Malaysia's podcast advertising market to grow to $4.26 million this 2024

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👋 Hello, I’m Breech, and welcome to this week’s edition of Podwires Asia!

Southeast Asia’s podcasting landscape continues to evolve with exciting new developments.

Kangaroofern Media Lab, through Podwires Asia, remains committed to uncovering insights and trends in podcasting across the region.

Your stories and feedback are invaluable to us. Reach out via email and sign up to our newsletter for more updates.

Let's dive into this week’s highlights. - Breech Valencia

• 🎧 PodLab On-Demand: Asia Podcast Festival

• 🔥APIC 24: Creating a Sustainable World Through Podcasting

• 🎙️Podfest Asia 2024 Recap

• 🚨 Podcast Insight : Percentage of People in the Asia Pacific Region listening to Podcasts

• 🌏 Podcast Recommendation: Asia Society Conversations

• 🛠️Podcast Events & Toolbox

🎧 📰 🎧 PodLab On-Demand: Your Podcast Resource

Photo from Spotify

Want to try out podcasting but have no idea where to start?

They don’t exactly teach this in school, right?

This is why the Asia Podcast Festival has introduced PodLab On-Demand, a resource offering workshops, masterclasses, and panel discussions available to podcasters at their convenience.

This initiative aims to provide ongoing support and education to the podcasting community in Asia.

Why This Matters: Access to quality training and industry insights is crucial for the development and success of podcasters.

PodLab On-Demand ensures that creators can continuously improve their skills and stay updated with the latest trends and technologies.

Our Take: PodLab On-Demand is an invaluable resource for both new and experienced podcasters.

It democratizes access to expert knowledge and fosters a more vibrant and innovative podcasting community in Asia.

🔥 🎙️ Podcast and Trading: Traders' Takedown

Photo from Spotify

Are you a trader or are interested in trying out the world of investing?

Good news! There’s a podcast just for you.

"Traders' Takedown" by BPI Securities Corporation offers market updates and investing tips.

BPI Trade is the trading platform of BPI Securities Corporation, a trading participant of the Philippine Stock Exchange and regulated by the Capital Markets Integrity Corporation.

Why This Matters: For both novice and seasoned investors, staying updated on market trends and receiving expert investing tips can make a significant difference.

"Traders' Takedown" provides valuable insights to help listeners navigate the complexities of trading and investing.

Our Take: This podcast is an excellent tool for those looking to enhance their trading strategies and stay informed about the latest market developments.

Check out this week’s relevant events in the Philippine equity market.

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🔥 🎧 Why "Disrupted Asia" is a Game-Changer in Podcast News 🌏

The FES Asia podcast, "Disrupted Asia - Between Crisis, Rise and Resilience!" is now live! This podcast features Asia's and Europe’s leading experts who tackle some of the most pressing questions of our time.

This includes the changing geopolitical environment, digitalization in Asian and global cyberspace, the future of work, and social justice.

Why This Matters: This podcast offers listeners an in-depth understanding of existing and emerging economic, political, and strategic trends throughout the Asia-Pacific region.

Particularly, in the context of the COVID-19 pandemic and beyond.

Our Take: "Disrupted Asia" is a must-listen for anyone interested in the intersection of Asian and global issues.

It promises to be a vital resource for staying informed about the rapid changes and challenges facing the region.

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Join the thriving community of podcasters who trust Podworks.io to simplify their journey. Sign up today and unlock the full potential of your show!

Malaysia's Podcast Advertising: Growing Market and Listener Base

Malaysia's podcast advertising market is growing quickly. For this year, 2024, it's expected to make about US$4.26 million, and it will likely keep growing by around 7.49% every year until 2027, reaching US$5.29 million.

More people in Malaysia are listening to podcasts too. There should be about 2.5 million listeners by 2027. This growth is because people want to hear content made just for them, and more people are using smartphones.

Why it matters: The growth of Malaysia's podcast advertising market shows a shift in how people consume content and engage with brands.

It reflects a rising demand for personalized and localized content, indicating a shift towards more targeted advertising strategies.

Our take: The rapid growth of Malaysia's podcast advertising market is a testament to the power of digital media and the importance of catering to specific audience interests.

It's a promising sign for content creators and advertisers looking to connect with audiences in more meaningful and engaging ways.👉 Get the latest news from Australia in a bite-sized report in 5 minutes. Click here to get started.

• Today, podcast industry intelligence engine Podchaser reported that advertisers can reach highly engaged senior executives through 91% brand-safe podcast content. Podchaser also found the best content and advertising categories for contextually relevant brand storytelling by exploring senior executive podcasts like Prof G, Pivot, This Week in Startups, Homing In, and Fore Play.

