• PodWires
  • Posts
  • Nearly Half of Kids Tune Into Podcasts Weekly, UTA Study Reveals

Nearly Half of Kids Tune Into Podcasts Weekly, UTA Study Reveals

October 28, 2023

The preferences of children are shifting as a result of the rapidly shifting landscape of media, and the rise of podcasts has become a significant phenomenon in recent years.

A recent study that was carried out by the University of Texas at Arlington (UTA) sheds light on this fascinating trend by revealing that nearly half of all children listen to podcasts on a weekly basis. This study was published to shed light on this intriguing trend.

Happy Podcasting!!

QUOTE OF THE WEEK

With over 115% growth in U.S. ad revenues between 2020 and 2022, podcasting is still one of the fastest-growing digital media channels. In the U.S. Podcast Advertising Revenue Study 2023: Drivers, Strategies, and Tactics for Growth report, IAB and PwC conducted an extensive quantitative survey of the top podcast publishers and a series of interviews with industry insiders to understand the drivers, strategies, and tactics that are driving the market and determine where it's heading.

The findings showed that while podcasting is clearly showing growth and adopting strategies from other digital channels, there are still areas of opportunity that need to be addressed if the channel is to continue growing.

Gen Z was our fastest-growing cohort in terms of music and podcast listening in the first half of 2023, with over 560 billion songs and more than 3 billion podcast episodes listened to.

They were also twice as likely to respond, "a song, album, or podcast that I love and listen to repeatedly," as opposed to some of the biggest events that dominated news or social media headlines, when asked to name the biggest cultural event of the previous year.

Over 551 million people use Spotify to listen to music for their daily lives. Their interest in the creators who are advancing culture is reflected in their engagement with our collection of over 100 million songs, 5 million podcasts (including 100,000+ video podcasts), and 350,000 audiobooks.

Because of this, the day following the film's premiere, global streams of Spotify's Barbie Official Playlist increased by 1,560%. In addition to creating podcast communities (we hear you, Wrighty's House listeners), fan clubs around playlists and charts (from K-Pop stans to Brazilian funk fans), and devoted superfan groups for creators (#DaddyGang), Spotify users spend an average of over 2.4 hours per day with the service.

Send press releases and events to [email protected] Other ways to contact us. Editorially, we may rewrite headlines and descriptions.

Wondery and Audible released all episodes of their new limited audio series Class of ‘88, available on Amazon Music and Audible. The podcast is hosted by Academy Award-winning actor and hip-hop icon Will Smith, and produced by Wondery, a podcast studio and network, and Audible, the leading creator and provider of premium audio storytelling. Take a look at a clip featuring Chuck D from one of the show’s episodes HERE.

The original podcast collaboration takes a celebratory look back at the year that defined the global cultural phenomenon of hip-hop. Listeners become immersed in this landmark year for music through in-depth, hilarious, and emotional interviews with the artists that helped define the genre, including Queen Latifah, Salt-N-Pepa, Darryl ‘DMC’ McDaniels, Rakim, Fab 5 Freddy, DJ Jazzy Jeff, Chuck D, J.J. Fad, and DJ Red Alert. All eight episodes of Class of ‘88 release are available today, Thursday, October 26, exclusively on Amazon Music and Audible. Prime members can listen ad-free on Amazon Music.

Through the unique perspective and personal experiences of Will Smith, Class of ’88 reveals the milestone moments, albums, and artists that inspired a sonic evolution and secured 1988 as hip-hop’s most important year. 

Class of ‘88 is produced by Wondery, Audible, Westbrook, and Awfully Nice.

Passively Generating a 560% Return in 10 Years

Which investment would have given you a return of 560%+ over 10 years between 2011-2021?

The answer: The Invesco QQQ Trust ETF — a passive exchange traded fund (ETF) with a big weight towards technology companies.

Why? Technology is taking over and as an investor, it’s better to be on the right side of history. An investment in QQQ gives investors exposure to this growth diversified in over 100 non-financial companies.

But what else? Discover more trends by signing up to The Average Joe, a free 3x-weekly newsletter covering the latest market trends and stocks.

Become a better investor by reading their 5-minute, jargon-free stock market newsletter — covering only the relevant financial news for everyday investors.

Subscribe to the free newsletter and join 19,000+ investors discovering the latest market trends.

want to be featured on our job board ?

Here are our current featured roles. Check the job board for more jobs and some freelance gigs.

  •  On AIR Brand is looking for a VA/Project Manager. This is an opportunity for you if you are highly organized, meet deadlines, have an instinct and talent for creative/design.

  • An American Conversation Podcast is hiring a Student Audio Editor Intern . Must have Editing experience,work to the required editing process and format.

  • The Dani Austin Brand is looking for a podcast producer to plan, produce, edit, and distribute audio/video content for the De-Influenced Podcast.

  • PodcastGuests(dot)com is looking for a  smart and fast matchmaker between podcasts and guest experts. Currently about 4-8 hours per week. Someone who can quickly find good potential experts from our expert directory to suggest to podcasts in our database.

Please mention Podworks.io or Podwires in your application.

To get more podcast jobs , subscribe to Podworks IO Click here

Send press releases and events to [email protected] Other ways to contact us. Editorially, we may rewrite headlines and descriptions.

THIS WEEK'QUESTIONS

How would you explain your podcast to someone who doesn't listen to them?

Jaime’s answer to Tell us you have a podcast without actually mentioning it to us: “Listening to voices and stories that will provoke thought and hold your attention without the use of a screen.”

picture ofthe week
OUR SUPPORTERS
tubebudy

Please contact us by sending a direct message (DM) to @realmikosantos and @podworks_io on Twitter if you have anything interesting to share because we love to hear them at [email protected]

How did you like today's newsletter?

Feedback helps us improve!

Login or Subscribe to participate in polls.

🎁 Don’t just stare, Share the Podwires

There is actually no simpler or more effective way to assist. Podwires should be shared with others. If you enjoyed it, or even if you didn't but believe someone you despise might, SHARE IT

A newsletter for independent podcast producers, Podwires also hosts the largest candidate and job board for podcasts in the world.​​​​​

🔏Better yet, Subscribe!

Ok, I admit it. The one thing you can do that is superior to sharing is to take the risk of signing up for a paid subscription. Podwires requires a lot of work, which I love and want to do more of. If you'd like to contribute financially, please subscribe now.

Or, if you haven't already, sign up for free. Or, sign up lots of your friends! Many thanks .

📢 Interested in sponsoring Podwires?

Reply

or to participate.