🚀 New Partnership Ensures Safe Podcasting Marketplace for Advertisers

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Liberated Syndication Inc. and Barometer, the artificial intelligence contextual engine, have partnered to ensure the podcasting marketplace on Libsyn is safe for brands. This will provide constant brand suitability verification in all the episodes of the podcasts, empowering creators and lifting advertisers on the platform.

The Revelations :

• Ad revenues for podcasts should rise by 12 percent this year alone, hitting more than $2 billion and nearly $2.6 billion in 2026. The growth will be driven by ad spending from brands running their campaigns in a more values-based way, IAB says.

• Using AI-powered technology, Barometer ranks podcast episodes using advertisers' specific brand safety requirements, making those very clunky, keyword-based solutions much more efficient.

• The peerless capabilities of Barometer help advertisers tailor campaigns as needed to ensure brand fit, genuineness, and realignment with content developers. It takes detailed partnership capabilities to new heights.

"With our extensive catalog of thousands of shows, from independent creators to established names, we have expert insights into our inventory,” said Stephen Pickens, Executive Vice President of Sales at Libsyn Ads. “Partnering with Barometer, a leader in podcast brand suitability, allows us to uniquely customize and group our inventory to meet the specific brand safety needs of our advertisers. We’re thrilled to build on this partnership to foster trust and authenticity in every episode, ensuring that every brand’s message aligns perfectly with the audiences across our expansive creator marketplace.”

Tamara Zubatiy, Co-Founder and CEO of Barometer, stated, “Libsyn has been a pioneer in podcast advertising and together, we look forward to educating advertisers on the evolution of brand safety, brand suitability and contextual targeting in podcasting and providing tools that offer a customized approach to understanding the content they’re engaging with, while also simplifying the alignment of their ad spend with their brand values.”

Libsyn is an end-to-end advertising solution with valuable monetization opportunities for any kind of advertiser. Plus, it's a hosting provider for award-winning shows like ABC Audio, The Viall Files, and Aaron Mahnke's Lore.

The company also announced this partnership at the very moment where Libsyn is celebrating its 20th year in the podcasting space, thereby underlining how long the business has been around and its various achievements. As we previously reported, Libsyn really put a great deal across the years into new platform innovations—specifically, in terms of advertising and further refining existing, industry-leading tools for both creators and advertisers.

Why it matters:

The other is the Libsyn partnership, an example of the company's unwavering commitment to varied types of ads solutions offered to podcasters and advertisers. By enhancing ad solutions, Libsyn is contributing at this moment to the growth and support in the podcasting industry altogether.

Our Take :

This partnership is an exemplification of what Libsyn stands for—being at the forefront of podcasting technology and providing helpful resources that can empower its users to excel in their field. It is through collaborations such as this that innovative and successful activities can be run, which the podcasting industry is now engaging in to bring forth an unimaginable future for podcasting, unfolding and developing in new ways.