🚀 Podcast Movement Evolution 2024 was Epic

Today’s email is brought to you by Empower your podcasting vision with a suite of creative solutions at your fingertips.

Welcome back to Podwires

This newsletter's focus is on the recent Podcast Movement Evolutions conference that took place in Los Angeles, as well as our expectations for the future of podcasting.

Contact me via email, and don't forget to sign up for this newsletter here if you haven't already. Encourage a friend to subscribe as well!

• Spotify Technology SA plans to raise the price of its popular audio service in several key markets for the second time in a year to achieve long-term profitability.

• The Competition, a six-part documentary series from seasoned podcast host and producer Shima Oliaee (Dolly Parton's America, Pink Card), is set to premiere today on Wondery and Audacy's Pineapple Street Studios. The series delves into the aspirations of young women, the promise of America, and what it takes to be a teen girl in today's world.

• The award-winning comedy podcast from Adam Rowe and Dan Nightingale signs to the Acast Creator Network, to monetise podcast sponsorships across audio and video.

• Chicago Public Media has announced layoffs at urban adult alternative channel Vocalo and news/talk WBEZ's podcasting division, affecting 15% of the NPR affiliate's 62 unionised content creators.

• The podcast company PodcastOne has announced the appointment of film studio executive Carolyn Blackwood to its board of directors, a move intended to intensify efforts to create its content in new ways. Blackwood was the President and COO of New Line Cinema and the former COO of Warner Bros. Pictures.

💥 Podcast Movement Evolution 2024 was Epic

The Podcast Movement recently shared a few of this year's keynote speeches along with some images of the highlights that you might have missed if you weren't present.

• James Cridland of Podnews with the annual Podcast Report Card

• Tom Webster of Sounds Profitable

• Hrishikesh Hirway of Song Exploder

• Damona Hoffman of Dates & Mates

• YouTube Podcast Team w/ the Future of YouTube Podcasting

Additionally, Podcast Movement has announced a series of meetups, including one in Las Vegas on April 15 and others in May in Washington, DC, Philadelphia, and New York, as well as one in Orlando in June.

💥 Five Things to Know About The Ad Bargain

By Tom Webster, SoundProfitableThe latest study from Sounds Profitable, The Ad Bargain, got its name from the deal any consumer makes with ad-supported media: you give me free content I like, and I’ll give you some attention (within reason) to your sponsors. Some media channels are better “bargains” than others, of course. The principal reason that the simulcast streams of AM/FM radio stations are so uncompetitive online is that their spot loads are significantly higher than the advertising load of pure-play streamers like Pandora or (free) Spotify. Song-for-spot, the pure-play streamers are a better value exchange for the consumer.

That value exchange is a pretty expansive topic – one we’ve been tackling over multiple studies over the past two years. Last year, The Medium Moves The Message looked at the comparative effectiveness of podcasting as an advertising vehicle compared to broadcast/cable TV and broadcast AM/FM radio and found that podcasting was significantly more effective in lower funnel (closer to purchase) measures than its broadcast counterparts.

With The Ad Bargain, we turned our attention primarily to two of the (other) fastest-growing categories for advertising: YouTube and Connected TV (CTV). Things were a little closer in this comparison, for sure – CTV and YouTube are attractive advertising vehicles. Podcasting, however, more than held its own. You can download the whole report and watch the webinar here for the full picture (and occasional glimpses of my greyhounds, Hazel and Walnut, rooting around behind me) [ Source - Tom Webster ]

💥 Attention, podcasters!

Introducing Podworks.io - the ultimate marketplace for taking your show to new heights. Experience a seamless platform that streamlines your podcast production process, empowering you to create professional-quality episodes with ease.

1. Effortless Collaboration: Connect with talented audio professionals who can elevate your podcast's production quality.

2. Comprehensive Services: From editing and sound design to marketing and monetization, find all the resources you need to thrive in one convenient place.

Join the thriving community of podcasters who trust Podworks.io to simplify their journey. Sign up today and unlock the full potential of your show!

💥 4 Key Takeaways from Podcast Movement Evolutions 2024

By Molly DeMellier, PR Lead for North America

Another Podcast Movement Evolutions is in the rearview and at Acast we are now reflecting on our week spent in Los Angeles, California with key stakeholders and creators from across the industry. The week was filled with valuable panel discussions, dinner conversations, and networking opportunities that will drive various parts of not only our business, but the rest of the industry forward for the months ahead. 

