Gen Z Drives Video Podcast Revolution: Veritonic Launches Advanced Audio Analysis Platform

Veritonic, the industry's complete audio research and analytics tool, revealed today improved features to evaluate and maximise the audio performance of video podcasts.

Veritonic's creative ideas enable producers, companies, and advertisers to uncover deeper understanding of how their audio content connects within the video podcast environment as platforms like YouTube become the main place for podcast consumption.

The podcasting world has undergone a transformative shift. While audio-based podcasts once ruled the space, platforms like YouTube have propelled video podcasts to the forefront, offering listeners an immersive and dynamic experience. As YouTube becomes the most popular podcast platform in the U.S., it’s clear that video podcasts are here to stay, with 84% of younger listeners—particularly Gen Z—reporting a preference for video podcasts, according to recent studies.

“The way people consume podcasts has changed fundamentally,” said Scott Simonelli, CEO and Founder of Veritonic. “It’s no longer just about audio—today’s podcast audience wants to engage with content visually as well. Our platform’s ability to analyze the audio elements of video podcasts is crucial for creators and brands looking to maximize engagement, refine content, and better connect with viewers. As video podcasts continue to dominate platforms like YouTube, the power of the audio experience cannot be overlooked.”

Veritonic’s platform offers advanced audio analytics that can be applied to video podcasts, providing a comprehensive view of how audio performance influences listener engagement and sentiment when paired with video. With measurement solutions that assess tone, emotional resonance, and content effectiveness, Veritonic’s robust insights allow podcast creators and advertisers to optimize their content for the unique dynamics of video podcast consumption.

Key Features of Veritonic’s Video Podcast Audio Analytics include:

• Cross-Platform Analysis: Gain insights into the audio performance of video podcasts across platforms & channels

• Audio-Visual Synergy: Understand how the combination of video and audio effects listener engagement, retention, and sentiment

• Second-by-Second Engagement Metrics: Second-by-second engagement measures the emotional impact of podcast audio down to each word in the script, helping creators fine-tune content to elicit the desired response from their audience

• Brand and Ad Effectiveness: Assess how audio-driven brand messages and advertisements perform in video podcast environments

As YouTube cements its position as the leading platform for podcasts, creators are adapting to the need for more visually engaging content. Whether through enhanced video production or integrating cameras into their recording setups, creators are increasingly optimizing podcasts for video-centric experiences. For advertisers, video podcasts present an exciting opportunity to reach audiences with rich, multi-sensory content—driving deeper connections between brands and listeners.

“The surge in popularity of video podcasts is reshaping the industry,” said Korri Kolesa, Chief Operating Officer at Veritonic. “With video now playing such an integral role, it’s crucial for creators and brands to understand the nuances of their audio content. Veritonic provides the tools to not only measure audio impact, but to optimize it in the context of video podcasts. This ensures that both content creators and advertisers can make data-driven decisions that enhance viewer engagement and brand awareness.”

As the landscape of podcasting continues to evolve, Veritonic’s platform empowers its users to stay ahead of the curve by providing actionable insights that optimize both audio and video content. From assessing emotional engagement to refining brand messaging, Veritonic offers the analytics that drive smarter, more effective podcast strategies. For more information about Veritonic’s advanced analytics, visit www.veritonic.com or contact [email protected].

About Veritonic

World-renowned brands, agencies, publishers, and platforms rely on Veritonic’s comprehensive audio research and analytics platform to research, test, and measure the ROI of their audio assets and campaigns pre-market, in-market, and post-campaign. The resulting insight enables clients to gain confidence in their audio investment, mitigate risk through optimization, and increase their return as they engage consumers with compelling audio experiences. For more information, visit https://www.veritonic.com.

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