🚀 NOVA Entertainment and Triton Digital Collaborate on Sounder Solution

NOVA Entertainment, Australia's leading independent audio entertainment company, has announced a partnership with Triton Digital for the integration of Triton's Sounder solution into NOVA's audio-a milestone in the move toward publisher-led audio advertising in the country.

The Revelation:

This will grant NOVA Entertainment access to top-of-the-line contextual targeting features by Sounder, brand suitability, and state-of-the-art podcast promotion tools with unparalleled end-to-end control of their audio advertising ecosystem. Core features include:

Best-in-Class Contextual Targeting: Sounder's sophisticated contextual targeting ensures that ads run alongside the most relevant content, increasing the effectiveness of campaigns across NOVA's audio properties.

Class-leading Brand Safety: Clients reaching NOVA's diverse listenership can have confidence in Sounder's comprehensive brand safety.

AI-powered promotional tools to drive engagement and discovery and unlock new listenership and revenue opportunities for NOVA's burgeoning podcast stable.

It has partnered with Triton Digital to offer end-to-end publisher-led solutions for the industry. This lets publishers take charge of their advertising chain, from contextual targeting to brand safety, through the combination of Triton's technology with NOVA's market-leading position.

Zoom in:

Under this agreement, Triton Digital will further solidify its position in the Australian market. This news builds on the momentum started in 2022 with the launch of Demos+ in Australia and provides advertisers with the most sophisticated audience segmentation tools to execute more targeted and effective campaigns across the region.

Additionally, Triton Digital publishes a monthly Australian Podcast Ranking that provides unparalleled visibility into the state of digital audio for both publishers and advertisers alike, helping them make better-informed decisions.

According to Tim Armstrong, NOVA Entertainment's Director of Digital Capability and Data, the addition of the Sounder solution is further evidence that it develops class-leading commercial products for its customers. "With this technology, we can offer our advertisers unparalleled targeting and brand safety. It also allows us to market and monetize our wide range of audio content more successfully. It's revolutionary because it returns control to publishers and artists."

Next up:

Triton Digital is acquiring Sounder in March 2024 to integrate brand suitability solutions and AI-powered podcast understanding into Triton's leading audio streaming and podcasting technology, so publishers, agencies, and advertisers-and podcasters-can deliver a more seamless, data-driven advertising experience.

Impact:

The answer given by Sounder changes the face of digital audio and offers new frontiers of targeting both for advertisers and publishers. NOVA Entertainment sets a new benchmark for commercial products by embedding this technology within their offerings.

The Podwires readers receive journalism free of financial and political influence.

We set our own news agenda, which is always based on facts rather than billionaire ownership or political pressure.

Despite the financial challenges that our industry faces, we have decided to keep our reporting open to the public because we believe that everyone has the right to know the truth about the events that shape their world.

Thanks to the support of our readers, we can continue to provide free reporting. If you can, please choose to support The Podwires