🎙️Neil Young Is Back on Spotify Following Joe Rogan's Boycott

• Neil Young revealed on Tuesday that his music will once again be available on Spotify. Early in 2022, Spotify removed Young's music from its catalog after the musician wrote an open letter addressing vaccine misinformation on Joe Rogan's podcast, The Joe Rogan Experience. The letter was later taken down.

• Triton Digital has released the February Australian Podcast Ranker. ARN's iHeartPodcast Network Australia is the top publisher in terms of monthly listeners, while LiSTNR is ranked #1 for sales representation.

• A former Colorado Public Radio (CPR) podcast host alleges that management mocked his mental health issues before firing him.

• Penske and Evergreen Podcasts sponsor Pit Pass Indy for another thrilling race season, giving INDYCAR fans more behind-the-scenes action.

• Reese Witherspoon stars in “Morning Show” and now fronts a podcast-based morning show. Witherspoon's Hello Sunshine production company and iHeartPodcasts are launching The Bright Side, a daily podcast.

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IAB Australia helps marketers set the scene for continuous improvement through experimentation

The IAB Australia Ad Effectiveness Council has released the fifth module of its Marketing Measurement Innovation Series, ‘Ad Effectiveness Through Continuous Experiments’.  The module seeks to increase understanding across the industry on how controlled experiments allow marketers to adopt best-practice scientific methods, adding confidence and precision to marketing investment decisions. Controlled experiments represent the most effective way to validate existing marketing activities and assess incrementality.

Natalie Stanbury, IAB Australia Director of Research commented “Controlled experiments have always been an incredibly robust and rigorous way of assessing the impact of advertising and marketing investment. This paper provides the media and marketing industry with information on the types of experiments, as well as advice on running experiments and their important role in a digital advertising ecosystem with reduced data signals.” 

 The five modules, which highlight real case studies and demonstrates practical examples of how the industry is moving marketing measurement beyond the cookie, include:

 ‘Mapping the Future of Marketing Measurement’ provides an overview of the proposed reforms to Australian privacy legislation impacting ad effectiveness measurement along with a recap on the technology changes resulting in the degradation of signals required for some ad effectiveness measurement techniques.

1. ‘First-party Data Unlocking Measurement Capabilities’ is focused on how first-party data is unlocking measurement capabilities and includes information on using data collaboration platforms for measurement and guidance for quality data inputs for specific measurement techniques.

2. ‘Advances in AI and Machine Learning Powering Marketing Measurement’ outlines how these technologies and tools are currently used and how they may evolve into the future to support greater efficiencies and effectiveness of digital advertising along with faster and more granular measurement insights.

3. ‘Evolutions in Market Mix Modelling’ outlines what is driving the increased usage of Market Mix Modelling and how the technique is evolving with advances in computing power and machine learning that can provide faster and more granular insights on advertising performance.

4. Ad Effectiveness Through Continuous Experiments’ is the fifth and final white paper in the series and outlines how controlled experiments represent the most effective way to validate existing marketing activities and fill gaps in knowledge and how applying experiments should be approached as an ongoing process that can be continuously improved upon and extended across measurement activities.

 The IAB Ad Effectiveness Council undertakes various activities to provide guidance to the industry on the best methods to assess the impact of marketing activities along with insight and inspiration to help marketers optimise their digital advertising investment.

 The Council includes representatives from media owners, data agencies, media agencies, research companies, tech vendors and advertisers. The Council is chaired by Yasmin Sanders of SambaTV with members drawn from Azerion, Bench, Brand Metrics, Carsales, Cint, Dentsu, Digital Remedy, Double Verify, Experian, Flashtalking, Google, Hatched Media, IAS, Insighten, Kantar, Lifesight, Meta, Milton Data, Mutinex, News Corp, Nielsen, Nine Entertainment, On Device Research, Paramount, PHD, Pinterst, Playground xyz, Publicis, REA Group, Ryvalmedia, SevenWest Media, TikTok, TotallyAwesomeTV, Tripadvisor, Yahoo and IAB Australia.

Audacy Offers Impressive Performance Update After Approval of Restructuring Plan

With a strong start to 2024, Audacy, Inc. (the "Company" or "Audacy") is happy to report that key financial metrics and performance indicators have seen a significant sequential acceleration. The purpose of the Company's update is to give further insight into its progress since, on February 20, the court approved its pre-packaged, consensual Plan of Reorganization, which it had submitted six weeks earlier. The company intends to file its 2023 10-K later this month and is currently awaiting FCC approval to finish its restructuring.

“Audacy is off to a strong start in 2024, driving accelerated financial and operating performance, including solid early growth in revenues, key digital metrics, and audience and revenue shares,” said David Field, Chairman, President and Chief Executive Officer, Audacy. “We look forward to a bright future, capitalizing on our best-in-class balance sheet and our scaled leadership position in the dynamic audio market, distinguished by our exclusive premium content and top positions across the country’s largest markets.”  

Strong Early 2024 Sequential Revenue Acceleration

• Revenue growth of 1% in January, led by a 1% increase in Radio revenues and a 7% increase in Digital revenues.

