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🚀One-Third of Weekly Listeners Discover Podcasts on YouTube

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👋 I’m Miko and welcome back to Podwires

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Today's Daily Brief

  • 🎧One-Third of Weekly Listeners Discover Podcasts on YouTube

  • 🔥Veritonic Study Reveals Importance of Hold Music in Brand Experience

  • 🚨 Podcast Insight : Radio’s Perception vs. Reality Problem

  • 🌏 Podcast Recommendation: FFS! My Dad Is Martin Kemp 

  • 🛠️Podcast Events & Toolbox

man browsing tablet sitting in front of TV

🎧One-Third of Weekly Listeners Discover Podcasts on YouTube

Video podcasts have been popular for many years. But recently, video podcasts have become more important than ever. The crew at Crooked Media and the new offices of Exactly Right Media were among the major podcast studios interviewed by the New York Times earlier this month about incorporating video equipment into their production.

According to a survey of podcasting and YouTube conducted last year, "in 2021, YouTube was the most visited destination for podcasts". In 2022, it was tied with Spotify as the most popular platform among listeners of weekly podcasts.

In 2023, YouTube was found to be the most popular platform for podcasts in the US, pulling away from the competition.

YouTube was also found to be the preferred platform of "podcast pioneers", "podcast newcomers" and "heavy podcast consumers", who reported consuming podcasts for four years or more, as well as those who listened to podcasts for six hours or more in the previous week.

They also found that "a staggering one-third of weekly podcast listeners say they discover new podcasts on YouTube. That's twice the number of people who respond with "Apple Podcasts", and 40% of people who are new to podcasting actively listen to the show.

🔥 Veritonic Study Reveals Importance of Hold Music in Brand Experience

Nothing matters more to today's services and brands than giving customers an exceptional experience at every touchpoint, even while they're waiting to interact!Hundreds of podcast listeners were asked about their experiences being placed on hold with brands or services, as well as how the audio presence impacted their impression of the brand or service, in a study carried out by Veritonic last month.According to the study, 68% of consumers say they are more likely to purchase from a brand or business that considers what they use to store audio or music.But since hold music is a component of the whole brand experience, 46% of respondents feel it's critical that it be consistent with the business or service they're calling about.Veritonic reports that while on hold, 40% of consumers said they would rather hear commercials for new podcasts than traditional music [Read more]

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woman laying on bed near gray radio

🚨Radio’s Perception vs. Reality Problem

Lately, I've been thinking a whole lot about perception versus reality.  From a marketing perspective, it always makes for a fascinating conversation.

And the reality (sorry) is that perceptions DO matter in shaping what we think and what we do – even when we're staring at evidence or data to the contrary.

The current Presidential race is all about perceptions.  While it matters who the two candidates are and what they have and haven't done, what voters think will ultimately drive their choice in the voting booth six months from now.  That's part of the reason why billions of dollars have been raised and will be spent before it's all over and done – trying to shape our perceptions. [Read more]

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PODCAST EVERYWHERE

  • Adalyst Media Announces Launch of “The Really Very Crunchy Podcast”

  • The Radio Today Podcast Awards are back for the 4th year in a row. Entries open April 29 for the 2024 Radio Today Podcast Awards.

  • Radio and other audio platforms are powerful and valuable, according to an Thinkbox. While television still dominates ad spend, audio advertising has better short-term and long-term ROI.

  • To meet Nasdaq listing requirements, Faidr's developer, Auddia, is taking steps. The company completed a $2.3 million private placement of convertible preferred stock and common stock warrants. It will repay $2.75 million of debt with the proceeds and other cash.

Podcast Recommendation

Launching on Wednesday 1st May, FFS! My Dad Is Martin Kemp is the new weekly podcast hosted by beloved 80's musician Martin Kemp, and top broadcasting presenter Roman Kemp, who also happen to be the nation’s favourite father and son. 

This section is updated on a regular basis. View more, feel free to add yours

movers and shakers

  • Cintia Gabilan has joined the Interactive Advertising Bureau as Vice President of the IAB Media Centre, which oversees the IAB Podcast Upfront.

  • Chris Baughen, a Spotify executive, has been appointed as Wondery U.K.'s new head of podcasts. He will be based in London and begin working for the company on April 29.

  • Promoting Your Podcast With Headliner. Headliner has aided more than 1.3 million podcasters in expanding their listenership. Headliner develops user-friendly, all-inclusive solutions for the "growth problem" based on input from podcasters. Podcasters can use Headliner to not only produce audiograms and basic marketing materials—that's what we do best—but also to record, edit, connect, and advertise their podcasts online! đź“… Friday , May 1 , 2024 at 12pm PT / 3pm ET🚀 AIR🎫  FREEđź“Ť VIRTUAL

  • Podcast Group Therapy: How to Promo Swap. Promo swaps are an easy, seamless, and time-friendly way to partner with other podcasts and effectively grow your audience. Join us to understand the power and versatility of promo placements!đź“… Wednesday, May 15, 2024 at 9:00am🚀 TINK🎫  $100/person for a 1-hour group sessionđź“Ť VIRTUAL

  • TPA Presents: Video in Podcasting: Should you do it? If so, how? - Arielle Nissenblatt (Descript) takes us through a lively, interactive 60-minute session unpacking the challenges and rewards of video in relation to podcasting. She’ll take your questions and provide insights into what it all means and her obsession with Beluga Whales.đź“… April 30 | 12pm ET / 9am PT🚀 The Podcast Academy🎫 Freeđź“Ť Online

  • Podcast Creator Summit - Are you a D.C.-based podcaster looking for tips and tools of the trade? Are you looking to meet other podcasters and expand your network? We are pleased to announce that nonprofit public media organization PRX –– one of the world’s top podcast publishers and public radio distributors –– will host the Podcast Creator Summit at WAMU’s studiosđź“… Wednesday, May 15, 2024 at 9:00am🚀 PRX 🎫 Freeđź“Ť WAMU Black Box Theater and Community Room 4401 Connecticut Ave NW, Washington, D.C. 20008

This section is updated on a regular basis. View more, feel free to add yours

Send press releases to [email protected]. Editorially, we may rewrite headlines and descriptions. Visit podworks.io to post your upcoming events or job openings for free.

Welcome to the Podcaster Toolbox, a crowd-sourced resource for independent, DIY, and/or beginning home-based podcasters.

The Kangaroofern Media Lab team will review the resources submitted here and add them as soon as possible to the Podcaster Toolbox.

  • 🏜️ Transistor.fm - is a powerful and simple podcasting platform. The ability to host multiple podcasts on one account makes it ideal for podcasters with multiple shows.

  • 🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

  • 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

  • đźš— Niceboard - modern job board software, helps communities and organisations create and manage job boards.

  • đź“Ľ Tubebuddy - is a complete tool for YouTube channel management and growth.

  • đź“ą VidIQ - is a website for learning that focuses on offering video tutorials and analytics to aid users in expanding their YouTube channels.

The complete Toolbox can be seen at https://www.podworks.io/toolbox

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