Podcast metrics now include YouTube integration, and Apple Podcasts now offers subscription analytics.

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Day three of the podcast movement: Start your day off right if you're in town at 7 a.m. with guided yoga on the Gaylord lawn.

After that, proceed to Aurora A for the Keynote Talks with DJ Loui Vee, Angela Yee, and Tom Webster.

There is a lot going on in the podcasting world right now. Apple Podcasts now offer subscription analytics, and Swell also launched their Audio Creators programme yesterday. Podcast metrics now include YouTube integration.

Happy Podcasting!

WORLD OF THE DAY

Knowledge comes, but wisdom lingers. - Alfred Lord Tennyson

TODAY IN HISTORY

1850 1st US National Women's Rights Convention convenes in Worcester, Massachusetts

• Podbean announces a new revenue stream via Apple Podcasts subscriptions.​​​​​ Podbean is excited to announce the beginning of its long-awaited integration with Apple Podcasts Subscriptions.

• Swell Launches Audio Subscriptions for Podcasters and Audio Creators. Swell, a user-generated audio content platform, today announces the opening of the Swell Audio Creator Programme. The programme stands out because it focuses solely on paid subscriptions and makes it simple for influencers and creators of audio to monetize their voice and content.​​​​​

• Advertiser Perceptions: Agencies and marketers' consideration of and intent to spend on podcast advertising has reached a nine-year high.​​​​​ The Cumulus Media | Westwood One Audio Active Group® commissioned Advertiser Perceptions to conduct research on agency and brand sentiment on podcast advertising in advance of the first IAB Podcast Upfront in 2015.​​​​​

Three new updates from Apple were made available to podcasters in order to expand their listenerships and revenue.

Subscription analytics

Creators can see how listeners interact with their premium subscriptions on Apple Podcasts thanks to subscription analytics in Apple Podcasts Connect.

After choosing a subscription from the updated Analytics tab, creators can access the Overview tab to see information such as the number of listeners who started a free trial, the number of paid subscriptions, the proportion of listeners who converted from a free trial to a paid subscription, and the approximate revenue they are expected to make from their subscriptions. Additionally, creators have access to subscription statistics broken down by nation, region, and subscription type, such as monthly vs. annual plans. The real-time analytics for these modules can be displayed for a variety of time frames, such as the previous month or the last 30 days, by applying filters.

Creators can use the Trends tab's robust visualisation tool to get an understanding of how their subscriptions have performed over time and with different filters. In order to see a visual breakdown of subscribers by Subscription Status, such as those who are in their first year of subscription versus those who have been subscribed for more than one year, creators can, for instance, filter the Trends tab by Active Subscriptions. Creators can filter Sales on the Trends tab by Subscription Duration to see the breakdown of estimated revenues produced by monthly versus yearly subscriptions. They can also view their subscription events, such as activations, cancellations, and renewals, using the Trends tab.

All creators with at least one active subscription and an Admin, Finance, or Legal role in Apple Podcasts Connect can now access subscription analytics globally. From the Analytics tab, creators can still download reports for their subscriptions, and listening analytics are still accessible to all creators and shows.

Learn more about Subription Analytics

New Delegated Delivery partners

Delegated Delivery, which enables creators to publish subscriber episodes directly from their participating hosting provider dashboard, was introduced by Apple Podcasts in January. Delegated Delivery is now used by Triton Digital's Omny Studio to publish more than 50% of new subscription episodes to Apple Podcasts.

Starting today, Podbean will support Delegated Delivery. It is recommended that creators who host their programmes with these companies get in touch with them to find out more about starting Apple Podcasts Subscriptions and posting subscriber episodes to Apple Podcasts.

Linkfire for Podcasts

With a robust toolkit designed specifically for podcasters and an exclusive integration with Apple Podcasts, Linkfire, the marketing platform used by the biggest artists and labels in the world, is entering the podcasting space this fall.

A Linkfire account* will allow creators to produce an unlimited number of intelligent links to landing pages for their podcasts and track listeners' interactions with them while maintaining listeners' privacy. Listeners can access shows and subscriptions on Apple Podcasts using these pages, which are simple to set up and functional across all platforms. Additionally, creators can feature related products like social media channels, newsletters, merch stores, and live events as well as links to their shows on other apps.

Creators will be able to track real-time user engagement with these links and pages using the Linkfire Insights dashboard, including anonymized visits and click-through rates.

Creators can view brand-new engagement insights, such as whether a listener has played an episode or followed a show on Apple Podcasts, as listeners use these pages to access Apple Podcasts. In order to track free trials, subscriptions, subscription earnings, and affiliate commisions generated through these links, creators who offer Apple Podcasts Subscriptions and are members of the Apple Podcasts Affiliate Programme can add their affiliate token.

