📢Podcast Group Therapy: How to Promo Swap

🚀 Advertise with our newsletter to get in front of Podcasters and Podcast Producers

Promo swaps are an easy, seamless, and time-friendly way to partner with other podcasts and effectively grow your audience. Join us to understand the power and versatility of promo placements!

Join us to discover:

• Understanding the concept of promo swaps and their role in podcasting.

• Podcast promo formats and crafting compelling promo.

• Finding mutually beneficial partnerships regardless of audience size.

• Leveraging Tink Media’s Swap Database to streamline collaborations.

Meet the Session Leads

Aakshi Sinha (she/her)

Aakshi Sinha has worked with a variety of shows—from fiction, and travel, to kids' podcasts—to help them build partnerships through promo swaps. She believes there is a way to leverage the power of swaps to not only reach new audiences but also build a community of podcast friends that make creating podcasts less lonely and more fun. The key is finding a swap that helps all sides of the partnership get closer to their goals. She hopes to share this during this session using a variety of real-life examples and scenarios.

Holly Brown (she/her)

Holly Brown is a growth marketing specialist and is passionate about the power of promo swaps. From comedy to social justice to food - she’s helped brand new shows find their audience and gave ongoing ones a listener boost. Plus, as a comedian, she knows how to craft catchy ad copy that'll make your promos pop!

What is Podcast Group Therapy?

At Tink, we're passionate about Podcast Therapy — an hour of consulting in which we share marketing tactics tailored to your show's goals. It's a blast! But it’s limiting. We can only serve a few creators at a time. We want to broaden our reach. Why? Shows with limited budgets need growth help too...

Enter Podcast Group Therapy!

In small groups of 10 or less, you'll engage with Tink's marketing experts in interactive sessions, diving into niche strategies like promo swaps, impactful show launches, and more genre-specific marketing. These sessions are here to help your specific genre and goals, while offering a chance for podcasters with similar topics to collaborate.

Tink’s founder, Lauren, describes it as "the most exciting thing Tink has done."

Why? Because it makes podcasting marketing accessible to all and fosters deep connections within the audio community. "These sessions are going to be a ton of fun, and the amount of insight we can share is bananas." Welcome to Podcast Group Therapy, where expertise meets friendship, one session at a time.

How Podcast Group Therapy Helps:

• Cost-effective podcast marketing strategies

• Niche-focused, theme-centered sessions

• Pre-session trailer or podcast snippet review for personalized understanding

• Real-time feedback and actionable tips

• Insights from a diverse group of podcasters

• Networking opportunities in a supportive community

• Interactive breakout groups to practice shared tactics

📅 Wednesday, May 15, 2024 at 9:00am

🚀 TINK

🎫  $100/person for a 1-hour group session

📍 VIRTUAL

More on Kangaroofern Media Lab

• That Podcast Exchange - This podcast is an insightful conversation with people at the top of their game and deconstructs them to find the tools, tactics, and tricks to help you achieve your dream goal as Podcast Manager.

• Get Evening Post Wrap - for nightly bite size news around Australia and the world.

• Podwires Daily - for providing news about audio trends and podcasts.

• Podwires Asia - for reporting on podcasting and audio trends in South East Asia.

• Trailer Mixtape - The Hottest Podcast trailer to watch

• There’s a Glitch - updated tech news and scam and fraud trends

• The Freeman Chronicle Podcast - features expert interviews on current political and social issues in Australia and worldwide.

Got a News Tip?

Send press releases to [email protected]. Editorially, we may rewrite headlines and descriptions. Visit podworks.io to post your upcoming events or job openings for free.

👀 Employing? or trying to find a new job?

Do you need to hire for your podcast? Here's where you can post a job (for free). Come hang out with us at podworks.io if you are a professional podcast producer!