- PodWires
- Posts
- 🎙️ Podcast Dominate the attention economy, 42 % aged 12 listen to Podcast
🎙️ Podcast Dominate the attention economy, 42 % aged 12 listen to Podcast
Miko Santos
September 01, 2023
“You’re going to be terrible at a lot of things for years until you’re successful. People probably aren’t going to listen to your podcast initially. But if you like it and you keep putting it out, people will find it.”
I recall Keith Kingbay, co-host of New Player Has Joined, saying this. Being a podcaster or podcast producer like you and me requires passion and love for the work, and the community will support you in achieving your goal of reaching a global audience.
I hope you will enjoy this week's newsletter, and please support our fellow creative professionals under WGA and SAG-AFTRA on their ongoing strikes.
Happy Podcasting!
Word for the day
Hope is such a bait, it covers any hook.- Oliver Goldsmith
Today in History
1804 Juno, one of the largest main belt asteroids discovered by German astronomer Karl Ludwig Harding.
Five Late Night Hosts Work Together to Launch a Podcast for Staff Affected by the Strike. This past May, the hosts of five major late-night talk shows had an idea: to meet every week to discuss the complexities behind the ongoing Hollywood strikes.
For the first time, according to Edison's most recent quarterly report, Americans are now using on-demand platforms more frequently than they were previously. The difference between linear listening and on-demand listening at the end of 2015, just seven and a half years ago, was 38 percentage points. However, the margin was eliminated over time, quarter by quarter, year by year, and now on-demand is in the lead.
Podcasts and AM/FM Radio Take Up the Large Majority Of Time On the "U.S. Ad-Supported Audio Clock," according to "Share of Ear" Q2 2023. The growth of podcasts is still on the rise, and Spotify's expanding user base does not benefit advertisers.
Sport Social Podcast Network almost doubles cricket and cycling downloads. The Sport Social Podcast Network has reported that a 96% increase in cricket and cycling podcast downloads from its network was caused by the popularity of the Ashes and Tour de France.
An audio or video podcast is one. The client confirms this. One of the headlines from the study is “The Definition of a Podcast is Changing”, which indicates that 75% of 15- to 64-year-old podcast consumers in the United States believe a podcast should be defined as “audio or video”.
The argument in favour of podcast advertising has just gotten louder: Podcast ads get more attention than those in other media. Podcast advertisements seem to hold consumers' attention longer than those on other popular media platforms, like TV, according to research from the ad agency Densu. Additionally, compared to their rivals, podcast ads produce impressive ad recall.
More than 180 million Americans listen to podcasts that catch their interest, and the audience is rapidly growing. Topics range from true crime to wellness to politics. Fans are incredibly receptive to brand messages, which is a boon for brave advertisers who have embraced podcasts.
Podcast ads attract two times as much attention as social media, digital video, and TV ad formats, according to dentsu's 2023 Attention Economy Podcast Study, which was carried out in collaboration with the research firm Lumen.
With an average attention span of 14.2 seconds, host-read podcast advertisements outperformed 30-second TV spots.
The popularity of podcasts is currently at an all-time high. According to The Infinite Dial®, 42% of Americans aged 12 and over listen to the medium each month. However, podcasting continues to ignore some American generations.
Gabriel Soto, senior director of research at Edison Research, gave a presentation last week at Podcast Movement 2023 in Denver on why reaching out to each generation of Americans—from Baby Boomers to Millennials—is important for the development of podcasting. But today's youth may be the most crucial generation to appeal to.
“As you can see from the graphic below, of the five age cohorts Soto analyzed in Denver, the highest reach of weekly podcast listening occurs among U.S. Millennials (currently age 25-42). Half (50%) listen to the medium every week. Listening rates diminish as we go down (and up) in age.” Soto said
Send press releases and events to [email protected] Other ways to contact us. Editorially, we may rewrite headlines and descriptions.
What you should do is: Create a fantastic card for Dad, tell him why he's the best, don't forget to include some wonderful interpretive drawings of him (), and then list the top five podcasts recommended by LiSTNR for Father's Day along with a promise to give him time to listen to them. Dad will love this Father's Day gift and will keep it, listen to it, and remember it.
It could just be the greatest Father’s Day gift ever, and it’s free! This year forget jocks and socks, and give Dad time; time to listen to other Dads talking about being a Dad, because being a Dad has changed!
The podcasts on LiSTNR's Father's Day Listening List feature discussions between Dr. Daniel Golshevsky (Dr. Golly) and parents who have developed into "experts" in their children's health as well as insights from a father for the first time, Raph Dixon, about what it's like to be a dad in the 21st century with contributions from Aaron Gocs and Osher Gunsberg.
Podworks.io Podcast 101 from the Experts. This 10 part instructional video series for early-stage podcasters that covers everything from audio production to making money is courtesy of our friends in Podcasting.
11 Top Podcast Training Courses for Beginners 2023 (Free & Paid) Are you looking to start a podcast but want to educate yourself a little first? Fortunately, there are brilliant podcast training courses to take you from a podcast beginner to a pro in no time. You can find free courses, so even if you're on a budget, you can start somewhere.
How to promote a Podcast. The team at Buffer has done extensive research on the best methods and tactics for getting podcasts downloaded as frequently as possible, seen by as many people as possible, and hopefully listed on iTunes' New and Noteworthy list. They have come up with a list of 10 tactics for promoting podcasts that they encourage you to try.
