🚀Podcast Agency Workforce Trends: 67% Remain Small, 19% Grow Medium-Sized

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• 🎧Podcast Agency Workforce: 19% Now Employ 11-20 People

• 🔥Watch Out for the Fake Podcast Invite Scheme!

• 🚨 Podcast Insight : Jacobs Media's Techsurvey 2024 Reveals Audio Industry Insights

• 🌏 Podcast Recommendation: Second Sunday

• 🛠️Podcast Events & Toolbox

🎧Podcast Agency Workforce Trends: 67% Remain Small, 19% Grow Medium-Sized

The 2024 State of Podcast Agencies report, published by CoHost, provided the most recent information and insights into the state of podcast agencies today.According to the report, 67% of podcast agencies employ ten or fewer people. This is a decrease from the 79% of agencies that had 10 or fewer employees in our 2023 State of Podcast Agencies report. Following that, the share of agencies with 11–20 workers falls to 19%, an increase from 6% in the previous year. Podcast agencies are still regarded as small businesses in spite of their expansion.According to podcast agencies, relationship development (29%) and brand storytelling (36%) are the two biggest advantages of podcasting.

For the next five years, most podcast agencies predict that video podcasting will be the biggest thing. In light of the increasing inclination towards video and YouTube's continuous investment in podcasting, agencies will have to broaden their range of services and competencies. [Read more ]

🔥 Watch Out for the Fake Podcast Invite Scheme!

We came upon an intriguing article by Big Technology newslette's Alex Kantrowitz regarding the most recent podcast scam, which involves people posing as producers of well-known shows in order to obtain access to the private accounts of requested guests.

Scammers are using people's vanity or desire for attention to their advantage, so fake podcast invites are popping up more frequently. In these scams, victims are invited to appear on a show, asked to provide a "tech check," and their credentials are stolen during setup.

Usually, during the setup, someone will pretend to be a producer from Barron's and ask for their credentials. Podcast scams have become more common as podcast popularity and status have grown. Examples of these include phoney podcast sets that are used to promote products and mobile game websites that manipulate download counts by offering in-game rewards. [Read more ]

💥 Attention, podcasters!

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🚨Jacobs Media's Techsurvey 2024 Reveals Audio Industry Insights

The results of Jacobs Media's Techsurvey 2024 were released on Thursday. They show how the radio industry is doing with the most dedicated listeners. This year looked "pretty, pretty good," according to Fred Jacobs. AM/FM made progress in the digital transition while staying strong in its over-the-air strongholds. Between January 9 and February 11, 2024, 31,413 people from 500 commercial radio stations in the U.S. and Canada filled out the survey. This large set of information, gathered from radio station databases, websites, and social media, gives a clear picture of how listeners are acting and interacting right now. [Read more]

👉 Get the latest news from Australia in a bite-sized report in 5 minutes. Click here to get started.

• BackBeat Media is happy to announce that it has partnered with Blubrry, a pioneer in podcast analytics and hosting. With the goal of maximising sponsor engagement and audience experience, this partnership will launch a new line of host-read advertising services designed specifically for a few Blubrry-hosted podcasts.

• For the New York Times podcast, which it says will be a new flagship interview series, spoken and written word will come together like never before. The show, appropriately titled The Interview, is a collaborative effort between the Times Audio team and New York Times Magazine. The interviews will be published as a writer's question-and-answer feature for readers who would rather read the text, and as a podcast for listeners.

• Podglomerate recently released almost 1,000 of the most popular Spotify shows. Perfect, they say, for research, pitching, and general introspection.

• After being released in 2018 and having been downloaded over 500 million times, the Google Podcast app will be discontinued on June 23, 2024, to make way for YouTube Music.

Second Sunday is a podcast about Black queer people finding, keeping, and sometimes losing faith in the Black church. Join hosts Darren and Esther as they take turns exploring the journey of each guest as they navigate religion, spirituality, culture, and identity. You’ll love this show if you have questions about religion, grew up around the Black church, and want to hear perspectives and a tiny bit of advice from people who have survived challenging moments and complicated feelings. Most of all, you’ll love this show if you enjoy listening to hosts who crack jokes first and ask questions later. Tune in to Second Sunday on The Qube or wherever you get your podcasts.

