🚀Podcast Advertising Spending Surges 39% in Q1 2024

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• 🎧Libsyn Ads' April 2024 Podcast CPM Rates Analysis

• 🔥Apply to New Voices!

• 🚨 Podcast Insight : Where to Look for Listeners of Light Audio

• 🌏 Podcast Recommendation: The Magic Spark

• 🛠️Podcast Events & Toolbox

🎧Libsyn Ads' April 2024 Podcast CPM Rates Analysis

The cost per thousand, or CPM, rates for the Libsyn ads were just released. Libsyn Ads offers creators, advertisers, and agencies all-inclusive podcast advertising solutions. These rates are released on a monthly basis.

The purpose of the company's data release is to enable the podcaster and advertiser communities to easily track market prices and to offer more information about podcasting advertising as a revenue stream. The information is based on real sales information from Libsyn Ads' thousands of shows. [ Read more]

🔥 Apply to New Voices!

This year, New Voices will bring together a cohort of emerging audio makers to engage in critical dialogue about their creative journeys and support them as they chart their own paths. 

The 5-month program will run virtually from August to December 2024 to best support our participants' needs throughout the U.S. Sixteen selected participants will receive mentorship, professional development support, online workshops with leaders in the industry, a $1,000 stipend and be part of a community of peers.

An information session will be held on Thursday, May 9th at 3pm ET.

The deadline to apply is 11:59pm ET May 17, 2023. [Read more]

💥 Attention, podcasters!

Introducing Podworks.io - the ultimate marketplace for taking your show to new heights. Experience a seamless platform that streamlines your podcast production process, empowering you to create professional-quality episodes with ease.

1. Effortless Collaboration: Connect with talented audio professionals who can elevate your podcast's production quality.

2. Comprehensive Services: From editing and sound design to marketing and monetization, find all the resources you need to thrive in one convenient place.

Join the thriving community of podcasters who trust Podworks.io to simplify their journey. Sign up today and unlock the full potential of your show!

🚨Where to Look for Listeners of Light Audio

Which Americans aged 13 and up use audio during the day? The Share of Ear® study by Edison Research is the answer to this question. It asks participants across the country to complete an extensive one-day audio listening diary.

This journal describes what they listen to, where they listen, what gadget they use, and how long they listen for. On average, respondents listen to audio for four hours a day, but some spend a lot more time with audio sources, while others don't use them at all. This week's insight looks at how Americans use audio across a range of frequencies. [Read more]

👉 Get the latest news from Australia in a bite-sized report in 5 minutes. Click here to get started.

• As part of a bigger effort to draw advertising to its expanding library of digital video, streaming service Spotify made its debut at NewFronts week on Wednesday night. Although Spotify is still primarily a music, podcast, and audiobook service, its video inventory has significantly increased as a result of this growth.

• The Black Effect Podcast Festival, which Charlamagne Tha God once more partnered with iHeartRadio to present, was a great way to see the growth of black podcasting.

• Compared to the 347,000 subscribers it lost in the same period last year, SiriusXM lost 359,000 customers in Q1 2024, indicating a significant decline in self-pay subscribers.

• Podcast advertising saw a surge in March following a sluggish start to the year. By the end of the first quarter, Magellan AI reports that spending had increased by 39% over the previous year.

This Magic Spark podcast is for the open-hearted, magick makers seeking to cultivate consistent soul growth, healing, wellness, and, quite frankly, the highest expression of your soul in this lifetime.

This section is updated on a regular basis. View more, feel free to add yours

• Emily Copeland of ARN is appointed by ABC as the head of music for all six platforms.

• Novel Audio, a BPA-winning podcast production company, named Craig Strachan, former Amazon music global head of podcast industry, as its CEO. Strachan is also a judge for this year's awards.

• The Magic of Podcasting: How Brands are Finding Success with the Right Podcast Partner. Podcast advertising has emerged as a powerful medium for brands, offering measurable results and captivating storytelling opportunities. It’s poised for accelerated growth, serving as both a brand awareness and direct response channel.📅 Thursday, May 9, 2024 | 11:40 a.m. – 12:00 p.m. EST🚀 TINK🎫  PAID📍 360 Madison Avenue , NY & IAB.com

• Podcast Group Therapy: How to Promo Swap. Promo swaps are an easy, seamless, and time-friendly way to partner with other podcasts and effectively grow your audience. Join us to understand the power and versatility of promo placements!📅 Wednesday, May 15, 2024 at 9:00am🚀 TINK🎫  $100/person for a 1-hour group session📍 VIRTUAL

• Publisher Podcast and Newsletter Summits. The Only in the UK improve publisher podcasts and newsletters. Learn how leading media brands and successful startups produce podcasts, grow newsletters, and integrate them into a strategy.📅 Wednesday, June 12 | 9:00am🚀 Media Voices🎫 Paid📍 Salsa Temple, UK

• Podcast Creator Summit - Are you a D.C.-based podcaster looking for tips and tools of the trade? Are you looking to meet other podcasters and expand your network? We are pleased to announce that nonprofit public media organization PRX –– one of the world’s top podcast publishers and public radio distributors –– will host the Podcast Creator Summit at WAMU’s studios📅 Wednesday, May 15, 2024 at 9:00am🚀 PRX 🎫 Free📍 WAMU Black Box Theater and Community Room 4401 Connecticut Ave NW, Washington, D.C. 20008

This section is updated on a regular basis. View more, feel free to add yours

Send press releases to [email protected]. Editorially, we may rewrite headlines and descriptions. Visit podworks.io to post your upcoming events or job openings for free.

• Katie Paterson of Podcast Host claims that only 8% of independent podcasters enter podcast awards. Here’s why

• Joni Deutsch of Podglomerate wrote a piece on how to coordinate a podcast feed drop to grow your audience

• Jeff Vidler wrote a good article about What We’ve Learned About What Makes a Successful Branded Podcast 

Welcome to the Podcaster Toolbox, a crowd-sourced resource for independent, DIY, and/or beginning home-based podcasters.

The Kangaroofern Media Lab team will review the resources submitted here and add them as soon as possible to the Podcaster Toolbox.

• 🏜️ Transistor.fm - is a powerful and simple podcasting platform. The ability to host multiple podcasts on one account makes it ideal for podcasters with multiple shows.

• 🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

• 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

• 🚗 Niceboard - modern job board software, helps communities and organisations create and manage job boards.

• 📼 Tubebuddy - is a complete tool for YouTube channel management and growth.

• 📹 VidIQ - is a website for learning that focuses on offering video tutorials and analytics to aid users in expanding their YouTube channels.

The complete Toolbox can be seen at https://www.podworks.io/toolbox

Podwires is here because of our incredible partners' unwavering support.

👀 Employing? or trying to find a new job?

Do you need to hire for your podcast? Here's where you can post a job (for free). Come hang out with us at podworks.io if you are a professional podcast producer!

More on Kangaroofern Media Lab

• That Podcast Exchange - This podcast is an insightful conversation with people at the top of their game and deconstructs them to find the tools, tactics, and tricks to help you achieve your dream goal as Podcast Manager.

• Get Evening Post Wrap - for nightly bite size news around Australia and the world.

• Podwires Daily - for providing news about audio trends and podcasts.

• Podwires Asia - for reporting on podcasting and audio trends in South East Asia

• Trailer Mixtape - The Hottest Podcast trailer to watch

• There’s a Glitch - updated tech news and scam and fraud trends

• The Freeman Chronicle Podcast - features expert interviews on current political and social issues in Australia and worldwide.

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