‍We’ve boiled that all down to four main takeaways from the week.

‍The Ad Market Is Not Just Stable, But Strong 

‍2023 was a challenging year for the podcast industry at large. While enduring macro economic hardships, podcasting also experienced difficult, but necessary growing pains to improve measurement for both creators and advertisers.  Now, three months into 2024, conversations at Podcast Movement Evolutions reflected that we have made it to the other side of these challenges and that there is still so much more room to grow. [Continue reading ]

Launching on Wednesday 10th April, How Was It For You? is the new weekly podcast from comedy power couple Rachel Parris and Marcus Brigstocke.Offering a peek into the joyful mess that ensues when two comedians live together, it’s the show where everything (yes everything) gets a review and a star rating out of 5 – from the bizarre to the inane to the heartfelt (think: ‘quality men’s socks from Uniqlo’, ‘seeing a play with over 800 school children’ or ‘Marcus’ dodgy budget haircuts’).Amidst an influx of bought and paid for ‘influencers’ pretending they are offering impartial advice, Rachel and Marcus are here to turn so called ‘influencing’ inside out. Ultimately, How Was It For You? is an attempt to produce the ‘essential’ guide to modern living. The pair are here to review the things that really matter; from tinned fish to trips to the tip. 

• AIR's Spring Gala: Tickets on Sale!. AIR’s 2024 Spring Gala is a night dedicated to celebrating the resilience and achievements of independent radio producers, journalists, hosts, podcasters, and audio enthusiasts worldwide.📅 Thursday, May 23, 2024 6pm - 10pm ET🚀 AIRMEDIA🎫 This event is FREE for AIR members. Use the discount code on this page to receive a free ticket at checkout. $10 for non-members.📍 The Greene Space, NYC

• RESONATE: How to Sell, Write and Produce your Audio Fiction Series. This webinar from the award-winning audio fiction creator Asa Merritt will give you the professional and creative tools you need to break into this exciting field. 📅 Thursday, April 25 3pm PT / 6pm ET🚀 Soundpath🎫 Free📍 Virtual Online

• TPA Presents: Video in Podcasting: Should you do it? If so, how? - Arielle Nissenblatt (Descript) takes us through a lively, interactive 60-minute session unpacking the challenges and rewards of video in relation to podcasting. She’ll take your questions and provide insights into what it all means and her obsession with Beluga Whales.📅 April 30 | 12pm ET / 9am PT🚀 The Podcast Academy🎫 Free📍 Online

This section is updated on a regular basis. View more, feel free to add yours

Send press releases to [email protected]. Editorially, we may rewrite headlines and descriptions. Visit podworks.io to post your upcoming events or job openings for free.

• Podcasting is the most potent and favoured digital audio medium, and it keeps up its disruptive power year after year. A video series on "How to Run a Successful Podcast Campaign" was released by Audacy.

• Jay Nachlis wrote an article his Three Takeaways from Podcast Movement Evolutions that recently held in Los Angeles.

• Article written by Podbean The article "American Advertisers and Podcasters Can't Forget About Europe" is quite insightful. 

Welcome to the Podcaster Toolbox, a crowd-sourced resource for independent, DIY, and/or beginning home-based podcasters.

The Kangaroofern Media Lab team will review the resources submitted here and add them as soon as possible to the Podcaster Toolbox.

• 🏜️ Transistor.fm - is a powerful and simple podcasting platform. The ability to host multiple podcasts on one account makes it ideal for podcasters with multiple shows.

• 🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

• 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

• 🚗 Niceboard - modern job board software, helps communities and organisations create and manage job boards.

• 📼 Tubebuddy - is a complete tool for YouTube channel management and growth.

• 📹 VidIQ - is a website for learning that focuses on offering video tutorials and analytics to aid users in expanding their YouTube channels.

The complete Toolbox can be seen at https://www.podworks.io/toolbox

👀 Employing? or trying to find a new job?

Do you need to hire for your podcast? Here's where you can post a job (for free). Come hang out with us at podworks.io if you are a professional podcast producer!

🎖️ How did you find the newsletter for today?

Now is the time to take a survey to determine what you want to read. To share how you found the Podwires daily today, click the link Above.