This section is updated on a regular basis. View more, feel free to add yours

• Cintia Gabilan has joined the Interactive Advertising Bureau as Vice President of the IAB Media Centre, which oversees the IAB Podcast Upfront.

• Chris Baughen, a Spotify executive, has been appointed as Wondery U.K.'s new head of podcasts. He will be based in London and begin working for the company on April 29.

• Promoting Your Podcast With Headliner. Headliner has aided more than 1.3 million podcasters in expanding their listenership. Headliner develops user-friendly, all-inclusive solutions for the "growth problem" based on input from podcasters. Podcasters can use Headliner to not only produce audiograms and basic marketing materials—that's what we do best—but also to record, edit, connect, and advertise their podcasts online! 📅 Friday , May 1 , 2024 at 12pm PT / 3pm ET🚀 AIR🎫  FREE📍 VIRTUAL

• Podcast Group Therapy: How to Promo Swap. Promo swaps are an easy, seamless, and time-friendly way to partner with other podcasts and effectively grow your audience. Join us to understand the power and versatility of promo placements!📅 Wednesday, May 15, 2024 at 9:00am🚀 TINK🎫  $100/person for a 1-hour group session📍 VIRTUAL

• TPA Presents: Video in Podcasting: Should you do it? If so, how? - Arielle Nissenblatt (Descript) takes us through a lively, interactive 60-minute session unpacking the challenges and rewards of video in relation to podcasting. She’ll take your questions and provide insights into what it all means and her obsession with Beluga Whales.📅 April 30 | 12pm ET / 9am PT🚀 The Podcast Academy🎫 Free📍 Online

• Podcast Creator Summit - Are you a D.C.-based podcaster looking for tips and tools of the trade? Are you looking to meet other podcasters and expand your network? We are pleased to announce that nonprofit public media organization PRX –– one of the world’s top podcast publishers and public radio distributors –– will host the Podcast Creator Summit at WAMU’s studios📅 Wednesday, May 15, 2024 at 9:00am🚀 PRX 🎫 Free📍 WAMU Black Box Theater and Community Room 4401 Connecticut Ave NW, Washington, D.C. 20008

This section is updated on a regular basis. View more, feel free to add yours

Send press releases to [email protected]. Editorially, we may rewrite headlines and descriptions. Visit podworks.io to post your upcoming events or job openings for free.

• Katie Paterson of Podcast Host claims that only 8% of independent podcasters enter podcast awards. Here’s why

• Joni Deutsch of Podglomerate wrote a piece on how to coordinate a podcast feed drop to grow your audience

• Jeff Vidler wrote a good article about What We’ve Learned About What Makes a Successful Branded Podcast 

Welcome to the Podcaster Toolbox, a crowd-sourced resource for independent, DIY, and/or beginning home-based podcasters.

The Kangaroofern Media Lab team will review the resources submitted here and add them as soon as possible to the Podcaster Toolbox.

• 🏜️ Transistor.fm - is a powerful and simple podcasting platform. The ability to host multiple podcasts on one account makes it ideal for podcasters with multiple shows.

• 🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

• 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

• 🚗 Niceboard - modern job board software, helps communities and organisations create and manage job boards.

• 📼 Tubebuddy - is a complete tool for YouTube channel management and growth.

• 📹 VidIQ - is a website for learning that focuses on offering video tutorials and analytics to aid users in expanding their YouTube channels.

The complete Toolbox can be seen at https://www.podworks.io/toolbox

Podwires is here because of our incredible partners' unwavering support.

👀 Employing? or trying to find a new job?

Do you need to hire for your podcast? Here's where you can post a job (for free). Come hang out with us at podworks.io if you are a professional podcast producer!

More on Kangaroofern Media Lab

• That Podcast Exchange - This podcast is an insightful conversation with people at the top of their game and deconstructs them to find the tools, tactics, and tricks to help you achieve your dream goal as Podcast Manager.

• Get Evening Post Wrap - for nightly bite size news around Australia and the world.

• Podwires Daily - for providing news about audio trends and podcasts.

• Podwires Asia - for reporting on podcasting and audio trends in South East Asia

• Trailer Mixtape - The Hottest Podcast trailer to watch

• There’s a Glitch - updated tech news and scam and fraud trends

• The Freeman Chronicle Podcast - features expert interviews on current political and social issues in Australia and worldwide.

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