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Let’s dive in on today’s newsletter.

• 🎙️Uncovering 2024 Culture Trends: The Importance of Audio and Podcasts

• 🚨 Podcast Insight: Programmatic Revenue in Singapore's Audio Market Booms by 3x

• 🌏 Podcast Elsewhere: Now open: 2024 Radioinfo Asian Podcast Awards.

• 🌋 Take a Quiz : Are you ready to start creating innovative podcasts?

• 🛠️Podcast Events & Toolbox -

🎙️Uncovering 2024 Culture Trends: The Importance of Audio and Podcasts

SiriusXM Media released its 2024 Culture Trends Report today, highlighting new audio and the rise of podcasting.

The Revelation

The report highlights the importance of staying abreast of cultural content to keep it relevant and engaging to diverse audiences. Audio platforms such as music, podcasts and live broadcasts play an important role in establishing trends and connecting communities among different demographics

Based on the report, 36% of listeners enjoy music and audio from other cultures, while 46% of those aged 18 and over tend not to follow mainstream culture 44% of listeners believe that audio and people like they, their community, or the artists/podcasts they listen to feel .

Substream mainstream, where niche communities are growing globally, is becoming increasingly popular. Nari, the important event, features women in pop culture reframing social expectations and economic development.

Podcasts play an important role as they keep things moving and create connections between different demographic groups. Subcultures are gaining popularity and reshaping mainstream culture, while women in pop culture are redefining social expectations. Fans like the K-poppers, Bayhive, and Swifties make money in the music industry and influence popular culture.

Authenticity and trust are essential in the digital age, as technology makes them accessible but also increases the need for physical authenticity. Podcasts are an authentic, trusted source, providing unbiased insights from multiple perspectives. Advertisers can use these trends to create meaningful connections and build brand loyalty.

The Date and Sources

The report was created through the usage of the views, research, and revel in of the SiriusXM crew and compiles proprietary insights directly from listeners of SiriusXM Media, distinctive facts from the complete community, and analysis from audio experts with more than twenty years of enjoy.

Why does it count

In precis, the 2024 Culture Trends Report emphasizes the significance of know-how and leveraging audio media to hook up with customers authentically.

Our take :

With the ongoing boom in audio intake, brands that target setting up proper connections thru this medium will advantage a aggressive area in attaining and tasty their audience. By staying ahead of cultural developments and using the insights supplied on this report, advertisers can position themselves for fulfillment within the evolving media landscape.

💥 Attention, podcasters!

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1. Effortless Collaboration: Connect with talented audio professionals who can elevate your podcast's production quality.

2. Comprehensive Services: From editing and sound design to marketing and monetization, find all the resources you need to thrive in one convenient place.

Join the thriving community of podcasters who trust Podworks.io to simplify their journey. Sign up today and unlock the full potential of your show!

🚨Programmatic Revenue in Singapore's Audio Market Booms by 3x

Triton Digital’s marketplace today found out that Singapore is one of the fastest developing markets for audio within APAC.

The Revelation

According to estimates from Mr. Simon Lee, Director of Audio Marketplace Operations at Triton Digital, programmatic revenue in 2023 is 3 instances better than in 2022, with large impact from programmatic advertisers

Tuesday and Wednesday had been the most famous days on streaming song stations, with 50M listeners. The platform breakdown is cell app (47%), computing device (27%), cell internet (6%), clever speaker (8%), and different (12%).

On average, 1.1M particular listeners in line with week pay attention to podcasts for about 3 hours in keeping with week. Some famous genres are grownup modern, news, political, old style, pop, business and punishment, communicate radio, and comedy.

Recently advertisers found out that 39% of target market speaks Chinese, 21% speaks English, 3% speaks Malay, fifty eight% listen on cell devices (29%), nine% pay attention on smart speaker (29%) ), 24% use Apple merchandise, 11% use Spotify, 8% use ExoPlayer, 6% use iOS apps, 5% use Google Podcasts, three% use Google Chrome and 1% the usage of Android apps.

Reason being one of the fastest growing podcast market in Asia.

In an exclusive interview with Mr. Lee, He said “I would say its because there is now growing awareness of podcasts, and there is a lot of quality audio content being produced around specific genres and audiences. And people are discovering podcasts through social media posts”

Why does this matter

This information is key for advertisers looking to reach different audiences through podcast ads. Understanding the demographics and listening habits of the target market can help advertisers tailor their messages to maximize impact and engagement.

Our Take

It’s important for advertisers to consider the platforms and device preferences of their target audience in order to create successful advertising campaigns that resonate with audiences. By analyzing these statistics, advertisers can make informed decisions about where to allocate their content to get the best results.

👉 Get the latest news from Australia in a bite-sized report in 5 minutes. Click here to get started.

• LiveRamp and Magnite, the world's largest sell-side independent advertising agency, have announced a global integration to enable omnichannel addressability in Magnite Streaming, Magnite CTV SSP This integration expands support for LiveRamp's privacy- . focused RampID into Magnite DV+.

