🎙️TODAY’S BRIEF

• 🔥 Niche Podcasts Drive 94% Listener Action Rate: Inside the New Gold Rush of Targeted Audio Content.

• 🚨 Podcast Insight: Podcast Strategy Shift: Navigating the Post-Pandemic Audio Consumption Patterns

• 🌏 Podcast Elsewhere: Hit Celebrity Q&A Podcast 'Handsome' Partners with Headgum Following Massive First-Year Success

• 🛠️ 3 New AI Podcast Toolbox to boost your productivity

👋 Hi, Podsky!

Miguel here! Welcome to another edition of Podwires. It's a great time to start your podcast, especially in video podcasting, as the latest report and trends say.

Don't forget to check out our amazing our marketplace, We've got over 1000 podcast producers ready to make your podcast dreams come true. Plus, our podcast toolbox is packed with the latest and greatest podcasting tools. Let's make great podcasts together!

As always, contact us via email, and don't forget to sign up for this newsletter here if you haven't already. Encourage a friend to subscribe as well!

Today’s issue takes 5 minutes to read.

Let’s dive in on today’s newsletter. - Miguel

⬇️Listen : A comprehensive summary of the latest developments in podcasting, based on insights from the Podwires newsletter. Powered by AI.

ACAST
🔥Niche Podcasts Drive 94% Listener Action Rate: Inside the New Gold Rush of Targeted Audio Content

The Podcast Pulse report by Acast said that through podcast-first omnichannel campaigns, 84% of podcast listeners took further action, and 44% made direct purchases after hearing a brand. Together with the high level of engagement, where 80% tune into niche podcasts, it tends to show how much the advertising in this medium can really drive consumer behavior and brand awareness. This data was based on a study conducted by Edison Research through samples of 1,031 U.S. respondents aged 13 and older and weighted to demographic factors as well as podcast listening habits.

The Key Points :

• 84% of listeners take action after seeing podcast-first omnichannel campaigns

• 80% of listeners tune into niche podcasts, with 94% taking action from what they hear

• 92% of listeners engaged with the podcast to learn about specific topics

• 80% of listeners say they'll consider products promoted by favorite hosts

• 75% of podcast listeners follow hosts on YouTube; strong cross-platform engagement

Our Take: Now, it is a very good chance for podcast creators to design omnichannel content strategies. Greater engagements with the content of a niche and omnichannel campaigns do indicate that creators must focus on producing specialized content which can be repurposed easily across platforms and intimate relationships with listeners are grown. An omnichannel approach not only expands monetization opportunities but also deepens audience relationships.

Follow report below 👇️ 

🗞️ TL;DR - PODCAST NEWS

• Headgum Network Acquires Star-Studded 'Handsome' Podcast Featuring Tom Hanks and Jennifer Aniston as Guests After achieving 20 million listens in just one year, the well-known comedy podcast "Handsome," which is hosted by comedians Tig Notaro, Fortune Feimster, and Mae Martin and features them answering humorous questions from celebrities, has joined the Headgum podcast network.

• AIR Launches 2024 Audio Industry Survey, Offers Membership Discount for Participant. The Association of Independents in Radio (AIR) is conducting their yearly survey to understand how to better support audio professionals, and they're offering a discount on membership to those who complete it before November 4th.

PRESENTED BY PODWIRES MARKETPLACE
Hire Top Independent Podcast Producers for Your Business

Podcasting is a powerful way to grow business, and Marketplace Podwires is here to assist you in the easy hiring of top-rated independent podcast producers. Be it branded podcasts that share your products with the entire world or internal series aimed at engaging and energizing your teams, our expert producers can craft stories that meet any brief and bring more personality to your brand's voice. Begin with Marketplace Podwires, and find a dream producer for your project today!

Learn More

This section is a paid advertisement. If you are interested in advertising, let's talk.

Podcast Revolution: How Social Media Is Transforming Audio Content in 2024

 Cumulus Media | Westwood One study finds return-to-office movement has significantly shifted audio consumption habits with AM/FM radio garnering an 86% share of in-car listening.

The new commute into the workplace for 89% of marketers and media agencies presents an unparalleled opportunity for audio advertisers to reconnect with millions of commuters in a whole new way. The findings come from two studies: an Advertiser Perceptions study of 305 media agencies and brands, and a MARU/Matchbox consumer study among 1,600 adults.