• The top podcast hosting platform, Podbean, is pleased to present its newest feature: the ability to convert YouTube videos into podcasts. With the help of this ground-breaking invention, users can quickly turn their YouTube videos into immersive podcasts. This gives content creators previously unheard-of chances to reach a wider audience and open up new revenue streams for their work.

• Edison Research is pleased to reveal this week the Top 50 US podcasts among weekly listeners (13+) for the first quarter of 2024. The only podcast measurement service available in the United States that calculates the relative audience sizes of all podcast networks and podcasts—including those that have chosen not to participate in other industry rankers—is Edison Podcast MetricsTM.

Are you a true crime greek? If you’re one of those people who relax by watching true crime films, no judgement here! I think you’ll love this podcast recommendation.

Lagim Podcast brings you chilling stories of crimes from the Philippines. "Lagim," a Filipino word meaning dread or terror, perfectly captures the essence of this podcast.

Hosted by Filipino-German Christine Abrigana, Lagim dives deep into both infamous and lesser-known cases that have undoubtedly instilled fear and dread among Filipinos.

Every two weeks, Christine offers a meticulous examination of these true crime stories, providing listeners with a unique Filipino perspective on the true crime geToday, podcast industry intelligence engine Podchaser reported that advertisers can reach highly engaged senior executives through 91% brand-safe podcast content. Podchaser also found the best content and advertising categories for contextually relevant brand storytelling by exploring senior executive podcasts like Prof G, Pivot, This Week in Startups, Homing In, and Fore Play.nre. If you're looking for a true crime fix with a Filipino twist, Lagim is the podcast for you. Don’t forget to follow, subscribe, and listen to Lagim.

This section is updated on a regular basis. View more, feel free to add yours

• Managing Productions to Managing People: A How to Guide for Producers and Editors. Are you a mid to senior level producer or editor who’s been asked to manage people but not given any management training? Are you working with a host who… has their moments? Are you navigating complicated team dynamics when what you want to be doing is making the work? 📅 Class dates: May 28, 29 and 30th | 2-4pm PT / 5-7pm ET 🚀 Sound Path🎫 Paid📍 Online

• Radiodays Asia . Join the Asia-Pacific's international gathering. Sharing experiences and learning about international media trends, new technology, content development, and business opportunities is its goal.📍 5, Jalan Conlay, Kuala Lumpur, 50450 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia🎫 PAID📅 Monday, September 2-4, 2024

This section is updated on a regular basis. View more, feel free to add yours

Send press releases to [email protected] Editorially, we may rewrite headlines and descriptions. Visit podworks.io to post your upcoming events or job openings for free.

Welcome to the Podcaster Toolbox, a crowd-sourced resource for independent, DIY, and/or beginning home-based podcasters.

The Kangaroofern Media Lab team will review the resources submitted here and add them as soon as possible to the Podcaster Toolbox.

• 🏜️ Transistor.fm - is a powerful and simple podcasting platform. The ability to host multiple podcasts on one account makes it ideal for podcasters with multiple shows.

• 🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

• 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

• 🚗 Niceboard - modern job board software, helps communities and organisations create and manage job boards.

• 📼 Tubebuddy - is a complete tool for YouTube channel management and growth.

• 📹 VidIQ - is a website for learning that focuses on offering video tutorials and analytics to aid users in expanding their YouTube channels.

The complete Toolbox can be seen at https://www.podworks.io/toolbox

Podwires is here because of our incredible partners' unwavering support.

👀 Employing? or trying to find a new job?

Do you need to hire for your podcast? Here's where you can post a job (for free). Come hang out with us at podworks.io if you are a professional podcast producer!

More on Kangaroofern Media Lab

• That Podcast Exchange - This podcast is an insightful conversation with people at the top of their game and deconstructs them to find the tools, tactics, and tricks to help you achieve your dream goal as Podcast Manager.

• Get Evening Post Wrap - for nightly bite size news around Australia and the world.

• Podwires Daily - for providing news about audio trends and podcasts.

• Podwires Asia - for reporting on podcasting and audio trends in South East Asia

• Trailer Mixtape - The Hottest Podcast trailer to watch

• Pin To Top - for Entrepreneurs and Experts who would like to get help doing Facebook Marketing and gain excellent business ideas.

• There’s a Glitch - updated tech news and scam and fraud trends

• The Freeman Chronicle Podcast - features expert interviews on current political and social issues in Australia and worldwide.

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