• Now open: 2024 Radioinfo Asian Podcast Awards. It honors top Asian individuals, groups and organizations in media and business.SUBMIT YOUR NEWSSend press releases to [email protected]. Editorially, we may rewrite headlines and descriptions.

• June 28-30: Empowered Podcasting Conference - Charlotte, North Carolina, USA

• June 26 : Foot In The Door - The University of Salford Student Union, University House, UK

• August 19-22: Podcast Movement 2024 - Washington, D.C.

• September 3: Podcast Day Asia - Kuala Lumpur, Malaysia

• September 2 - 4 : Radiodays Asia 2024 - Kuala Lumpur, Malaysia

Visit podworks.io to post your upcoming events or job openings for free.

• David Hoffman wrote a compelling article about the Great Unanswered Question in Branded Podcasting

• In a blog post, Johnny Flores of Flores Podcast Productions provided us with advice on how to write proposals that are both compelling and clear in order to attract potential clients.

• Apple Music vs. Spotify: Which music streaming service is the best? by Michael Bizzaco , Derek Malcolm and Amanda Blain

• Joseph Liu shared with us the 10 Podcasting Lessons he Learned After 100 Episodes

• Survey Finds Only 1 in 4 Indies Monetize Their Podcast, this according to Katie Paterson from the Podcast Host

• Managing People to Managing Productions: A How to Guide for Editors and Producers with Mia Lobel $335 Class Starts: Sep 9 

• How to Pitch Podcast Executives and Get Your Show Made with TJ Raphael $335 Class Starts: Sep 9

• From Idea to Launch: How to Create a Sustainable Podcast with Laurel Morales $335 Class Starts: Sep 17

• Telling Vulnerable Stories with Ronald Young Jr. $370 Class Starts: Oct 2

• Turning Dense Information Into Great Stories with Lewis Wallace $335 Class Starts: Oct 3

• From Topic to Story: How to Find Characters and Narrative Arcs to Draw in Listeners with Sarah Esocoff $370 Class Starts: Oct 7

• Body-Ody-Audio: How to Make Sensorial, Visceral Audio with Kristina Loring $370 Class Starts: Oct 8

• Be So For Real: Interview Training for Producers, Hosts and Editors with Dom French $370 Class Starts: Oct 30

• Fact Checking 101 with Jeanette Beebe  $370 Class Starts: Nov 4

• Mind Your Business: Podcast Monetization with Annalise Nielsen $335 Class Starts: Nov 5

• Introduction to Story Editing with Willow Belden $335 Class Starts: Dec 2

🌟 Share Your Experience! 🌟

We are delighted to hear from our subscribers! We would be happy to publish your testimonial if you have found our newsletter to be helpful or if you have a success story to share.

👉 Post a Testimonial: https://testimonial.to/podwiresYour input matters, regardless of how long it is—a single sentence or an elaborate narrative. It also aids others in realising the advantages of our newsletter. We appreciate your participation in our community! 🙌

Welcome to the Podcaster Toolbox, a crowd-sourced resource for independent, DIY, and/or beginning home-based podcasters.

The Kangaroofern Media Lab team will review the resources submitted here and add them as soon as possible to the Podcaster Toolbox.

• 🏜️ Transistor.fm - is a powerful and simple podcasting platform. The ability to host multiple podcasts on one account makes it ideal for podcasters with multiple shows.

• 📢 Zencastr is an all-in-one podcast production suite that gives you studio quality audio and video without needing all the technical know-how.

• 🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

• 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

• 🔊 Soundstripe is a platform that offers thousands of royalty free music, sound effects, and video for your projects.

• 📼 Tubebuddy - is a complete tool for YouTube channel management and growth.

• 📹 VidIQ - is a website for learning that focuses on offering video tutorials and analytics to aid users in expanding their YouTube channels.

• 🪀 Swell AI turns podcasts or videos into transcripts, clips, show notes, articles, summaries, titles, newsletters, social posts, and more.

• 📬 SparkLoop is the fastest way to get a newsletter referral program — like TheSkimm and Morning Brew — up and running.

• 🎚️ Riverside is your online studio for high-quality podcast and video recording and editing.

The complete Toolbox can be seen at https://www.podworks.io/toolbox

👀 Employing? or trying to find a new job?

Do you need to hire for your podcast? Here's where you can post a job (for free). Come hang out with us at podworks.io if you are a professional podcast producer!

More on Kangaroofern Media Lab

• That Podcast Exchange - This podcast is an insightful conversation with people at the top of their game and deconstructs them to find the tools, tactics, and tricks to help you achieve your dream goal as Podcast Manager.

• Get Evening Post Wrap - for nightly bite size news around Australia and the world.

• Podwires Daily - for providing news about audio trends and podcasts.

• Podwires Asia - for reporting on podcasting and audio trends in South East Asia

• Trailer Mixtape - The Hottest Podcast trailer to watch

• There’s a Glitch - updated tech news and scam and fraud trends

• Santos Unfiltered - features expert interviews on current political and social issues in Australia and worldwide.

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