Happy Tuesday. This is Miko. I'm your temporary guide for this week's edition while Miguel is gone for a week. I appreciate your patience. The Podcast Movement in Washington, D.C., 2024 is only six days away!

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Let’s dive in on today’s newsletter.

🎙️TODAY’S BRIEF

• 🔥New Collaboration: Headliner and Canva Unite for Podcaster Success

• 🚨 Podcast Insight: Audacy, Inc. Achieves Remarkable Financial Growth in Q2 2024

• 🎧 New Findings on Advertising Attention: Audio Formats vs. Video

• 🌏 Podcast Elsewhere: Introducing the Bumper Dashboard: A New Tool for Podcasters

📈 MARKETS

As of 900 AM ET( Monday ) . Data is provided by Yahoo Market

Headliner
🔥Headliner and Canva Team Up to Elevate Podcast Promotion Efforts

Podwires Overview : Headliner announced a deal with Canva that allows podcasters to generate branded videos for the promotion and growth of shows. Integrating design power into the simple platform of Headliner, much to the backing, is Canva.

The Challenge :

• Podcasters, and especially audio-first shows, use social media and YouTube to promote their podcasts.

• Engaging content is needed to engage audiences and represent shows in the most branded possible way.

• Headliner, designed to help podcasters grow their shows, offers easy design features for creating audiograms and videos.

• The goal is to create content that will engage audiences and uniquely represent your shows while accommodating the wide varieties of needs that each show may have.

The Solution :

An integration with Canva's Connect API now empowers podcasters to run a simple workflow for Canva's design Tookit in keeping with that. The tool kit also gives the power to create visually stunning graphics and videos which will help podcasters engage their audience and build a close relationship. Canva is dedicated to providing all of the design tools creatives need to jump-start projects and share their stories.

Why does it Matters : Canva's design toolkit is, therefore, the perfect bundle of inclusions that a podcaster can use to make engaging, shareable graphics and videos to capture and retain their target audience. The integration between Canva and Headliner smoothes the process of design for creators and gets them producing great content easily to stand out within the competitive landscape.

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🚨PODCAST INSIGHT 
Audacy, Inc. Achieves Remarkable Financial Growth in Q2 2024

Podwires Overview : Audacy, Inc. announced strong financial results in Q2 2024, with Adjusted EBITDA up 116% and 128% in Q1 2024. This increase was powered by increases in revenue share, growth in low-teen digital advertising, expansion in high network radio, and, lastly, careful expense management. Audacy performance has been powered by strategic investments made in enhancing streaming and podcasting platforms, improvement in digital monetization, and furtherziejering of skills in programmatic areas.

The Revelations :

• Net revenues for the quarter were $301.6 million, up 1% from $298.5 million in Q2 2023.

• On a segment basis, total radio revenues decreased 3%, while digital revenues were up 12%.

• Operating loss for the quarter was $3.0 million, versus an operating loss of $135.3 million in Q2 2023.

• Adjusted EBITDA for the quarter rose to $31.1 million from $14.4 million in the second quarter of 2023, 116% higher.

• Adjusted EBITDA for the first half of 2024 increased to $40.7 million from $17.9 million in the first half of 2023, an increase of 128%.

Audacy's total revenue market share was up approximately 60 basis points during the second quarter as its radio market share jumped by about 40 basis points. During the first half of 2024, Audacy's total revenue market share and its radio market share both rose by approximately 50 basis points.

Why does it matters:

These large increases in adjusted EBITDA and market share are underpinned by Audacy's good financial performance and growing presence in the industry. Continued growth and gains in market share support that the company efficiently captures audience attention and captures revenues.

🎧 NEED TO KNOW

• Bumper's co-founder Jonas Woost recently unveiled the Bumper Dashoboard, a size tool that aggregates records from more than one resources to let podcasters see their show's actual performance. They'll be showcasing it on the Podcast Movement the following week.

• After nearly 60 years of connecting and informing New Yorkers, WCBS 880 will end its all-news run this month.

• ScreenRant has announced the launch of 'The Rings of Power Podcast', a new audio venture aimed at addressing the skepticism surrounding Amazon's Lord of The Rings: The Rings of Power adaptation. The podcast aims to address the lack of thorough, thoughtful, and nuanced discussions surrounding the series, which has been dominated by high stakes and incendiary reactions.

Westwoodone
🎧 The Impact of Media Type on Advertising Attention Levels

Podwires Overview : Adelaide, an attentiveness measurement firm, has found that there is a significant difference in advertising attention across media platforms.