• Strong growth in January Radio and total revenue market share.

• First quarter revenues are pacing up 1%, representing strong sequential core same-station revenue acceleration of approximately 6% over Q4. 

• Q2 revenues are pacing up mid-single digits.[ Continues reading]

• Megan Bradshaw is now the Head of Podcasts for Europe, Australia, and New Zealand at Amazon Music, while Ana Karina Quiroz is the Head of Podcasts for North America, LATAM, and Spain.

• Shea Simpson, who first began his career at Amazon more than a decade ago, is returning to take on the new role of Head of Podcast Business for Amazon Music.

• Futuro names Marlon Bishop and Peniley Ramírez as co-CEOs after establishing a solid financial foundation.

• Judy Lakin has been named General Sales Manager for Audacy's Houston operations. Lakin joins Audacy after more than three decades in broadcast leadership, having served as President of Houston's Vista14 Advertising Agency.

Unveiling the Power of Audio in the Connected Car by Reggie Shah

Today’s modern fleet of connected cars is advancing with intelligence, safety, and interactivity at its core. Equipped with smart dashboards, and the integration of cutting-edge AI technology, the vehicle’s cabin has transformed into an immersive and interactive experience.

Audacy’s research has been the roadmap for the industry, revealing the hottest trends in automotive tech and how users are steering their experiences. Through four waves of surveys spanning from 2021 to 2023, we’ve examined the connected car experience, seeking to understand what truly revs up drivers’ engines. And the resounding answer? Audio is the driving force behind an unforgettable journey. [ SOURCE]

Launching on Wednesday 20th March, former BAFTA-winning Made In Chelsea star, Stevie Johnson and 'Voice of Gen Z' Jake Crabb, return for series two of their social-savvy podcast, Status Update.In a landscape where influencers and creators reign supreme, Status Update offers insider access into the rapidly evolving digital realm. Every fortnight, Johnson

 We'd like to recommend a good podcast to our readers. Just click here.  

This section is updated regularly. View more, feel free to add yours.

Here are our current featured roles. Check the job board for more jobs and some freelance gigs.

• Bumper is looking for a Podcast Growth Specialist to Help provide consulting services to a wide range of clients, including large-scale, internationally recognized podcast networks, Fortune 500 companies, and influential non-for-profit organizations

• Global Situation Room, inc looking to hire a multi-platform Podcast Producer and Editor for three high-profile podcasts.

• Audacity is hiring a Part-time Sports Podcast Producer. Candidates should possess good and basic Audio board operation skills, digital editing abilities AND be able to multi-task in a fast-paced environment

SUBMIT A JOB POST FOR FREE

Please mention Podworks.io or Podwires in your application.

Do you need to hire for your podcast? Here's where you can post a job (for free). Come hang out with us at podworks.io if you are a professional podcast producer!

This section is updated regularly. View more, feel free to add yours.

• Join us for our AI & Creator Tools Summit to stay ahead of the game with various AI tools!

• The Podcast Show London is back, and from May 24–25, it will unite thousands of podcast enthusiasts from around the world under one roof at the Business Design Centre in Islington.

• The 2024 International Women's Podcast Awards will return on Wednesday, June 19. Podcasters, audio professionals, and podcast enthusiasts will gather at the IET London: Savoy Place for this 4th annual event to celebrate women in podcasting. A global livestream will be available.

• IIJ Insurance for Freelancers Webinar Join our webinar on protecting yourself as a freelance journalist.

• Independent & Self Employed Podcasters & Audio Makers Meetup @ Podcast Evolutions on March 28,2024

• The Sound Walk September (SWS) Awards celebrate the skills of those composing audio, listening, and sound walks. Winners get awarded with cash prizes of up to 1000 euros.This section is updated regularly. View more, feel free to add yours.

Articles and videos from around the podcast community that you might find interesting, as well as some people to check out, are included in this section.

👉  Meaghan Yuen writes How marketers are navigating the boom of AI-powered social media ad tools.

  👉  Daug Fraser gave us a technique for producing Ideas in five simple steps

👉 An interesting piece from Kia Abrera called 5 Ways to Master This 6-Figure Skill

Welcome to the Podcaster Toolbox, a crowd-sourced resource for independent, DIY, and/or beginning home-based podcasters.

The Kangaroofern Media Lab team will review the resources submitted here and add them as soon as possible to the Podcaster Toolbox.

• 🏜️ Transistor.fm - is a powerful and simple podcasting platform. The ability to host multiple podcasts on one account makes it ideal for podcasters with multiple shows.

• 🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

• 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

• 🚗 Niceboard - modern job board software, helps communities and organisations create and manage job boards.

• 📼 Tubebuddy - is a complete tool for YouTube channel management and growth.

• 📹 VidIQ - is a website for learning that focuses on offering video tutorials and analytics to aid users in expanding their YouTube channels.

ADD RESOURCE HERE

The complete Toolbox can be seen at https://www.podworks.io/toolbox

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