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Let’s dive in on today’s newsletter.

• 🎧Listen Notes Data Reveals Decrease in New Podcast Launches

• 🎙️The Joe Rogan Experience Tops Q1 2024 Podcast Rankings

• 🚨 Podcast Insight: Scope3 Unveils Media Reporting for Ad Emissions Measurement

• 🌏 Podcast Recommendation:

• 🌋 Take a Quiz : Are you ready to start creating innovative podcasts?

• 🛠️Podcast Events & Toolbox

A year and a half later, Listen Notes data shows that the number of new podcast launches in May decreased even further.

The Revelation:

Listen Notes, a podcast search engine, indicates that 11,057 new shows debuted last month, which is the lowest number this year at 0.338%. Since January, there has been a monthly decrease in the number of new podcast debuts. 20,356 new podcasts were released, doubling the number from May.

In 2024 so far, Listen Notes reports that 81,192 new podcasts have launched. Although the pace is slower than in previous years, the number of launches in the first five months of 2024 exceeds the total for 2015. The peak of new show debuts was in 2020 during the pandemic, with 1,020,370 new shows launching.

To understand the scope of the podcast industry, one may ask: How many podcasts are there?

Data about the podcast industry is seen through the eyes of Listen Notes, a leading podcast database and search engine. There are 198,008,263 episodes and at least 3,360,629 podcasts in existence.

In comparison, Audible has over 470,000 audiobooks, Spotify has over 70 million songs, and IMDB has over 8.3 million titles (movies, TV shows, and TV episodes).

Our Data and Sources :

Listen Notes obtains these statistics from their database, which includes almost every publicly available RSS-based podcast globally.

Why does this matter :

This is significant because it demonstrates the rapid expansion and acceptance of podcasts as a source of knowledge and entertainment. It also emphasises how crucial services like Listen Notes are to the way this massive amount of content is arranged and understood by listeners.

Our take :

As the podcast industry grows, a comprehensive database like Listen Notes is essential for navigating the vast amount of content. It emphasises the need for platforms to organise and interpret the growing podcast world.

🎙️The Joe Rogan Experience Tops Q1 2024 Podcast Rankings

Edison Research proudly presents the Top 25 UK Podcasts for Q1 2024 among 15+ weekly podcast listeners. Edison Podcast Metrics™ is the only service that evaluates podcast audience size across all categories.

The Revelation

The Joe Rogan Experience, The Diary of a CEO with Steven Bartlett, and Sh**ged Married Annoyed are the three titles that will still be in the top three from Q4 2023 to Q1 2024.

The Top Five now includes Saving Grace, the podcast by GK Barry, who transitioned from TikTok to podcasting. Barry was featured in January's Cosmopolitan following a successful February tour, further boosting the recognition of Saving Grace. The UK podcast ShxtsNGigs, currently on a U.S. tour, makes its debut in the Top Ten rankings.

After debuting in the Top 25 with their podcast in October 2023, The Chunkz & Filly Show rose to #10 in the rankings. The Fellas secure the 16th position in the podcast rankings. Fellas Studios recently launched Fellas Loaded, a pioneering paid streaming service.

The Data and Sources :

Leading podcast networks, agencies, and consultancies in the U.S. use Edison Podcast Metrics™ since 2019, which was launched in the UK in Q3 2023. Only this measure of UK podcasts' weekly reach is comprehensive.

Edison Research interviews 8,000 15-over podcast listeners about their shows each year. In addition to podcast weekly reach, the report tracks demographics, content preferences, and listening habits.

Why does this matter?

Podcast networks, agencies, and consultancies must understand podcast listener reach and preferences to make content, marketing, and audience engagement decisions. This data can help the fast-changing podcast industry grow and succeed.

Our take :

Podcast listenership metrics are essential for content creation and marketing decisions. Podcast stakeholders can use demographics, content preferences, and listening habits to tailor their offerings to audience needs and interests, driving industry growth and success.

💥 Attention, podcasters!

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1. Effortless Collaboration: Connect with talented audio professionals who can elevate your podcast's production quality.

2. Comprehensive Services: From editing and sound design to marketing and monetization, find all the resources you need to thrive in one convenient place.

Join the thriving community of podcasters who trust Podworks.io to simplify their journey. Sign up today and unlock the full potential of your show!

🚨Scope3 Unveils Media Reporting for Ad Emissions Measurement

Scope3, the collaborative sustainability platform driving the decarbonization of media and advertising, today launched Media Reporting, the first always-on reporting tool in the industry for brands and media buyers to measure ad emissions and cut waste across their digital ad campaigns.

The purpose:

Buyers can import campaign data from any digital media purchase location to see campaign emissions and performance in the Scope3 Collaborative Sustainability Platform. Buyers can then compare their advertising emissions to market benchmarks, simulate carbon and waste reduction against campaign performance, and take decarbonisation steps.

Brands can utilize Scope3-powered solutions such as Climate Shield, Green Media Products (GMP or GMP+), or Custom Carbon Algorithms from industry partners to lower their carbon footprint post-reporting.

Last year

Scope3 has conducted several dozen measurement studies and pilot tests with brands worldwide to identify campaign emissions sources and optimise emissions reduction. Media reporting simplifies and scales campaign emissions measurement based on these tests.

Our Data and Sources :

Scope3 simplifies how carbon emissions are visualized, measured, and reduced in media and advertising through open-source methods, which underpin its sustainability platform and emissions reduction solutions.