The Revelations :

Attention is defined by the Advertising Research Foundation as the degree by which persons exposed to the advertising are focused on it. Adelaide's attention unit—or AU—score helps compare advertising attention across media, which shows that the same degree of ad attention on AM/FM radio would require twice the spending on display digital ads compared to TikTok, Snapchat, LinkedIn, and Reddit.

• Adelaide: $1,000 worth of AM/FM radio ads takes $2,635 in Facebook advertising to achieve this level of attention. In Attention, audio platforms are very close to television platforms.

• A series of recent studies explodes this myth that ads with "sight, sound, and motion" are by definition superior to audio ads.

• Recent Lumen research reveals that audio ads deliver more attentive listening and brand recall than video, and Audio, according to Lumen, is also the most cost-efficient media on an "attention CPM" basis.

• Attention has grown more important to marketers and agencies: 78% of persons surveyed believe that attentiveness was a core metric in measuring the effectiveness of media investment.

• Traditional media ads are more engaging than digital ads: AM/FM radio, print, and podcast ads have the lowest ad skip rates. Digital ads are skipped most by consumers.

• Audio platforms meet distinct need states : AM/FM radio and podcasts meet information and entertainment, and, for advertisers, this can yield high degrees of consumer engagement. "Relax" is the top need state for music streaming.

• Both marketers and consumers are aligned on the extraordinary degrees of attention to podcasts. Media agencies and brands undervalue consumer attention to AM/FM radio ads .

So why does it matter?

It would assist marketers in allocating their advertising budget across various media platforms if it helped them understand consumer attention toward the same media platforms, effectively reaching their target audience. Marketers who better understand the intrinsic strengths of traditional media advertisements are better placed to create more effective and engaging campaigns that most consumers respond to.

🌎PODCAST ELSWHERE

1. 🇲🇾 Malaysia : From hundreds of entries, the Asia Podcast Awards 2024 have been announced. Winners to be announced at the RadioDays Asia conference in Kuala Lumpur, September 2-4.

2. 🇬🇧 United Kingdom : With immediate effect, the largest independent podcast production company in the UK has named Nicole Logan as "Executive Producer - Development" and Andy Neilson as "PR & Communications Manager."

   
   

📢 WHO’S HIRING?

• The Guardian UK is now looking for an Audio Producers and be a part of a diverse and inclusive global organisation that delivers fearless, investigative journalism, and holds power to account.

• New Zealand Media & Entertainment(NZME) is hiring a Commercial Lead - Digital Audio.

• Reuters is looking for an experienced Podcast Producer to join the team responsible for Reuters World News, our fast-growing daily show, and help shape our expansion of audio programming.

• Unanimous Media is looking for Creative Producer, Podcast 

📌 NOTICE BOARD

• August 12-15 : AIR at PMDMC - San Diego, CA

• August 19-22: Podcast Movement 2024 - Washington, D.C.

• September 3: Podcast Day Asia - Kuala Lumpur, Malaysia

• September 2 - 4 : Radiodays Asia 2024 - Kuala Lumpur, Malaysia

• September 18 : Radio Academy Festival 2024 - London, UK

Visit Podwires Marketplace to post your upcoming events or job openings for free.

🔆 FROM OUR COMMUNITY

• Bob Pittman, CEO and Chairman of iHeartMedia, discusses the critical role of audio in modern marketing strategies in a recent Nielsen Insight Studio interview about the critical role of audio in marketing strategies.

• Check out Morgan Swift's blog post "How to identify an ideal cross-promotional partner" if you're trying to grow your podcast audience.

• Katie Paterson wrote an article about which social media platforms that actually work for Podcasters.

• Roni Gosch from Podbean wrote an interesting article about why your blog needs a podcast.

🛠️ PODCAST TOOLBOX

• 🏜️ Transistor.fm - is a powerful and simple podcasting platform. The ability to host multiple podcasts on one account makes it ideal for podcasters with multiple shows.

• 📢 Zencastr is an all-in-one podcast production suite that gives you studio quality audio and video without needing all the technical know-how.

• 🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

• 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

• 🔊 Soundstripe is a platform that offers thousands of royalty free music, sound effects, and video for your projects.

• 📼 Tubebuddy - is a complete tool for YouTube channel management and growth.

• 🪀 Swell AI turns podcasts or videos into transcripts, clips, show notes, articles, summaries, titles, newsletters, social posts, and more.

Browse more Tools ➡️

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Podwires is here because of our incredible partners' unwavering support.

FROM THE TEAM

📖 I appreciate you taking the time to read! See you in the next issue. Got a question or criticism? Just click on Reply. We can talk while we are here.

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