🚀Marketers should get personal with podcast listeners, according to a survey.

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Gen Z, the app's primary user base, has been very supportive of TikTok as it battles for its survival in the United States.

As podcast producers, how concerned are we about it, and what are your thoughts? Is Tiktok a component of your audience-growth tactics for your podcast client? I would love to hear your comments below.

Contact me via email, and don't forget to sign up for this newsletter here if you haven't already. Encourage a friend to subscribe as well!

• Spotify has been making progress towards its goal of becoming a major player in the market for audiobooks. Its à la carte model didn't really take off when it first came out, but the fact that premium subscribers can listen to 15 hours of audiobooks has brought new listeners into the space. The service will be available in three more English-speaking countries on April 9: New Zealand, Canada, and Ireland.

• Axios has learned that the New York Times plans to let users read most of its articles as narrations read by a computer voice.

• The Podcast Show, the biggest international festival for the business of podcasting, is returning to London on 22nd and 23rd May 2024 at the Business Design Centre, Islington, to celebrate and give a platform to the podcasting industry the world over.

• Digital advertisers have new opportunities thanks to ad targeting, but is it creepy? A Million Ads, an ad tech company, surveyed Americans and found an opening for podcasters and digital audio publishers to keep personalising.

The 28th Annual Webby Awards, which celebrate online excellence and honour significant creators and brands igniting dialogues at the nexus of technology and culture, have announced their nominees today, according to the International Academy of Digital Arts & Sciences (IADAS). Organisations like the ACLU, Apple, Audible, DataGPT, DICE, Electronic Arts, ESPN, GLAAD, Google, TheGrio, GUCCI, Hulu, Human Rights Watch, LinkedIn, Marvel, Mattel, Meta, NASA, Paramount, Rebel Girls, Reddit, RunwayML, Slack, Spotify, Threads, Vote.org, and Warner Bros.

Discovery are among the nominees this year. Notable individuals include Adam Driver, Coco Gauff, Doja Cat, Dr. Dre & Snoop Dogg, Governor Gretchen Witmer, Jason and Travis Kelce, Kelly Clarkson, Laverne Cox, Madison Tevlin, Megan Thee Stallion, Michelle Obama, Olivia Rodrigo, Paris Hilton, Ryan Gosling, Saltburn, Shannon Sharpe, Sydney Sweeney, Shaun White, Steven He, Taylor Swift, Timothee Chalamet, Trixie Mattel, Victoria Monét, and more.

All Nominees are eligible to win the Internet industry’s two most prestigious awards: The Webby Award, selected by the Academy, and The Webby People’s Voice Award, voted on by the online community. Voting for The Webby People’s Voice Awards is open now at http://vote.webbyawards.com through April 18, 2024 at 11:59pm PDT.  [ Continue Reading]

💥 Audiences for podcasts reach all-time highs

The Infinite Dial 2024, which is backed by Audacy, Cumulus Media, and SiriusXM Media, shows that the number of people listening to podcasts in the U.S. will grow, with more people listening to podcasts every month and every week. Last week, Edison Research released its annual report live at Podcast Movement Evolutions. You can read the whole thing here. Last year, 64% of people aged 12 and up in the U.S. had ever listened to a podcast. This year, that number rises to 67%, and the number of people who listen to podcasts every month also rises, from 42% in 2023 to 47% in 2024. 34% of people aged 12 and up in the U.S. say they have listened to a podcast in the last week. This is up from 31% in 2023. Every week, about 98 million people listen to podcasts. To put it another way, the number of people who listen to podcasts every week in the U.S. is now just below 100 million. Some people in the business world are still upset about the change to the iPhone's operating system, which caused fewer people to download apps. Even though it's hard to make sense of drops in numbers that big, let's be clear: fewer downloads doesn't always mean fewer listens. Actually, this year's Infinite Dial had all the strong proof we needed to show that podcast listening is on the rise. [ Continue Reading ]

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💥 TikTok's Ban Threatens Brands And Their Gen Z Voters: Ad Age-Harris Poll

As TikTok fights for its life in the U.S., it has a lot of support from Gen Z, the app's main users. They really care about the platform, as shown by our new poll with Ad Age.

