🚀Podcast listening is rising, with women listening more than men.

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• 🎧US Podcast Advertising Revenue Study Reveals Slowdown in Growth

• 🤖 Podcast listening is rising, with women listening more than men.

• 🚨 Podcast Insight : Podcasts and Political Ads: An Acceptable Risk?

• 🌏 Podcast Recommendation:

• 🛠️Podcast Events & Toolbox

🎧US Podcast Advertising Revenue Study Reveals Slowdown in Growth

The IAB's annual US Podcast Advertising Revenue Study found that podcast ad revenue growth slowed for the second year in a row in 2023, but it's on track to surpass $2 billion. In its podcast upfront last week, the IAB blamed “a challenging advertising climate that particularly affected mid-tier companies” for the slowdown. The report noted that a few of the largest podcasting companies saw double-digit growth, but the industry saw its first single-digit growth since 2015. [Read More]

🤖Podcast listening is rising, with women listening more than men.

Edison Research reports that two-thirds of Americans aged 12 and older have listened to a podcast, with a third weekly. The time people spend listening to on-demand audio shows the scale of that new media habit, according to new data. Edison reports a quadrupling in podcast listening time in the past decade. For those 13 and older, podcasts account for 11% of daily audio time in 2024. That's up from 2% in 2014. Podcasts now make up 20% of audio time just in ad-supported media.

Earlier , Megan Lazovick, Vice President at Edison Research, presented insights in a webinar, offering benchmark data on weekly and monthly U.S. podcast consumption. The presentation focused on foundational research findings in the podcast space and emphasized the targeted appeal and increasing influence of podcasts. [Read more]

💥 Attention, podcasters!

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🚨 Podcasts and Political Ads: An Acceptable Risk?

By Tom Webster

A couple of quick things this week as the Sounds Profitable team prepares to head for London next week and The Podcast Show. First, if you are going, I hope you’ll consider coming to my opening keynote on The Brand Stage at 9:30 – The State of Podcast Advertising.

I’ll be running through the current data on the effectiveness of the medium as well as premiering a few tidbits from our upcoming NEW study, which we have affectionately (and officially) entitled Ad Nauseam. More on that, soon! [Read more]

👉 Get the latest news from Australia in a bite-sized report in 5 minutes. Click here to get started.

• Big Take Asia, an expansion of Bloomberg's flagship daily podcast, delves into the biggest business, finance, and economic stories.

• African Podcast and Voice Awards is now open for nomination. Africa’s premier audio talent across the continent.

• Shannon Sharpe receives "legitimacy" from the record-breaking Katt Williams interview and his podcasts are winning awards.

• The reVolver Podcasts network now features two podcasts hosted by on-air personalities from Estrella Media's "Que Buena" KBUE/KBUA/KEBN Los Angeles.

• The podcast based on the premise of the 90s movie classic, Sliding Doors has launched series 14.

• A new team of six senior editors dubbed the "Backstop" is expected to review all of the public broadcaster's journalism before it airs, which is causing some NPR staff members anxiety.

Celebrity Memoirs, Pop Culture, and Books! Join us as we book club female celebrity memoirs through a thoughtful lens

This section is updated on a regular basis. View more, feel free to add yours

• Variety has confirmed that Julie McNamara, a senior podcast content executive at Spotify, is departing the company.

• Deadset Studios has named Madeleine Hawcroft Executive Producer for The Solutionists with Mark Scott, produced for The University of Sydney, its new season.

• Amanda Brown has been appointed to the Strategic Advisory Board of Mission Based Media, an integrated digital media and health content company that specialises in podcasts. Amanda has over 15 years of executive experience in a variety of media sectors. She is well-versed in strategy, content creation, and team management for print, digital, audio, and television platforms.

• Pop culture experts, writers, and best friends Peyton Dix and Hunter Harris launch Lemme Say This, a weekly pop culture podcast, on Wondery today. Lemme Say This premieres May 22 on Wondery+, YouTube, and podcast platforms.

