Magellan AI Achieves IAB Tech Lab Certification for Podcast Measurement, Strengthening Industry Standards

Magellan AI, the leader in audio intelligence, analytics, and measurement, is thrilled to announce that it has achieved certification for podcast measurement compliance from the IAB Tech Lab. This milestone reinforces Magellan AI’s dedication to providing precise, transparent, and reliable metrics to the podcast advertising industry.

The IAB Tech Lab’s certification process evaluates adherence to the Podcast Measurement Technical Guidelines 2.2, ensuring a standardized and trustworthy approach to metrics like downloads, unique listeners, and ad delivery. Following a swift two-month audit, this certification confirms that Magellan AI meets the highest standards of accuracy and consistency, enabling advertisers and publishers to make data-driven decisions with confidence.

“Securing IAB Tech Lab certification demonstrates our ongoing commitment to trust, transparency, and consistency in podcast advertising measurement,” said Jim Ballas, GM Measurement at Magellan AI. “This certification validates our mission to deliver accurate podcasting data and measurement tools that optimize ROI for advertisers and streamline operations for publishers.”

With this certification, Magellan AI strengthens its position as a trusted partner seeking best-in-class tools that now include IAB Tech Lab validated downloads. In addition to leveraging IAB Tech Lab certified metrics, Magellan AI's measurement tools give advertisers and clients comprehensive insights into audience behavior, brand lift, and campaign outcomes, including:

• Real-time ad delivery monitoring through airchecks

• Programmatic campaign and creative distribution analysis

• Detailed impression and listener metrics for advertiser attribution and podcast promotions

By aligning with IAB Tech Lab’s Technical Guidelines, Magellan AI provides the industry with a shared source of truth for podcast measurement, reducing discrepancies and fostering confidence in podcasting as a scalable medium. "Standardized, reliable data is critical for driving growth in podcast advertising," added Cameron Hendrix, CEO of Magellan AI. "We’re excited to continue pushing the entire audio industry forward alongside IAB Tech Lab and our clients: the largest publishers, advertisers, and agencies in the audio ecosystem."

To explore Magellan AI’s IAB Tech Lab-certified capabilities and learn how they can benefit your campaigns, visit www.magellan.ai/measurement.

About Magellan AI

Magellan AI is the all-in-one platform for podcast advertising intelligence, media planning, and measurement. Magellan AI has created the world's largest database of podcast advertising data, covering over 50,000 podcasts. Advertiser and agency media buyers rely on Magellan AI's podcast media planning and measurement platform to discover, connect with, and analyze the performance of podcasts, streaming audio, and YouTube. Publishers trust Magellan AI to grow ad sales with intelligence and performance measurement, drive content acquisition, and streamline ad ops. Learn more at https://www.magellan.ai.

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