consuming media last year, per the report, up almost an hour from the 7.3 hours registered in 2018.

Globally, mobile video consumption grew the fastest among digital media channels in 2023 at +18.5%, followed closely by mobile games, audio, books, and podcasts. In that order, these were also the four US digital media channels with the fastest rates of growth.

The Data and Sources

The study cites PQ Media's Global Consumer Media Usage Forecast 2024–2028, which indicates that media consumption is approaching its saturation point as digital device penetration nears its peak and starts to decline in various global markets, including the United States.

Why does this matter?

This demonstrates a shift in consumer behavior towards digital media, with notable growth in channels such as mobile video, games, audio, books, and podcasts. Understanding these trends can guide marketers in targeting their audience and allocating resources effectively in the evolving digital landscape.

Our Take

This data suggests that businesses should prioritize digital marketing strategies to effectively reach consumers in the future and adapt to the changing media consumption patterns. Companies can compete in a digital world by staying ahead of these trends.

💥 Attention, podcasters!

Introducing Podworks.io - the ultimate marketplace for taking your show to new heights. Experience a seamless platform that streamlines your podcast production process, empowering you to create professional-quality episodes with ease.

1. Effortless Collaboration: Connect with talented audio professionals who can elevate your podcast's production quality.

2. Comprehensive Services: From editing and sound design to marketing and monetization, find all the resources you need to thrive in one convenient place.

Join the thriving community of podcasters who trust Podworks.io to simplify their journey. Sign up today and unlock the full potential of your show!

🚨Limbaugh Tops YouGov's List of Familiar Podcasts and Shows

YouGov released a list of the most popular podcasts and radio programmes in the first three months of 2024, based on YouGov's global survey, and the results were surprising. Despite having more downloads in the United States, Joe Rogan is not the most popular podcast or radio show according to YouGov's global survey results of the most well-liked podcasts and radio shows.

The Revelation:

YouGov also ranked the percentage of people familiar with podcasters and radio shows. Limbaugh ranked first, with 85% of respondents familiar with the show even after years off the air. He was with SiriusXM's Stern, a key figure. Third, the BBC Global News podcast was recognized by 77% of global respondents. Rogan ranks fourth with 76% having heard of The Joe Rogan Experience. YouGov found 76% of respondents familiar with Premiere Radio's syndicated talker Sean Hannity, ranking No. 5.

What is YouGov Rating?

YouGov Ratings is the biggest and boldest attempt to quantify American opinion. We publish nationally representative popularity scores for thousands of things. Pew Research Centre says YouGov Ratings "consistently outperformed" other online polling companies due to our accurate and precise methodology.

Our data and sources

YouGov Ratings calculate the nationally representative popularity score for thousands of brands, products, companies, and people based on over 24 million responses and growing daily.

YouGov then linked each popularity rating in our massive database to better understand fans. We show you what fans of each entity like in terms of age, gender, and other things they like, giving you a real sense of what differentiates different groups in the population.

Why does this matter?

Understanding the demographics and preferences of different fan groups can help businesses tailor their marketing strategies to better target their desired audience. This data-driven approach can lead to more effective campaigns and ultimately increase brand loyalty and sales.

Our Take

Fan demographics can help businesses connect with their target audience more meaningfully. This data allows companies to personalise and target their marketing to fans more deeply.

👉 Get the latest news from Australia in a bite-sized report in 5 minutes. Click here to get started.

• A Date with Dateline, Black and Missing, and CBC Podcasts won the Clue Awards at the 2024 CrimeCon in Nashville last weekend. First broadcast live on the Law&Crime Network, the awards show honoured the best true crime content, including podcasting.

• The Euro season is approaching, so Football Ramble returns to explore the entertaining and often outrageous side of the beautiful game. Listeners, whether casual or diehard, can expect a hilarious season guide.

• MSNBC launched a subscription podcast channel in an election year, hoping progressives will pay for content. MSNBC Premium will provide ad-free access to the left-leaning network.

• A group of well-known BBC journalists discussed how much they like podcasts' chattier tone, but they also cautioned that it can be overdone.SUBMIT YOUR NEWSSend press releases to [email protected]. Editorially, we may rewrite headlines and descriptions.

Emilia and Rori are two renowned scientists on a mission to make the world of science more welcoming and amplify the contributions of women. Get ready to be inspired as they delve into the personal journeys of scientists who share with them the highs and lows that helped shape their careers.