• Managing Productions to Managing People: A How to Guide for Producers and Editors. Are you a mid to senior level producer or editor who’s been asked to manage people but not given any management training? Are you working with a host who… has their moments? Are you navigating complicated team dynamics when what you want to be doing is making the work? 📅 Class dates: May 28, 29 and 30th | 2-4pm PT / 5-7pm ET 🚀 Sound Path🎫 Paid📍 Online

• Publisher Podcast and Newsletter Summits. The Only in the UK improve publisher podcasts and newsletters. Learn how leading media brands and successful startups produce podcasts, grow newsletters, and integrate them into a strategy.📅 Wednesday, June 12 | 9:00am🚀 Media Voices🎫 Paid📍 Salsa Temple, UK

• AIR's Spring Gala is Next Week!. AIR’s 2024 Spring Gala is almost here! Join us for a night dedicated to celebrating the resilience and achievements of independent radio producers, journalists, hosts, podcasters, and audio enthusiasts worldwide.📅 Thursday, May 23, 2024 | 6pm - 10pm ET🚀 AIRMEDIA🎫 This event is FREE for AIR members. Use the discount code on this page to receive a free ticket at checkout. $10 for non-members 📍 The Greene Space, NYC

This section is updated on a regular basis. View more, feel free to add yours

Send press releases to [email protected]. Editorially, we may rewrite headlines and descriptions. Visit podworks.io to post your upcoming events or job openings for free.

• Growing and retaining a podcast audience is a major challenge. But growing and connecting with your podcast audience doesn't have to be hard! Alban, Jordan, and Kevin discuss how Fan Mail and Buzzsprout Ads improvements can help you reach new and existing podcast listeners in this Buzzcast episode!

• How ChatGPT’s new model could transform podcasting and public media. OpenAI announced GPT-4o, its latest language model, this week, with improved multimodal capabilities. The “o” in GPT-4o stands for “omni,” emphasising its real-time reasoning across audio, vision, and text.

• 4 Audience Growth Lessons for Branded Podcasts By Eric Babakhanian. When your brand creates a podcast, understanding how to grow your audience to produce measurable results is one of marketing’s main objectives.

• If no one hears your amazing content, is it still as brilliant as the adage "tree in the forest"? In this episode, Colin Grey and Matthew Mclean share "Top Promo & Growth Lessons From Successful Indie Podcasters" with us.

Welcome to the Podcaster Toolbox, a crowd-sourced resource for independent, DIY, and/or beginning home-based podcasters.

The Kangaroofern Media Lab team will review the resources submitted here and add them as soon as possible to the Podcaster Toolbox.

• 🏜️ Transistor.fm - is a powerful and simple podcasting platform. The ability to host multiple podcasts on one account makes it ideal for podcasters with multiple shows.

• 📢 Zencastr is an all-in-one podcast production suite that gives you studio quality audio and video without needing all the technical know-how.

• 🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

• 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

• 🔊 Soundstripe is a platform that offers thousands of royalty free music, sound effects, and video for your projects.

• 📼 Tubebuddy - is a complete tool for YouTube channel management and growth.

• 📹 VidIQ - is a website for learning that focuses on offering video tutorials and analytics to aid users in expanding their YouTube channels.

The complete Toolbox can be seen at https://www.podworks.io/toolbox

Podwires is here because of our incredible partners' unwavering support.

👀 Employing? or trying to find a new job?

Do you need to hire for your podcast? Here's where you can post a job (for free). Come hang out with us at podworks.io if you are a professional podcast producer!

More on Kangaroofern Media Lab

• That Podcast Exchange - This podcast is an insightful conversation with people at the top of their game and deconstructs them to find the tools, tactics, and tricks to help you achieve your dream goal as Podcast Manager.

• Get Evening Post Wrap - for nightly bite size news around Australia and the world.

• Podwires Daily - for providing news about audio trends and podcasts.

• Podwires Asia - for reporting on podcasting and audio trends in South East Asia

• Trailer Mixtape - The Hottest Podcast trailer to watch

• There’s a Glitch - updated tech news and scam and fraud trends

• The Freeman Chronicle Podcast - features expert interviews on current political and social issues in Australia and worldwide.

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