PodWires
Posts
🎙️Online advertising spend reaches $14.7 billion

🎙️Online advertising spend reaches $14.7 billion

Growth rate of 3.7% slower than previous year but gained ground in second half of 2023

This newsletter is sponsored by Podworks.io

Are you looking to get in front of 5000+ Independent Podcast Producers? Sponsor this Newsletter

The latest Podcast Technical Measurement Guidelines from IAB Tech Lab, the global digital advertising technical standards-setting body, focus on server-side podcast measurement and address podcast audio file download measurement.
The 2024 International Women's Podcast Awards will return on Wednesday, June 19. Podcasters, audio professionals, and podcast enthusiasts will gather at the IET London: Savoy Place for this 4th annual event to celebrate women in podcasting. A global livestream will be available.

Local radio's podcast efforts are reportedly receiving a boost from ad buyer interest.
Data from PwC Australia's IAB Australia Online Advertising Expenditure Report (OAER), which was released today, shows that the Australian online advertising market reached $14.7 billion in spending for the 2023 calendar year. Annually, the total amount spent on advertising grew by 3.7%.

The comedy podcast series Podcrushed, which Penn Badgley from Gossip Girl and You co-hosts, is now part of Lemonade Media's podcast lineup, the podcast company announced.
‘Half-Arsed History’ Podcast Joins Acast Creator Network, Hits Six Million Listens.
There .are glaring gaps in the Australian media and advertising industries' representation of gender pay equity.
Cumulus Media filed a “poison pill” defence plan with the SEC to prevent a hostile takeover by a Singapore-based company owned by the billionaire behind Sports Illustrated's recent clearing house.
Evergreen Podcasts (Evergreen) proudly partners with Crowd Network, a UK-based independent podcast network known for unforgettable stories and personalities. We Didn't Start The Fire, a Billy Joel-inspired pop culture history podcast, is one of Crowd Network's best shows on Evergreen.
Vet Podcast Sales Amplitude Media Partners is a new ad network that John Donahue launched.

Realm, the leading audio entertainment studio in the business and one of the fastest-growing independent podcast networks globally announced today that interactive software pioneer Peter Levin has joined its Board of Advisors.
New Zealand Media and Entertainment (NZME) has today announced the appointment of James Butcher to the role of Chief Commercial Officer.
Two former iHeartMedia executives, Holly Garrard and Jesse Kinney, have joined the sales team of podcast advertising platform mowPod.
After leaving Spotify in April 2022, podcasting leader Courtney Holt is returning to audio. Moonbug Entertainment, a kid-focused media company, hired him as Global Head of Music and Strategic Audio Initiatives.

- After a successful debut season with over 3 million downloads and 12+ festival selections, the award-winning podcast Table Read, which brings unproduced scripts to life, is gearing up to release the highly anticipated season two.

We'd like to recommend a good podcast to our readers. Just click here.

This section is updated regularly. View more, feel free to add yours.

Here are our current featured roles. Check the job board for more jobs and some freelance gigs.

History Hit is on the lookout for a Senior Audio Producer with a passion for history to work closely with the Head of Podcasts and manage a slate of podcasts.
Global Situation Room, inc looking to hire a multi-platform Podcast Producer and Editor for three high-profile podcasts.

Please mention Podworks.io or Podwires in your application.

Do you need to hire for your podcast? Here's where you can post a job (for free). Come hang out with us at podworks.io if you are a professional podcast producer!

This section is updated regularly. View more, feel free to add yours.

Podcasting for Profit workshop: From Content to Client. Strategize Your Success with a Sales Funnel That Fits Your Podcast and learn the 3 keys you need to have for a profitable podcast
The Hot Pod Summit is returning to Brooklyn on February 28th, 2024, as part of On Air Fest for a day of in-depth talks, intimate conversations, and industry networking.
The Institute for Independent Journalists 2024 Freelance Journalism Conference on February 29 and March 1, 2024
Lower Street, the organisation behind the Brand Podcast Virtual Summit, has released the complete list of speakers. The free event is intended for those who want to start or expand a brand podcast.
The Podcast Show London is back, and from May 24–25, it will unite thousands of podcast enthusiasts from around the world under one roof at the Business Design Centre in Islington.
The speakers are lining up for the next Foot in the Door event, taking place at the Glasgow University Union on Wednesday 28th February, and we are delighted to reveal the full program.
This section is updated regularly. View more, feel free to add yours.

Articles and videos from around the podcast community that you might find interesting, as well as some people to check out, are included in this section.

👉 Lenny Rachitsky latest’s podcast episode interviews Donna Lichaw (author of the Leader’s Journey) - How to discover your superpowers, own your story, and unlock personal growth.

👉 Mumbrella writes an interesting article about your last-minute guide to Taylor Swifting your PR.

👉 The creator of Parcast, Max Cutler, wrote a post on LinkedIn discussing how podcasting seems to be moving towards video and complimenting YouTube's podcast experience.

Welcome to the Podcaster Toolbox, a crowd-sourced resource for independent, DIY, and/or beginning home-based podcasters.

The Kangaroofern Media Lab team will review the resources submitted here and add them as soon as possible to the Podcaster Toolbox.

🏜️ Transistor.fm - is a powerful and simple podcasting platform. The ability to host multiple podcasts on one account makes it ideal for podcasters with multiple shows.
🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.
🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.
🚗 Niceboard - modern job board software, helps communities and organisations create and manage job boards.
📼 Tubebuddy - is a complete tool for YouTube channel management and growth.
📹 VidIQ - is a website for learning that focuses on offering video tutorials and analytics to aid users in expanding their YouTube channels.