Enjoy motivating discussions filled with invaluable takeaways to guide you on your personal journey. Listening will feel like confiding in your wisest auntie, who just happens to be a badass scientist. ABOUT THE HOSTS: Emilia Huerta-Sanchez is an Associate Professor of Ecology, Evolution, and Organismal Biology at Brown University. Rori Rohlfs is an Associate Professor of Data Science at the University of Oregon.

This section is updated on a regular basis. View more, feel free to add yours

• June 28-30: Empowered Podcasting Conference - Charlotte, North Carolina, USA

• August 19-22: Podcast Movement 2024 - Washington, D.C.

• September 3: Podcast Day Asia - Kuala Lumpur, Malaysia

• September 2 - 4 : Radiodays Asia 2024 - Kuala Lumpur, Malaysia

Visit podworks.io to post your upcoming events or job openings for free.

• Zachary McAuliffe writes about iOS 17: Your Favorite Podcast's Transcript Is a Few Taps Away on iPhone.

• David Hoffman wrote a compelling article about the Great Unanswered Question in Branded Podcasting

• In a blog post, Johnny Flores of Flores Podcast Productions provided us with advice on how to write proposals that are both compelling and clear in order to attract potential clients.

• In this YouTube video, Buzzsprout explains Magic Mastering. Buzzsprout Magic Mastering resembles an audio Instagram filter. It enhances audio. Your episode will sound clear, balanced, and meet industry standards for loudness and true peak.

🌟 Share Your Experience! 🌟

We are delighted to hear from our subscribers! We would be happy to publish your testimonial if you have found our newsletter to be helpful or if you have a success story to share.

👉 Post a Testimonial: https://testimonial.to/podwiresYour input matters, regardless of how long it is—a single sentence or an elaborate narrative. It also aids others in realising the advantages of our newsletter. We appreciate your participation in our community! 🙌

Welcome to the Podcaster Toolbox, a crowd-sourced resource for independent, DIY, and/or beginning home-based podcasters.

The Kangaroofern Media Lab team will review the resources submitted here and add them as soon as possible to the Podcaster Toolbox.

• 🏜️ Transistor.fm - is a powerful and simple podcasting platform. The ability to host multiple podcasts on one account makes it ideal for podcasters with multiple shows.

• 📢 Zencastr is an all-in-one podcast production suite that gives you studio quality audio and video without needing all the technical know-how.

• 🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

• 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

• 🔊 Soundstripe is a platform that offers thousands of royalty free music, sound effects, and video for your projects.

• 📼 Tubebuddy - is a complete tool for YouTube channel management and growth.

• 📹 VidIQ - is a website for learning that focuses on offering video tutorials and analytics to aid users in expanding their YouTube channels.

• 🪀 Swell AI turns podcasts or videos into transcripts, clips, show notes, articles, summaries, titles, newsletters, social posts, and more.

• 📬 SparkLoop is the fastest way to get a newsletter referral program — like TheSkimm and Morning Brew — up and running.

The complete Toolbox can be seen at https://www.podworks.io/toolbox

👀 Employing? or trying to find a new job?

Do you need to hire for your podcast? Here's where you can post a job (for free). Come hang out with us at podworks.io if you are a professional podcast producer!

More on Kangaroofern Media Lab

• That Podcast Exchange - This podcast is an insightful conversation with people at the top of their game and deconstructs them to find the tools, tactics, and tricks to help you achieve your dream goal as Podcast Manager.

• Get Evening Post Wrap - for nightly bite size news around Australia and the world.

• Podwires Daily - for providing news about audio trends and podcasts.

• Podwires Asia - for reporting on podcasting and audio trends in South East Asia

• Trailer Mixtape - The Hottest Podcast trailer to watch

• There’s a Glitch - updated tech news and scam and fraud trends

• The Freeman Chronicle Podcast - features expert interviews on current political and social issues in Australia and worldwide.

🎖️ How did you find the newsletter for today?

Now is the time to take a survey to determine what you want to read. To share how you found the Podwires daily today, click the link Above.

Are you ready to become a cutting-edge podcast producer?

The Podwires readers receive journalism free of financial and political influence.

We set our own news agenda, which is always based on facts rather than billionaire ownership or political pressure. Despite the financial challenges that our industry faces, we have decided to keep our reporting open to the public because we believe that everyone has the right to know the truth about the events that shape their world.Thanks to the support of our readers, we can continue to provide free reporting. If you can, please choose to support The Podwires