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🎙Podcast Revolution: 8.2 Million Australians Tune In Monthly, Reshaping Media Landscape

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Podwires Team
September 25, 2024

🎙️TODAY’S BRIEF

  • 🔥Triton Digital's Sounder Integration Revolutionizes Podcast Promotion with AI-Powered Promo Hub

  • 🚨 Podcast Insight: Podcast Revolution: 8.2 Million Australians Tune In Monthly, Reshaping Media Landscape

  • 🌏 Podcast Elsewhere:  Introducing the all-new RØDECaster Video: the ultimate, easy-to-use all-in-one device that assists content creators in making high-quality videos, podcasts, and streams. Be one of the first to know when it lands, by joining the waitlist now.

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👋 Hi, Podsky!

Miguel here! I just wanted to say a big, heartfelt thank you for your continued support of our newsletter. We simply couldn't do it without you!

Over the weekend we released the new newsletter all about podcast ventures, partnership and AI in podcasting and we called it "Podwires Ventures AI" and headed by former editor of Podwires Miko Santos. If you haven't subscribed yet, click here to see the first issue.

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TRITON
🔥Triton Digital's Sounder Integration Revolutionizes Podcast Promotion with AI-Powered Promo Hub

TRITON

Image: Triton

In a game-changing move, Triton Digital has just announced the integration of Promo Hub by Sounder into their Audio Insights Dashboard. Promo Hub, powered by AI, looks to make more efficient and automated tasks regarding podcasting so that podasters focus on creating engaging audio content.

The Key Points:

  • Sounder's Promo Hub has been seamlessly integrated into Triton Digital's Audio Insights Dashboard, providing high-end features for podcasters.

  • AI-powered tools automate the publishing and promotion of podcasts. It does this by automatically creating the description of episodes, show notes, and even social media posts of the podcasts.

  • Benefiting from independent podcasters to big media organizations, the said integration that is targeted at making different podcast creators get service from this integration.

  • Integration with the Omny Studio and Spreaker platforms, scheduled for later this year

Why it matters: This integration represents a huge leap forward in making podcast production more efficient. Making podcasters automate such tedious jobs as writing show notes and creating social media posts, they invest their energy and resources in doing better content. Such efficiency lends itself to saving hours of time from the podcasters and, in essence, raises the quality of the podcasts being made-so, one might argue, pushing the bar higher for the industry. Listeners will hear more regularly and interestingly from their favorite creators. This represents new opportunities for advertisers to conduct targeted and brand-safe advertising in a more efficient and seamless podcasting ecosystem.

Our Analogy: Think of Promo Hub as an über-efficient personal assistant for podcasters. In much the same way a good assistant would handle all scheduling, correspondence, promotions, and administrative duties that keep the busy executive running on schedule, Promo Hub automates the backstage burden of podcasters.

Podcasters will have the capability to be the "creative director" of their show, meaning they get to be like the chef who perfects the recipe while his team prepares and serves the food-all working harmoniously.

Our Take: We are excited about the potential of Promo Hub to make a game-changing effect on our workflow as podcast producers.

This would completely upend our work-automate the promotions so that very valuable time is freed to develop the content and engage with the audience at large more effectively.

However, we will be closely monitoring the authenticity of AI-generated content and the way it would engage with the audience. While efficiency can be a main factor, it's important that we preserve authenticity and personal touch in our promotions. Generally, this seems like a marriage that has set a completely new dimension of professionalism in an efficient way toward podcasting.

PODWIRES VENTURES AI

🗞️ TL;DR - PODCAST NEWS

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📼 TRAILER MIXTAPE
New Podcast Show to watchout

  • "From Now On" is a new podcast that gives abuse survivors a platform to share their stories, shifting focus from perpetrators to the experiences of those who have endured and overcome trauma at the hands of high-profile figures.

  • Wondery introduces a new true-crime franchise, Criminal Attorney, which launches with a thrilling first season about the spectacular rise and fall of infamous defence attorney Paul Bergrin. Listen now.



Tune in now to the brand new podcast show! Listen at Trailer MixTape for all the latest Podcast Show.

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PODCAST INSIGHT 
🚨Podcast Revolution: 8.2 Million Australians Tune In Monthly, Reshaping Media Landscape

Image: Deadset Studios

In a ground-breaking study commissioned by Deadset Studios and Insightfully, it was revealed that 39% of Australians are listening to podcasts monthly, with an astronomical 8.2 million people now tuning in. -a staggering 8.2 million people-now listen to podcasts every month. Labeled PodPoll 24, the study drills down into the podcast listening habits of Aussies aged 15 and above, showing how fast this medium is becoming part of their daily routines.

The Highlights:

  • 39% of Australians, or 8.2 million, listen to podcasts on a monthly basis, while 2 million each day tune in.

  • Regular listenership is highest within the 25-34-year-old bracket, at 60% of this age bracket.

  • The top podcast genres in Australia are: crime, comedy, and news/current affairs.

  • A massive 83% of listeners are concerned that AI-generated content isn't accurate.

  • Almost half of regular listeners-49%-are fans of branded podcasts; hence, opportunities are plenty for marketers.

Why It Matters: But this rising popularity of podcasts is a big paradigm shift for people's media consumption; at the same time, it opens up new and more personal ways for content producers, advertisers, and brands to reach their desired target audiences. While more and more podcasts become part of daily routines, they are not competing with traditional media; they're changing the whole concept of information consumption and sharing.

Our Analogy: Think of the podcast landscape much like a city that is expanding very fast. Just a few short years ago, it was just a small town: a few main streets-popular genres-and a few residents, the listeners. Now it's a thriving metropolis, complete with diverse neighborhoods-genres-millions of residents, or listeners, and new developments, the podcasts, going up daily. Like a growing city, this podcast boom opens expanded avenues for content creators to impact how people would spend their time and mold the spread of information and ideas across society.

Our Take as Podcast Producers: Well, it is like gold to all of us as producers. It not only justifies the growing importance of the medium that we work with but also provides the most crucial insights into strategic content development. The good engagement rate and a wish to try new formats-there is further scope for innovation and growth.

It also brings up the following important points: concern regarding AI-generated content speaks to the value of authentic, human-created podcasts, and rising interest in branded podcasts presents great opportunities for partnerships with businesses in pursuit of meaning with their target audiences. The survey underlines our belief that podcasting is a tectonic shift in media consumption to which we are particularly well-placed to lead and shape.

FULL VIDEO BELOW 👇️ 

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 🪧 FROM OUR SPONSOR

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🔆 FROM OUR COMMUNITY

  • How you measure the success of your podcast is a personal matter that depends largely on your goals. Katie Paterson of Podcast Host explains.

  • In this conversation, Michelle Altman and Hillary Frank discuss the process of creating original audiobooks, deal structures, and the opportunities presented by this exciting new medium.

  • In this latest Podbean blog post by Roni Gosch, adding video to your podcast will help you engage your audience, get your work in front of even more fans on popular video platforms, and give a boost to your promotional efforts. It's time to grow your podcasting empire.

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  • 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

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