• CONTEXT : The U.S. House of Representatives passed a bill earlier this month that says TikTok must sell its shares in the Chinese company ByteDance or face being banned in the U.S.

• The Harvard CAPS-Harris Poll from March found that only voters aged 18 to 24 were against a bill that could ban TikTok in the U.S. (57% were against, 34% were for).

• That's a lot of voters, present and future: More Gen Z users (64%) say they use TikTok every day than any other age group (33% of Millennials, 24% of Gen X, and 5% of Boomers).

• A ban would hurt businesses that want to reach young people: 75% of Gen Z think that brands would suffer if they couldn't use TikTok, compared to 51% of Gen Pop. Also, 76% of Gen Z thinks that TikTok ads are a good way for brands to reach people, and 40% of them have already shopped on TikTok.

The results of the two polls show how different generations feel about TikTok and show why brands have relied on the app to reach young people. Brands are using TikTok more and more to get marketing ideas and reach people they can't reach through other channels. The polls also show that TikTok is in danger because people's support for the app isn't stable "(Ad Age).

ARTS EDUCATORS SAVE THE WORLD is a weekly podcast that brings successful artists together in conversation with their mentors. Season One guests included Lin-Manuel Miranda, Robert Lopez, Josh Radnor, Annaleigh Ashford, and more. Listen to be inspired by how these educators and mentors changed the lives of the artists... that change ours.

• Podfest Asia - Podfest Asia is an extension of Podfest Expo, one of world's largest in-person podcasting events expanding to Asia!📅 Wednesday, May 8 · 9am - 9pm PST🚀 Podfest🎫 Paid Ticket📍 KMC | One Ayala - Coworking and Virtual Office Space - Makati, Ayala Avenue, Makati, Metro . Manila, Philippines

• YouTube Podcasting 101 . Join the YouTube Podcasts team and learn how to get started with podcasting on YouTube! In this free virtual session, we’ll share best practices that can help you launch and grow your show on YouTube and answer your questions during a live Q&A.📅 April 27, 2024 4:30 AM -5:30 AM GMT+9:30🚀 Youtube🎫 Free📍 Virtual Online Starts April 27 4.30am ACST

• TPA Presents: Video in Podcasting: Should you do it? If so, how? - Arielle Nissenblatt (Descript) takes us through a lively, interactive 60-minute session unpacking the challenges and rewards of video in relation to podcasting. She’ll take your questions and provide insights into what it all means and her obsession with Beluga Whales.📅 April 30 | 12pm ET / 9am PT🚀 The Podcast Academy🎫 Free📍 Online

This section is updated on a regular basis. View more, feel free to add yours

Send press releases to [email protected]. Editorially, we may rewrite headlines and descriptions. Visit podworks.io to post your upcoming events or job openings for free.

• Jordan, Kevin, and Buzzsprout co-founder Tom Rossi discuss how a TikTok ban could affect podcasters and their growth in this Buzzcast episode. They also discuss Spotify's podcast follower numbers and how major podcasts are relying on listeners!

• Jay Nachlis wrote an article his Three Takeaways from Podcast Movement Evolutions that recently held in Los Angeles.

• Article written by Podbean The article "American Advertisers and Podcasters Can't Forget About Europe" is quite insightful. 

Welcome to the Podcaster Toolbox, a crowd-sourced resource for independent, DIY, and/or beginning home-based podcasters.

The Kangaroofern Media Lab team will review the resources submitted here and add them as soon as possible to the Podcaster Toolbox.

• 🏜️ Transistor.fm - is a powerful and simple podcasting platform. The ability to host multiple podcasts on one account makes it ideal for podcasters with multiple shows.

• 🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

• 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

• 🚗 Niceboard - modern job board software, helps communities and organisations create and manage job boards.

• 📼 Tubebuddy - is a complete tool for YouTube channel management and growth.

• 📹 VidIQ - is a website for learning that focuses on offering video tutorials and analytics to aid users in expanding their YouTube channels.

The complete Toolbox can be seen at https://www.podworks.io/toolbox

👀 Employing? or trying to find a new job?

Do you need to hire for your podcast? Here's where you can post a job (for free). Come hang out with us at podworks.io if you are a professional podcast producer!

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