Why does this matter :

Scope3 assists brands in lowering their environmental impact by simplifying carbon emission measurement and offering data-driven solutions. This supports the environment, boosts brand reputation, and attracts eco-conscious consumers.

👉 Get the latest news from Australia in a bite-sized report in 5 minutes. Click here to get started.

• A new wave that will uplift all podcasts. Supporting the people you spend so much time with can now be done with Lenny.fm. plus to facilitate them spending more time with you.

• Wondery and Keke Palmer launched the new Keke Palmer exclusive online storefront today, featuring Keke Palmer-branded apparel and consumer products, including the “Keke Says” Collection.

• Podbean, a leading podcast hosting platform, lets creators deliver premium podcasts for Apple Podcasts subscriptions.

• If Riverside has "Videodub" and Descript has "Overdub". Descript just released version 91, which reorganises the interface to make room for exciting new features and introduces "Underdog" an AI editing assistant.

• TuneIn has partnered with Discord to offer free podcasts, music, and live audio to its millions of users, enhancing their communication experience.

• As more advertisers use dynamic AI to customise digital audio ads with time of day, weather, and location, SAG-AFTRA has approved a waiver.SUBMIT YOUR NEWSSend press releases to [email protected]. Editorially, we may rewrite headlines and descriptions.

It's All Kicking Off returns for the final 'Weekend Preview' edition of the season.

Don't be sad, though, as one thing's for sure... Ian and Chris are determined to go out with a bang.

We begin by questioning whether Mauricio Pochettino's Chelsea exit will open the door for a stint at Old Trafford, 2 years after Manchester United opted for Erik ten Hag instead.

The lads discuss the FA Cup Final and debate how Manchester United can come out on top, despite their significant underdog status.

Ian questions whether there are enough goal-scorers in the provisional England squad (you'll never guess who the third top scorer is)

AND we look ahead to the mammoth Championship Playoff Final.

Presenters: Ian Ladyman and Chris Sutton

Producer: Henry Williams

This section is updated on a regular basis. View more, feel free to add yours

• June 28-30: Empowered Podcasting Conference - Charlotte, North Carolina, USA

• June 26 : Foot In The Door - The University of Salford Student Union, University House, UK

• August 19-22: Podcast Movement 2024 - Washington, D.C.

• September 3: Podcast Day Asia - Kuala Lumpur, Malaysia

• September 2 - 4 : Radiodays Asia 2024 - Kuala Lumpur, Malaysia

Visit podworks.io to post your upcoming events or job openings for free.

• Zachary McAuliffe writes about iOS 17: Your Favorite Podcast's Transcript Is a Few Taps Away on iPhone.

• David Hoffman wrote a compelling article about the Great Unanswered Question in Branded Podcasting

• In a blog post, Johnny Flores of Flores Podcast Productions provided us with advice on how to write proposals that are both compelling and clear in order to attract potential clients.

• In this YouTube video, Buzzsprout explains Magic Mastering. Buzzsprout Magic Mastering resembles an audio Instagram filter. It enhances audio. Your episode will sound clear, balanced, and meet industry standards for loudness and true peak.

🌟 Share Your Experience! 🌟

We are delighted to hear from our subscribers! We would be happy to publish your testimonial if you have found our newsletter to be helpful or if you have a success story to share.

👉 Post a Testimonial: https://testimonial.to/podwiresYour input matters, regardless of how long it is—a single sentence or an elaborate narrative. It also aids others in realising the advantages of our newsletter. We appreciate your participation in our community! 🙌

Welcome to the Podcaster Toolbox, a crowd-sourced resource for independent, DIY, and/or beginning home-based podcasters.

The Kangaroofern Media Lab team will review the resources submitted here and add them as soon as possible to the Podcaster Toolbox.

• 🏜️ Transistor.fm - is a powerful and simple podcasting platform. The ability to host multiple podcasts on one account makes it ideal for podcasters with multiple shows.

• 📢 Zencastr is an all-in-one podcast production suite that gives you studio quality audio and video without needing all the technical know-how.

• 🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

• 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

• 🔊 Soundstripe is a platform that offers thousands of royalty free music, sound effects, and video for your projects.

• 📼 Tubebuddy - is a complete tool for YouTube channel management and growth.

• 📹 VidIQ - is a website for learning that focuses on offering video tutorials and analytics to aid users in expanding their YouTube channels.

• 🪀 Swell AI turns podcasts or videos into transcripts, clips, show notes, articles, summaries, titles, newsletters, social posts, and more.

• 📬 SparkLoop is the fastest way to get a newsletter referral program — like TheSkimm and Morning Brew — up and running.

• 🎚️ Riverside is your online studio for high-quality podcast and video recording and editing.

The complete Toolbox can be seen at https://www.podworks.io/toolbox

👀 Employing? or trying to find a new job?

Do you need to hire for your podcast? Here's where you can post a job (for free). Come hang out with us at podworks.io if you are a professional podcast producer!

More on Kangaroofern Media Lab

• That Podcast Exchange - This podcast is an insightful conversation with people at the top of their game and deconstructs them to find the tools, tactics, and tricks to help you achieve your dream goal as Podcast Manager.

• Get Evening Post Wrap - for nightly bite size news around Australia and the world.

• Podwires Daily - for providing news about audio trends and podcasts.

• Podwires Asia - for reporting on podcasting and audio trends in South East Asia

• Trailer Mixtape - The Hottest Podcast trailer to watch

• There’s a Glitch - updated tech news and scam and fraud trends

• The Freeman Chronicle Podcast - features expert interviews on current political and social issues in Australia and worldwide.

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