🔥Podcast Listening on the Rise in the Philippines: Study Shows 30% Increase in Listenership

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👋 Hello, I’m Breech, and welcome to this week’s edition of Podwires Asia!

Southeast Asia’s podcasting landscape continues to evolve with exciting new developments. Kangaroofern Media Lab, through Podwires Asia, remains committed to uncovering insights and trends in podcasting across the region.

Your stories and feedback are invaluable to us. Reach out via email and sign up to our newsletter for more updates.

Let's dive into this week’s highlights. - Breech Valencia

• 🎧 “Healing CPTSD”: Expanding the Niche of Mental Health Awareness

• 🔥APIC 24: Creating a Sustainable World Through Podcasting

• 🎙️Podfest Asia 2024 Recap

• 🚨 Podcast Insight : Percentage of People in the Asia Pacific Region listening to Podcasts

• 🌏 Podcast Recommendation: Asia Society Conversations

• 🛠️Podcast Events & Toolbox

🎧 📰 Expanding the Niche of Mental Health Awareness Within Podcasting

Photo from Spotify

Bianca Winter-Mallari, a half-Filipina, trauma-informed counselor, and fellow survivor, brings a wealth of knowledge and empathy to her newly-launched podcast, "Healing CPTSD."

Through insightful discussions, Bianca navigates topics such as toxic family systems, intergenerational trauma, attachment styles, and pathways to recovery via somatics and embodiment practices.

She aims to talk more about the Filipino culture’s normalization of abuse and the stigma against mental health.

Why This Matters: Bianca's podcast, "Healing CPTSD," plays a crucial role in expanding the niche of mental health awareness within podcasting.

It provides a platform for individuals to understand and navigate complex trauma, fostering healing and empowerment.

Our Take: The impact of Bianca's podcast extends beyond just awareness; it creates a safe space for listeners to explore and address their mental health challenges.

By delving into topics like toxic family systems and attachment styles, the podcast not only educates but also fosters a sense of community and support among survivors.

🔥 🎧 APIC 24: Creating a Sustainable World Through Podcasting

Podcasting isn't just about entertainment; it's also a powerful tool for driving sustainability efforts.

The recent Asia Pacific Industrial Conference (APIC) 24 highlighted the role of podcasts in promoting sustainable finance and raising awareness about recycled plastics in Asia.

Why It Matters: The integration of podcasts into sustainability efforts, as seen at the recent Asia Pacific Industrial Conference (APIC) 24, underscores the expanding role of podcasting beyond entertainment.

It serves as a valuable platform for promoting sustainable finance and raising awareness about crucial environmental issues like recycled plastics in Asia.

Our Take: The incorporation of podcasts into sustainability initiatives demonstrates the versatility and impact of this medium in driving positive change.

By leveraging podcasts to educate and engage audiences on sustainability topics, organizations can catalyze action and foster a more eco-conscious community.

This convergence of podcasting and sustainability not only amplifies environmental advocacy but also showcases the potential of digital media in advancing global sustainability goals.

Photo from LinkedIn

🔥 🎧 Podfest Asia 2024 Recap

Podfest Asia 2024 brought together podcasting enthusiasts, creators, and industry leaders for an immersive experience. The event showcased diverse panel discussions on podcast monetization strategies, content creation techniques, and the evolving landscape of audio storytelling.

Key highlights included insightful talks by Mikey Bustos, Todd Cochrane, Nicole Hyala, Aya Shlachter, speakers Mel Alcaraz, Eloisa Almonicido, and more.

Why It Matters: Podfest Asia 2024 served as a vibrant platform that brought together podcasting enthusiasts, creators, and industry leaders, highlighting the dynamic growth and influence of podcasting in the region.

The event's diverse panel discussions, talks by renowned podcasters, networking opportunities, and the introduction of innovative podcasting tools emphasized the evolving landscape of audio storytelling.

Our Take: Podfest Asia 2024 exemplified the thriving ecosystem of podcasting, showcasing the industry's innovation, creativity, and potential for growth.

As podcasting continues to gain momentum as a powerful medium for storytelling and communication, events like Podfest Asia play a crucial role in fostering collaboration, learning, and innovation within the podcasting community.

💥 Attention, podcasters!

Introducing Podworks.io - the ultimate marketplace for taking your show to new heights. Experience a seamless platform that streamlines your podcast production process, empowering you to create professional-quality episodes with ease.

1. Effortless Collaboration: Connect with talented audio professionals who can elevate your podcast's production quality.

2. Comprehensive Services: From editing and sound design to marketing and monetization, find all the resources you need to thrive in one convenient place.