How Excited Should Podcasters Be About the Integration of Spotify and Patreon? You've probably heard that Patreon and Spotify have teamed up to introduce integration. As a result of this development, podcasters can now automatically remove their subscriber-only content from Patreon and make it accessible to a hugely increased number of listeners on Spotify.
TAP Magazine’s Latest Issues Explores African Podcasting and the Fututre of Radio . Collaborating with Afripods, this special edition features contributions from over 80 individuals spanning 18 African nations. Encompassing diverse perspectives, the issue provides a comprehensive overview of the current state of podcasting across the continent, highlighting growth, trends, and challenges.
The amount spent on online advertising has reached $14.2 billion for FY23, but growth has slowed in Australia. All categories recorded growth despite challenging economic conditions and a strong comparative period which included the Summer and Winter Olympics and a federal election. However, overall growth slowed to 1.8% year-on-year, compared to the 22% year-on-year growth recorded in FY 2022.
Unbridely Modern Wedding Planning Podcast launches 18 September 2022. Camille will conduct her 900th wedding ceremony in November and brings her wealth of knowledge and inimitable no-nonsense style to the Unbridely Podcast.
Canva Celebrates 10 years of Empowering the World to Design. Today marks the 10-year anniversary of Melanie Perkins, Cliff Obrecht, and Cameron Adams' launch of Canva, the only all-in-one visual communication platform in the world, with the aspirational goal of enabling everyone to design.
Nearly three in ten US internet households are cancelling services as the streaming wars intensify in order to save money. According to a recent Parks Associates study, nearly one-third (29%) of US internet households are discontinuing streaming video services to save money. The study also reveals a 47% annualised subscriber churn rate for streaming platforms.
Pacific Life Wins Telly Awards for Podcasr, Video, and Live Webinar. Pacific Life’s Institutional business team was honored at the 44th annual Telly Awards with four awards for work that includes The Wave Strength podcast, a motion graphic video, and a LinkedIn Live webinar.
Podbean Speaks at Radio Days Asia. Podbean announced today they will be speaking at Radio Days Asia in Kuala Lumpur, Malaysia on Wednesday, September 6th at 10:30am
Grants For Podcasters and Audio Creators. BUILD is an audio-first learning podcast platform with classes made by the industry professionals
Staying Creatively Brave When Working with Brands. In this 3-part series, the Pacific Content team shares its secrets for making award-winning podcasts for brands that achieve our clients’ business goals, and delight our listeners.
From Mic to Mastering, an Audio Engineers' Journey. From the award winning audio team at Pacific Content, this 4 part class is designed to help podcast producers of any experience level improve the sonic quality of their project.
Finding the Time and Space (and Discipline) for Creative Play. It’s easy to forget why you fell in love with storytelling to begin with. Between deadlines and having to make ends meet, that love can become a grind – or a burnout. In this webinar, Ruxandra Guidi will give you the tools and framework to focus your interests beyond paid work, into a practice that can sustain you and encourage more creativity.
Podcast training workshop: finding your voice(over) and tracking narration like a pro. This workshop is designed to give you skills and confidence in the next foundational narrative podcasting step after scriptwriting and editing: recording, narration, and finding your voice as a host.
Here are our current featured roles. Check the job board for more jobs and some freelance gigs.
Audio Director -Mamamia. The Audio Director is responsible for overseeing the strategic and operational aspects of the Mamamia Podcast Network. As the brand guardian, you will lead the expansion of our podcast offerings and ensure alignment with strategic content priorities.
Podcast Scriptwriter. Audiochuck is seeking a seasoned storyteller who loves research and can write suspenseful and compelling stories. Our ideal candidate is someone who can capture the voices of our hosts, the style, the story flow, the story elements, and the spirit of advocacy for victims of violent crime and their families within their writing.
Senior Podcast Partner Manager - You'll also be the point person for creators in Indonesia working to increase Spotify’s appeal as a preferred platform and support their growth with the right tools and distribution strategy.
Tiktok For you Summit Australia 2023. #Foryou Summit is returning in 2023 for an unforgettable afternoon of inspirations and education designed just #Foryou
Amplify Your Audience: Navigating Discoverability as an Indie Podcaster. Join us for an exclusive event on podcast discoverability, featuring Lynz Floren, a podcast expert from Growth Network Podcasts.
Listen up! A primer on Today's Digital Audio Ecosystem. From the popularity of podcasting to advancements in high-definition audio streaming and more, digital audio is a powerful format worth adding to your marketing mix.
Info Session for the Berlin School of Podcasting's Step One Podcasting Programme​​​​​. Learn how to plan, produce, and launch your first “radio-ready“ podcast and tell the world the story you want to tell.
What kind of podcast do you prefer to listen to?
Jaime’s answer to Tell us you have a podcast without actually mentioning it to us: “Listening to voices and stories that will provoke thought and hold your attention without the use of a screen.”
Going out to grab a bagel in Brooklyn in my new fav shirt. Wish me luck!
— Arielle Nissenblatt (sounds like 'this & that') (@arithisandthat)
3:54 PM • Aug 28, 2023
   |   |
Please feel free to email us at any time with your thoughts on anything we do because we love to hear them at [email protected]
Reply