Veritonic's Unprecedented Flexibility & Granularity Enhancements Transform Audio Attribution

With the release of several ground-breaking updates to their audio attribution solution, Veritonic—the industry's most extensive platform for audio analytics and research—offers advertisers and brands a level of flexibility and granularity never before seen.

With its conversion event logs, robust, easy-to-use interface, and increased emphasis on investing in state-of-the-art big data technology, Veritonic is revolutionising the audio attribution landscape and meeting the industry's growing demands.

Veritonic is able to support campaigns of any size and easily expand measurement capabilities while maintaining optimal performance, support, and compliance with Service Level Agreements (SLAs) thanks to its increased investment in strong data technology stacks.

Additionally, clients can understand conversion events and related impressions throughout thanks to Veritonic's premium conversion event logs, which offer unmatched flexibility and granularity. With Veritonic's extensive conversion event logs, their clients can evaluate IP distribution, analyse listener overlap across campaigns, model and analyse different attribution methodologies, evaluate the impact on conversion rates, identify actionable impressions, find geotargeting opportunities, and more.

Managing director of Veritonic Scott Simonelli stated, "As data providers, we take great pride and responsibility in making sure that our audio measurement methodology is sound, understood, and designed in a way that enables us to continuously adapt to the needs of our clients and the demands of the advertising industry at large." "We are steadfast in our resolve to innovate our audio-first solutions in order to maximise the streamlined, flexible, and efficient nature of measuring and optimising audio campaigns.

About Veritonic

World-renowned brands, agencies, publishers, and platforms rely on Veritonic’s comprehensive audio research and analytics platform to research, test, and measure the ROI of their audio assets and campaigns pre-market, in-market, and post-campaign. The resulting insight enables clients to gain confidence in their audio investment, mitigate risk through optimization, and increase their return as they engage consumers with compelling audio experiences. For more information, visit https://www.veritonic.com.

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