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New Podcasting Guidelines for YouTube.
Happy Friday from Down Under, everyone!
Since 2006, I've been listening to podcasts while I work as a journalist and look for good stories for our newspaper.
I can still remember the first time I listened to The Ricky Gervais Show or The Daily Source Code by Adam Curry.
Look at the technology of podcasting now. I know you are also very interested in what's going on in our community right now. Apple's subscription analytics came out, and Spotify added some very useful tools for podcasters.
The latest research from Coleman Insights and Amplifi Media shows that more and more people are using YouTube to listen to podcasts.
So, what next?
Happy Podcasting!
Word for the day
People are not disturbed by things,but by the view they take of them (Epithetus)
Today in History
1768 Captain James Cook departs from Plymouth, England, on his first voyage on board the Endeavour, bound for the Pacific Ocean
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While Spotify and Apple Podcasts have historically served as the homes for audio content, a new player called YouTube is proving to be a game-changer.
Three-quarters of respondents to a recent survey on the definition of "podcast" among Americans who listen to podcasts say it can be either audio or video.
Despite being an audio-only medium for its first almost two decades, a little more than one in five (22%) podcast listeners claim that a podcast is "audio-only," while only 3% define a podcast as "video-only," according to a survey by media research company Coleman Insights and podcast consultancy Amplifi Media.
On August 24, 2023, Coleman Insights and Amplifi Media released findings from a research study of 1,000 15- to 64-year-old United States podcast consumers called “The New Rules of Podcasting on YouTube.”
Above all else, these two findings stand out:
The popularity of YouTube as a podcast consumption platform is rising quickly. Now, it ranks higher than Apple and Spotify.
A startling 75% of those who took our survey agreed that podcasts can be either audio or video. The majority of Spotify and Apple Podcasts users concurred. Therefore, it is not just a YouTube issue.
“Our study revealed that YouTube is now the number one platform people use to find, listen to, or watch podcasts. It’s no longer just a hub for videos but a melting pot for all forms of digital content”, Amplifi Media CEO Steve Goldstein said
He added platform with over 2 billion logged-in monthly users, YouTube offers immense audience development potential that podcasters can tap into. It won’t be easy.
Coleman Insights and Amplifi Media will present “The New Rules of Podcasting on YouTube” webinar on Thursday, September 7th at 2PM EDT/11AM PDT.
The Power of Podcasts Report was released today by Voices, the largest voice over marketplace in the world. It examines the listening and participation patterns of American podcast listeners. According to the study, 48% of podcast listeners have made a purchase after hearing about it in a podcast, proving the medium's worth as a promotional tool.
The estimated number of podcast listeners in the United States alone is 82 million. Podcasts are increasingly prefered to other forms of media by listeners who are looking for something to keep them entertained (62%), informed (54%), and occupied (48%).
"Podcasting has proven to be exceptionally effective at strengthening online communities and, in turn, cultivating an engaged audience," says David Ciccarelli, CEO and Founder of Voices. Podcasting has been a part of Voices' marketing strategy for many years. By delving into concepts in greater detail than in other forms of media, a brand can establish itself as an industry leader and provide more value to its audience.
Highlights from the report include:
Podcasts generate brand awareness. 76% of podcast listeners can recall at least one podcast-advertised product, service, or organization off the top of their heads.
Host-read advertisements are more favored among listeners. 44% of listeners don't have a preference on who presents the ad. Of those who do have a preference, 62% would prefer an ad read by the podcast host as opposed to a brand-produced ad.
Most listeners turn to podcasts to stay entertained. Comedy is the most popular genre, with 42% of listeners saying they listen to comedy podcasts.
Engaging hosts are key to listener retention. 37% of podcast listeners continue listening to their favorite podcast because they enjoy the host of the show.
Social media is a key element of podcast promotion. 62% of listeners follow their favorite host or shows on social media, and 31% discover new podcasts through social media.
The full report can be read here: https://www.voices.com/company/press/reports/power-of-podcasts.
Send press releases and events to [email protected] Other ways to contact us. Editorially, we may rewrite headlines and descriptions.
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What kind of podcast do you prefer to listen to?
Jaime’s answer to Tell us you have a podcast without actually mentioning it to us: “Listening to voices and stories that will provoke thought and hold your attention without the use of a screen.”
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Please feel free to email us at any time with your thoughts on anything we do because we love to hear them at [email protected]
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