The Key points:

• Commuting rates among marketers/agencies - 89% - have equaled those - 88% - of average Americans.

• AM/FM radio remains the first choice for in-car listening and has an 86% share of ad-supported audio.

• Podcasts and other digital audio are more home-consumed than other formats.

• Industry professionals' average number of days going to the office per week is 4.2, showing great commitment to going into the office.

• There is a bright spot: 62% of marketers and agencies are returning to in-person media vendor meetings.

Our Take: This study is, from our perspective, fraught with both danger and opportunity for podcasters. While it would appear that AM/FM Radio's hold on in-car listening is insurmountable, longer commute times do provide more possible windows of listening across the day. Primary strategy is one of complementing drive-time radio via focus on the longer periods before and after work when listeners are freer.

 🪧 FROM OUR SPONSOR

Brain food, delivered daily

Every day we analyze thousands of articles and send you only the best, tailored to your interests. Loved by 505,153 curious minds. Subscribe

🗞️CLASSIFIED ADS

• The Podcast Haven - Podcast Production For Business Leaders, Global Enterprises, and B2B Agencies

• Creator Spotlight - Your guide to building an audience with world-class social media and newsletter content. Creator deep-dives every Friday.

• Trailer Mixtape - is your destination to find the best of the many exciting new podcasts out there. Each episode brings you a playlist mix of fresh, vital, and thrilling podcast trailers—new and trending—on comedy, true crime, news, and more.

• Podwires Newsroom - A comprehensive summary of the latest developments in podcasting, based on insights from the Podwires newsletter.

• That Podcast Exchange - This podcast interviews top performers and deconstructs them to find tools, tactics, and tricks to help you become a successful podcast producer.

This section is a paid advertisement. If you are interested in advertising, let's talk.

🔆 FROM OUR COMMUNITY

• Radio Academy Mentoring Programme (RAMP) 2025 Applications Now Open: Key Dates and Requirements. The Radio Academy's 2025 mentoring programme pairs UK radio professionals with industry mentors for a 6-month structured development programme with one-on-one sessions, seminars, and networking opportunities. Applications are due November 7, 2024.

• How Podcast Clips Can Double Your Show's Growth: A Complete Guide for Creators. Create 30-second to 2-minute video clips from your podcast episodes to attract new listeners and grow your audience, especially on Instagram, TikTok, and YouTube, where attention spans are short and video content performs best.

• Learn How to Grow Your Business Through Podcasting at PodINDY's November Workshop. On November 9, PodINDY is bringing a business-focused podcasting event to Indianapolis, with expert speakers and in-person/virtual attendance options on how companies can create, grow, and profit from podcasting.

IN COOPERATION WITH

The longest-running annual podcasting conference is PODFEST EXPO. From its humble beginnings in 2015 to its unprecedented 11th consecutive year in 2025, PODFEST has grown exponentially.

👉 Would like to be featured in our newsletter?. Come along with the growing number of podcast professionals who rely on PODWIRES Marketplace to make their journey easier. Register right away.

👀 Hiring? Or looking for a new job

Grow your business through podcasting. Marketplace Podwires connects you with skilled producers who can craft compelling stories that align with your brand. Start your podcast journey today!

• November 6 : 2024 asi International Radio & Audio Conference - Veneto, Italy

• January 16 -18 : Podfest Expo - Orlando, USA

• January 14 - 15th : Brand Podcast Summit - Virtual

Visit Podwires Marketplace to post your upcoming events or job openings for free.

• ✅ ClickUp:  AI-powered chat and work in one place.

• ✅ Moonbeam: Never again start from scratch. Use Moonbeam, your long-form writing AI assistant, to launch your next big thing.

• ✅ Wondercraft:  An AI-powered audio studio for creating ads, podcasts, and meditations without recording.

Browse more Tools ➡️

DISCLAIMER This podcast toolbox includes affiliate links If you decide to make a purchase using them, we may receive a small kickback which helps to support the newsletter which allows us to operate it. Thanks in advance!

Podwires is here because of our incredible partners' unwavering support.

The Podwires readers receive journalism free of financial and political influence.

We set our own news agenda, which is always based on facts rather than billionaire ownership or political pressure.

Despite the financial challenges that our industry faces, we have decided to keep our reporting open to the public because we believe that everyone has the right to know the truth about the events that shape their world.

Thanks to the support of our readers, we can continue to provide free reporting. If you can, please choose to support The Podwires