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Welcome back to Podwires

The ARIAS in the UK announced the music award nominees. The awards show will take place on May 7. While in Los Angeles, the Podcast Movement Revolutions is still ongoing.

Contact me via email, and don't forget to sign up for this newsletter here if you haven't already. Encourage a friend to subscribe as well!

• The Podglomerate has appointed Tiffany Dean as its new Partner Manager. She was previously Audioboom's Director of Sales, Planning, and Operations.

• Apple Podcasts continues to be our preferred podcast platform, according to the Podnews Report Card revealed during Podcast Movement Evolutions presented by James Cridland.

• Audacy Podcasts and Paper Kite Podcasts are launching “Million Dollar Advice,” a weekly work and career advice podcast hosted by Kim Lessing and Kate Arend, friends, colleagues, and Paper Kite's Co-Heads of Film and Television.

We do a lot of brand lift studies on branded podcasts, with about half of them being B2B podcasts.

Some of these B2B podcasts target the executives at large organizations who can influence multi-million-dollar decisions.

One of those brands recently contacted us to understand more about how to reach C-Suite podcast listeners (or the executives knocking on the door of the C-Suite) with their shows. Who exactly are these listeners?  What kind of podcasts do they listen to? What are they looking for from podcasts? Where do they listen? How do they listen?

Luckily, we knew where to look.

Every year, we conduct more than 12,000 surveys among adult podcast listeners in the US for Triton Digital. The primary purpose is to support the Triton Digital Podcast Metrics Demos+ service, modeling detailed audience profiles for thousands of podcasts by combining Triton’s download data with more than 100 demographic and other audience profile data points from our surveys.

A helpful side benefit of working with such a large survey sample is that it allows us to get a close-up look at some very specific audience segments – like  corporate executives for example [ by Jeff Vidler of Signal Hill Insights ]

💥 Non-podcast host reading ad? Studies Show It May Not Matter.

Host-read ads are podcasting's golden goose, boosting marketers' returns and networks' CPMs. A new study shows that talent reads can be effective even when the podcast's host isn't speaking, which could open more shows to host-read ads. The analysis shows that a host-read ad on a similar podcast can boost brand results. Gumball, Art19, Signal Hill Insights, and Impact Theory host Tom Bilyeu tested host-read ads. The adjacent Business & Careers podcast Accidental Creative and the neutral podcast Factually! featured his host-read Stamps.com ad. It also made an announcer-read ad. The study then compared the two ads and a control group that didn't hear any ads among 800 monthly podcast listeners aged 25–54. The results showed how powerful host-read ads are. [ Download the Study ]

🎧 Media Disco Launches First Advertising Marketplace that Harnesses the Massive Collective Buying Power of Mid-Sized Brands

The self-serve ad buying platform has been launched by Media Disco, the first advertising marketplace to leverage the combined purchasing power of mid-market brands. The new platform democratises access and takes advantage of group buying opportunities to level the playing field for small and medium-sized brands (SMBs) in the $250 billion US advertising market.

“There’s a huge imbalance in the media buying landscape, meaning not all advertisers are empowered to participate equally. Brands spending more than five million dollars in media each year only make up 22% of the market, yet they get the best buying opportunities. Small and medium-sized brands make up most of the market, but they’re finding themselves locked out,” said Media Disco Co-Founder and Techstars Alum James Allen.

“We created Media Disco because we saw a new way for growing brands to leverage media as if they were much bigger brands. Media Disco addresses this big gap in the market by providing access to the best adtech, streamlining a complex media buying process and making it possible for brands to buy into media programs collectively to unlock better deals.”

The opportunity is sizeable: in the US alone, there are more than 32 million active small businesses and 75% use at least two marketing channels to promote products and services, with nearly 70% of SMB owners planning to increase online advertising in the next two years. Additionally, these brands have an average growth rate of 12.4%. [ Continue ]

💥 Attention, podcasters!

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1. Effortless Collaboration: Connect with talented audio professionals who can elevate your podcast's production quality.

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Inspired by true events, FODOR’S GUIDE TO ESPIONAGE tells the 60s era spy story of the world’s first and greatest travel writer, Eugene Fodor, as he jetsets around the globe, secretly working for the CIA to prevent the greatest events of the the Cold War and avoid World War III.

• Podfest Asia - Podfest Asia is an extension of Podfest Expo, one of world's largest in-person podcasting events expanding to Asia!📅 Wednesday, May 8 · 9am - 9pm PST🚀 Podfest🎫 Paid Ticket📍 KMC | One Ayala - Coworking and Virtual Office Space - Makati, Ayala Avenue, Makati, Metro Manila, Philippines

• How to Sell, Write and Produce your Audio Fiction Series. This webinar from the award-winning audio fiction creator Asa Merritt will give you the professional and creative tools you need to break into this exciting field.📅THURSDAY, APRIL 25 AT 3PM PT / 6PM ET🚀 Soundpath 🎫 Free📍 Virtual

• Empowered Podcasting Conference - Empowered Podcasting is a conference to educate & celebrate indie podcasters. We provide a place for indie podcasters to connect with each other.📅 June 28 · 5:30pm - June 30 · 11am EDT🚀 Soundpath 🎫 Paid Ticket📍 Hyatt Centric Charlotte Southpark3100 Apex Drive Charlotte, NC 28211 United StatesSend press releases to [email protected]. Editorially, we may rewrite headlines and descriptions. Visit podworks.io to post your upcoming events or job openings for free.

• IAB UK looks to their Audio Group for information on how and why brands need to make their podcasts humorous these day’s world.

• In the ever-changing podcasting world, staying ahead can feel like a marathon. We know the struggle! That's why Podbean's experts selected three enriching podcast episodes.

• Katie Paterson writes about the reality of YouTube video podcasts and talks about the actual images. 

Welcome to the Podcaster Toolbox, a crowd-sourced resource for independent, DIY, and/or beginning home-based podcasters.

The Kangaroofern Media Lab team will review the resources submitted here and add them as soon as possible to the Podcaster Toolbox.

• 🏜️ Transistor.fm - is a powerful and simple podcasting platform. The ability to host multiple podcasts on one account makes it ideal for podcasters with multiple shows.

• 🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

• 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

• 🚗 Niceboard - modern job board software, helps communities and organisations create and manage job boards.

• 📼 Tubebuddy - is a complete tool for YouTube channel management and growth.

• 📹 VidIQ - is a website for learning that focuses on offering video tutorials and analytics to aid users in expanding their YouTube channels.

The complete Toolbox can be seen at https://www.podworks.io/toolbox

👀 Employing? or trying to find a new job?

Do you need to hire for your podcast? Here's where you can post a job (for free). Come hang out with us at podworks.io if you are a professional podcast producer!

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