“Linkfire for Podcasts is an absolute game-changer for podcast marketing,” said Jeppe Faurfelt, Linkfire co-founder and CCO. “Through our exclusive partnership with Apple Podcasts, the world’s leading podcast platform, Linkfire for Podcasts delivers all-new engagement insights that unlock new marketing capabilities for creators while respecting listener privacy. We’re excited to see the creative ways podcasters promote their shows using this innovative toolkit.”

Linkfire will be available to all creators and shows worldwide for free this fall. Additional features can be unlocked with a subscription to Linkfire for Podcasts starting at $9.99 per month. Creators can learn more and register to be notified when Linkfire for Podcasts is available at linkfire.com/podcasts.

Today, YouTube data integration was announced by Triton Digital, a leader in global technology and services for the digital audio, podcast, and broadcast radio sectors. One of the first IAB-certified podcast measurement services, Triton Digital, has integrated YouTube views of podcast episodes into Triton Podcast Metrics. As a result, publishers can now see how their content is consumed on YouTube in addition to their overall podcast downloads.

Publishers who use Podcast Metrics will be able to quickly compare the number of podcast downloads and YouTube views for their programming. You can choose any range of metrics, including date range and country, thanks to the integration, which also enables publishers to seamlessly combine video metrics from a variety of programmes.

"YouTube's influence on video podcasting is undeniably transformative, and this integration marks a significant step forwards for Triton Digital," said Sharon Taylor, SVP of Podcast Strategy & Product Operations at Triton Digital. We are confident that this will transform how podcasters interact with their listeners, creating a wealth of opportunities for content monetization and audience expansion.

According to a Podcast Metrics Demos+ study by Triton Digital and Signal Hill Insights, 28% of monthly podcast listeners surveyed say they most frequently access podcasts on YouTube. Triton Digital's overall dedication to developing the podcast industry is reflected in this integration.

"Video has added another dimension connecting podcast creators with their audiences," said Kai Chuk of YouTube. "The measurement and reporting of views provides critical insights to podcasters as they continue to produce the high quality content audiences want and deserve, giving publishers a more holistic view of podcast performance data."

This initiative follows Triton Digital's recent over-the-air programmatic advertising partnership with Basis Technologies and its acquisition of Manadge, a top advertising analytics platform.

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Recommend Podworks.io: Hire the Perfect Freelancer for Your Podcast.

A newsletter for independent podcast producers, Podworks.io also hosts the largest candidate and job board for podcasts in the world.​​​​​

• Podcast Scriptwriter. Audiochuck is seeking a seasoned storyteller who loves research and can write suspenseful and compelling stories. Our ideal candidate is someone who can capture the voices of our hosts, the style, the story flow, the story elements, and the spirit of advocacy for victims of violent crime and their families within their writing.

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➡️More podcast Jobs are here

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• 101 on remote video recording: Important advice for podcasters. The practise of podcasting has advanced significantly past in-person sessions in a dedicated studio. Co-hosts now conduct recording sessions in closets and home studios, and video is being used more frequently.

• Should I Start a YouTube Podcast?​​​​​ Consider for a moment that you are trying to promote a product. The great thing is that it's not like a grocery store where you have to pay for shelf space, there are lots of places that sell the item you're promoting. ​​​​​

• 11 Top Podcast Training Courses for Beginners 2023 (Free & Paid) Are you looking to start a podcast but want to educate yourself a little first? Fortunately, there are brilliant podcast training courses to take you from a podcast beginner to a pro in no time. You can find free courses, so even if you're on a budget, you can start somewhere.

• GOLDEN CRANE Podcast Awards 2023. The 3rd Annual GOLDEN CRANE Podcast Awards show, a black-tie affair, will be held live, in person at an awards dinner on August 30th at 7:30 p.m. EST in Chinatown, New York City.

• Amplify Your Audience: Navigating Discoverability as an Indie Podcaster. Join us for an exclusive event on podcast discoverability, featuring Lynz Floren, a podcast expert from Growth Network Podcasts.

• Info Session for the Berlin School of Podcasting's Step One Podcasting Programme​​​​​. Learn how to plan, produce, and launch your first “radio-ready“ podcast and tell the world the story you want to tell.

➡️More podcast events are here

• iHeartMedia Chairman and Chief Executive Officer Bob Pittman and President, Chief Operating Officer & Chief Financial Officer Rich Bressler to Participate in Goldman Sachs Communacopia + Technology Conference

• PodcastOne Common Stock Expected to Commence Trading on a National Securities Exchange on or Around September 8, 2023

• Afripods' innovative broadcast-to-podcast technology revolutionises African broadcasting ​​​​. In a groundbreaking move that is set to redefine the podcasting landscape in Africa, Afripods, the continent's trailblazing podcast hosting and distribution platform, has emerged from stealth mode after nearly two years of dedicated development.

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