🚀 New Integration Between Omny Studio and Headliner Streamlines Podcasting

Triton Digital®, the global technology and services leader to the digital audio, podcast, and broadcast radio industries, is proud to announce today that its enterprise podcasting platform, Omny Studio, will now integrate with Headliner for the creation of video clips for YouTube by authors, automated transcripts, and more.

 The Details:

• Omny Studio, hosting over 70,000 podcasts globally, offers the most fully realized suite of technology in the industry that powers hosting, delivery, measurement, and monetization for digital audio and podcast content.

• Publishers are already using Headliner in Omny Studio to publish full episode and clip audiograms with waveforms, subtitles, and imagery to social media and video sites. Expanding on this capability, building on this capability, podcast publishers are now more easily able to create videos for their episodes and have engaging audiograms auto-shared on their YouTube podcast channels.

• The latest toolset from Headliner now automates promotional efforts for podcasters and publishers to gain increased reach and extend the life of content through visual means.

• The integration of Triton Digital's Podcast Metrics and YouTube allows publishers to measure listenership on YouTube and, therefore, get insights into the total performance of their podcasts so as to improve their strategy in distributing their content. The integration sews up all podcast content by way of RSS and YouTube and manages reporting across download and view metrics. This enables automation, thus hooking into multiple channels and connecting third-party YouTube distribution APIs for reporting.

"Video podcasting is really taking off in popularity, but not everyone has the time or budget to give it much thought," said Sharon Taylor, SVP of Podcast Strategy at Triton Digital. "Omny's integration with Headliner keeps getting better and closes this gap for podcasters.". It's now easier than ever to take any audio content and turn it into episodes to be consumed on YouTube—complete with creative graphics and subtitle support, both of which could be key to leveling the playing field and hooking listeners. Now, with this new development, publishers will get even more insights into exactly how audiences consume their content with the reporting capabilities of Triton's Podcast Metrics.

This integration is the huge step forward in the Omny Studio–Headliner partnership, helping publishers instantly and easily transform audio content into engaging, short-form videos that capture audience interest.

About Triton Digital

Triton Digital is the foremost global technology and services company for the digital audio, podcast, and broadcast radio industries. They are at the heart of audio and podcast consumption, providing the technological innovation needed for broadcasters, podcasters, and online music services to build audiences and maximize revenue. Triton also supplies Webcast Metrics and Podcast Metrics, leading measurement services for streaming audio.

Why it matters:

The joint effort from Omny Studio and Headliner is the expanded accessibility and engagement of podcast content for listeners across multiple platforms. With Triton's Podcast Metrics, publishers get access to valuable insights to enhance strategy on content creation to eventually understand audience preferences, including demographic data of listeners and other engagement metrics.

Bottom line :

Through the collaboration, publishers will have more ways to transform their audio content into compelling videos, such as through dynamic visualization of their clips for better reach and viewer engagement. In addition, this cooperation provides publishers with valuable insights to tailor their content to resonate with their audience for more engaged viewing and podcast growth.

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