Join the thriving community of podcasters who trust Podworks.io to simplify their journey. Sign up today and unlock the full potential of your show!

A recent study conducted by podnews in Q4 2023 offers fascinating insights into the growing influence of podcasts in the Philippines.

1. Podcast Listening Trends: The research reveals a substantial increase in podcast listenership among Filipinos, with a 30% rise from the previous year.

2. Engaging Content: 73% of listeners prefer podcasts with engaging storytelling, highlighting the demand for captivating narratives.

3. Diverse Genres: Philippine podcasts cover a broad spectrum of genres, including history (25%), true crime (20%), and comedy (15%), catering to diverse listener preferences.

4. Cultural Exploration: 60% of podcast listeners tune in to explore Philippine culture, traditions, and folklore, showcasing the role of podcasts in cultural preservation.

Why It Matters: The rise of podcast listenership in the Philippines reflects a growing preference for immersive storytelling and cultural exploration.

This shift highlights the increasing relevance of podcasts in engaging diverse audiences and preserving cultural narratives, fostering a sense of community and inclusivity.

Our Take: The surge in podcast popularity offers creators a unique platform to showcase Philippine culture, history, and folklore globally.

By leveraging engaging storytelling, podcasts not only entertain but also educate and promote cultural understanding, shaping the future of Philippine podcasting as a powerful medium for sharing stories and fostering connection.

👉 Get the latest news from Australia in a bite-sized report in 5 minutes. Click here to get started.

• Podcasters Advocate for Higher Share of Ad Budgets at IAB Podcast Upfront. John Fix, the executive who convinced Procter & Gamble to return to radio nearly seven years ago and made it the medium's biggest advertiser, has a simple assessment of the podcast business. “I see no structural barriers in this industry for mass adoption of podcasting,” he told IAB Podcast Upfront ad buyers Thursday.

• At the IAB Podcast Upfront Thursday, iHeartMedia, the largest podcast network in the U.S., pitched the industry's growth and its big tent approach with a diverse content lineup.

• During the IAB Podcast Upfront on Thursday, Wondery Head of Advertising Angie More announced that podcast programmatic inventory is now a part of Amazon's automated ad buying platform. "We're seriously considering our next moves regarding integrating those retail metrics, so you can see how your advertisement drove action on Amazon.com," she informed buyers.

Introducing the Philippines' pioneering story narration podcast, boasting over 400 captivating episodes since 2017! Drawing inspiration from renowned podcasts like Anything Ghost, No Sleep Podcast, Lore, and CreepyPasta, this podcast brings you a blend of fiction and non-fiction tales.

“Stories Philippines” delves into the eerie, mysterious, and sometimes downright creepy realms of creatures, lore, facts, history, and culture from the Philippines and around the globe. Get ready to immerse yourself in a world of imagination and intrigue!

This section is updated on a regular basis. View more, feel free to add yours

• KL PodFest 2024. Join the podcasting community at KL PodFest 2024, featuring insightful sessions, interactive workshops, and networking opportunities. Discover new strategies, connect with fellow podcasters, and elevate your podcasting journey.🎫 PAID📍 Kuala Lumpur Convention Centre, Malaysia📅 Dates vary, check their website for details

• Radiodays Asia . Join the Asia-Pacific's international gathering. Sharing experiences and learning about international media trends, new technology, content development, and business opportunities is its goal.📍 5, Jalan Conlay, Kuala Lumpur, 50450 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia🎫 PAID📅 Monday, September 2-4, 2024

This section is updated on a regular basis. View more, feel free to add yours

Send press releases to [email protected]. Editorially, we may rewrite headlines and descriptions. Visit podworks.io to post your upcoming events or job openings for free.

Welcome to the Podcaster Toolbox, a crowd-sourced resource for independent, DIY, and/or beginning home-based podcasters.

The Kangaroofern Media Lab team will review the resources submitted here and add them as soon as possible to the Podcaster Toolbox.

• 🏜️ Transistor.fm - is a powerful and simple podcasting platform. The ability to host multiple podcasts on one account makes it ideal for podcasters with multiple shows.

• 🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

• 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

• 🚗 Niceboard - modern job board software, helps communities and organisations create and manage job boards.

• 📼 Tubebuddy - is a complete tool for YouTube channel management and growth.

• 📹 VidIQ - is a website for learning that focuses on offering video tutorials and analytics to aid users in expanding their YouTube channels.

The complete Toolbox can be seen at https://www.podworks.io/toolbox

Podwires is here because of our incredible partners' unwavering support.

👀 Employing? or trying to find a new job?

Do you need to hire for your podcast? Here's where you can post a job (for free). Come hang out with us at podworks.io if you are a professional podcast producer!

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