🏆 North America Fuels Record-Breaking 32% Sales Growth for Acast

PRESENTED BY MORNING BREW

📢 Pinterest's 'It's Possible' Campaign: Inspiring Australian Consumers to Bring Ideas to Life. In an effort to increase its visibility in the Australian market, Pinterest has launched its first brand campaign, "It's Possible," in that country.

📢 Edison Podcast Metrics' Q3 2023 Ranking of the Top 50 US Podcasts. According to weekly podcast listeners aged 13 and up, Edison Research has released the Top 50 Podcasts in the United States for Q3 2023.

📢 Maximizing the Power of Podcasts: How Advertisers are Missing Out. The Audacy study of 6,000 podcast listeners found that they view genres like true crime as thought-provoking rather than frightening.

📢 Acast Posts 55% net Sales Growth in North America. Acast's global nett sales grew 32%, led by 55% growth in North America.

• Alex Cooper opens her first live tour, The Unwell Tour, in Boston over the weekend. Cooper is the host of the Spotify podcast Call Her Daddy. As part of the Q&A, she was joined by Hannah Berner, who also makes podcasts. Her fiancé Matt Kaplan and her dog Henry also showed up.

• Advertising Commutes on the Rise, but Still Fall Short of National Work Patterns. Despite brand and agency commutes growing, marketing professionals work from home more than the average American, according to studies.

• The Percentage of Car Listeners of AM/FM Radio Reaches An Eight-Year High. The latest Edison Research Share of Ear data from Q3 2023 shows radio's percentage of car listening time at its highest in eight years as it competes for its place in the dashboard.

• 🚨 From National Sales Director to CRO: Natalie Harvey's Impressive Leap to Mamamia. Natalie Harvey will take over as Mamamia's chief revenue officer, succeeding Tony Prentice, the company has announced.

• 🚨From Podcast Unit to Documentary Division: Georgia Moseley Climbs BBC Studios Ranks. Broadcast reports that BBC Studios' factual podcast unit's creative director, Georgia Moseley, will soon resign after being promoted to head of the division's documentary unit.

Blum
The Message

Art history student Clara Torres disappears while working on her thesis about Ursula Blum, an avant-garde painter from the 20th century. Five years later, journalist Emma Clark decides to travel to Switzerland to continue Clara's investigation. She develops a podcast about the mysteries surrounding both women.

Curate a list

• Breaking Down What Makes a Podcast Successful. Buzzsprout Conversations is a new-ish podcast where we dive into the real-life stories of podcasters and what makes them successful!

• New AI Tool Creates Podcast Launch Kits in Minutes. Showplanner AI-generates a free podcast launch kit to help independent podcasters launch a new idea in minutes.

• 5 new tools to automate podcast production, powered by AI. For the last 3 months Resound, the AI podcast editor, has been quietly building and iterating and announcing a BIG step forward to achieving our mission of automating audio production.

• How to Make Your Podcast Recommended by ChatGPT. ChatGPT became the fastest-growing app ever with 100 million active users in two months. ChatGPT was used daily by 13 million people during its launch. That number may be much higher today.

• Build Your Influence with Podcasting. As podcasting has matured, it has become a major influence channel for brand building, audience engagement, and purchasing decisions.

Here are our current featured roles. Check the job board for more jobs and some freelance gigs.

•  On AIR Brand is looking for a VA/Project Manager. This is an opportunity for you if you are highly organized, meet deadlines, have an instinct and talent for creative/design.

• PMX is looking for The Head of OOH & Audio will be responsible for the development and management of Publicis Groupe’s converged OOH & Audio products.

• Bloomberg is looking for a Full-time and contractor Podcast Producer. Bloomberg is expanding its audio offerings and seeking an experienced podcast producer for a daily economy, world, and enterprise business news podcast.

Please mention Podworks.io or Podwires in your application.

To get more podcast jobs , subscribe to Podworks IO Click here

• The Podcast Academy Presents: Leveraging AI tools for PR with Keena Williams. In this 60-minute talk, seasoned PR professional and digital native Keena Williams will unveil the power of integrating AI into public relations, with a special emphasis on podcast promotion

• Generative AI and the Future of this Exciting Technology.On Wednesday, November 15, the Melbourne Digital AdOps event will discuss local and global product, programmatic, operational, and people issues affecting the digital advertising industry.

• Our first events for 2024 are now also open for registration with the year kicking off with our Sydney Audio Summit and Melbourne Audio Summit 

• How to Keep AI in Check for the Creator Economy. To make their jobs easier, creators are starting to use tools that use artificial intelligence.

• Fourthwall Releases Mobile Apps for Creators Under Their Own Brand. Starting today, all creators that use Fourthwall to power their memberships will gain access to their own mobile apps, offering an unparalleled level of convenience and member engagement.

• Lemon8, the TikTok parent company ByteDance's Instagram competitor, struggles to take off in the US. ByteDance's Pinterest-slash-Instagram competitor Lemon8 has failed to take off in the U.S. Lemon8 has only had 2.6 million U.S. downloads since its launch earlier this year.

• Seamlessly Navigate YouTube Ads While Supporting the Creators You Love. Google has launched a fresh attack on YouTube ad blockers by blocking certain features for users who disregard alerts.

• The Wall Street Journal reported that Netflix has talked about livestreaming a boxing match with Jake Paul. This would be Netflix's biggest move into live sports so far. Paul is also the subject of a Netflix documentary that came out in July and follows his journey from being a YouTube prankster to a professional boxer.

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