👋 I’m Breech and I’m thrilled to introduce the first issue of Podwires Asia!

Podcasting in Asia is still in its infancy, but it’s growing fast! In 2023, Acast's Sound Smart Asia report revealed that listeners across Singapore, the Philippines, and Indonesia are tuning into podcasts with more intent and focus than any other medium.

This is the main reason why Kangaroofern Media Lab, under the brand Podwires Asia, is focusing on the insight and trends in podcasting in Southeast Asia.

We're on an amazing journey, and we need your support! If you have stories, we'd love to hear them. Contact us via email, and don't forget to sign up for this newsletter here if you haven't already. Encourage a friend to subscribe as well!

Let’s dive in on today’s newsletter. - Breech Valencia

• 🎧 The Rise of Local Podcasting Stars

• 🔥Navigating Content Regulation in Southeast Asia

• 🎙️Monetization Opportunities for Southeast Asian Podcasters

• 🚨 Podcast Insight : Podcast Report in Japan: Survey #4 Reveals Trends

• 🌏 Podcast Recommendation: SkyPodcast

• 🛠️Podcast Events & Toolbox

🎧 The Rise of Local Podcasting Stars

The News : The podcast scene in Southeast Asia shows us what's going on with TV and radio production in the region, compared to the global phenomenon of Spotify and Apple podcasts. The range of genres, from business and self-help to comedy and storytelling, gives us a peek into the diverse cultures and languages, where the listener gets to experience the authenticity.

Acast’s Sound Smart Asia 2023 report looks at how people in the region consume podcasts. It’s based on an online survey of 600 people aged 18+ who listened to a podcast in the last month.

The survey found that 72% of respondents said they were focused when listening to a podcast, which is 4% more focused than when they're streaming TV or tuning into other media, including social media (64%), music streaming (56%), and cable TV (56%). Additionally, most respondents said they consider podcasts a more valuable use of their time than the other listed mediums.

Why This Matters: Southeast Asian Podcast Icons is a great example of how the region is embracing change. It's a way for people to stay connected despite their differences, rather than just receiving American and European stories.

The more these platforms champion individuals from the local regions, the more the international listeners’ community will find a unique blend of stories and viewpoints, which will expand the global media panorama. The listener can enjoy the authenticity of different languages.

Our Take: This regional podcast becoming more visible means that digital media gives people a voice, which is important because it lets their stories be heard.

Local cultures grow from being just one part of a large media space to becoming a very important part of that media space when we create a forum for The expression of the diversity of culture with the tagline “celebrating our rich heritage, thereby creating a balanced media world.”

These new emerging markets are a great chance for producers and audiences to get to know each other and develop products that are in sync with current culture.

🔥 Navigating Content Regulation in Southeast Asia

Podcasts in Southeast Asia are facing some tough challenges when it comes to content regulation. These issues include censorship, deregulation and cultural sensitivity. Recently, a few episodes of a certain podcast have sparked debate about whether there should be limits to freedom of speech and who is responsible for content that is limited in some way.Why This Matters: The extra rules for podcasts that teach about freedom of speech and information respect are about the general social problem of how we get our information and what we do. This often leads to laws and rules being made. On the other hand, the argument between making rules and letting people be creative is a good example of why we need rules that are clear and either let creators do what they want or make them responsible for what they do.Our Take: Podcasting in the Southeastern community is still pretty interesting, but the regulations are causing some problems. When it comes to boundaries, it's important to keep the spirit of the platform alive by sharing lots of different stories and ideas, as we're seeing in this case. Overcoming these complexities requires a team-based approach, as well as active outreach to make sure that podcasting stays a space where real confessions and discourse play out.

👉 Get the latest news from Australia in a bite-sized report in 5 minutes. Click here to get started.

🎙️ Monetization Opportunities for Southeast Asian Podcasters

Podcasts are really taking off in Southeast Asia, and creators are getting better at making money from them. It's not just about showing ads.Why This Matters : Luckily, the creators started trying out some new ideas, like subscription-based, crowdfunding, branded content, and live events. These helped them reach more people and stay in business. With Patreon or Supercast, there are ways to make money right away, and listeners are already interested. Another way influencers use multichannel marketing is to work with brands and sponsors to make money and reach more people.Our Take: The never-ending transformation of podcast monetization means that Southeast Asian content makers will be in charge of building the Southeast Asian creator economy. Podcasters can tap into new revenue streams to build a thriving business community and creative ecosystem. This is what will help the podcasting industry in the region to grow and become more diverse.

In Summary: The surge of local creators has leveled the playing field in southeast Asia's podcast industry, challenging the status quo on regulations and revenue generation. This digital sphere is a great platform for diversity and pluralism, with podcasts offering a unique opportunity to explore and share stories.

Socio-cultural interactions and cultural exchange are also big parts of the picture. Content regulations give podcast producers in Southeast Asia a lot of freedom, and they're at the forefront of digital media in the region. They're exploring new ways to make money from digital media, and the future looks bright.

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💡 /ˈtɪdbɪt/

Universities Gather for Media Networking Summit

As part of their Asia tour, the founders of the International Student Broadcasting Championship (ISBC), Philip Vinciullo, Annwen Burrows, and Marcel Marais, recently visited the University of Santo Tomas (UST). The Forward Together: Metro Manila Campus Broadcasting Networking Summit, which demonstrated how student media is growing in influence globally, was the high point of their visit.[Read more]

🚨Podcast Usage in Japan Equivalent to TikTok Popularity

The Study : A study by Otonal Inc. and The Asahi Shimbun Company, which focused on 10,000 men and women between the ages of 20 and 69, found that the use of podcasts has significantly increased in Japan.

According to the survey, a large percentage of young people—1 in 4 and 1 in 3 among those in their 20s and 15 to 19 years old—use podcasts. With slightly less than 60% of users under 39, podcast usage is comparable to TikTok.

The poll also found that 87.1% of users listen to podcasts while engaging in some other activity, with the most popular listening scenarios being driving, taking public transportation, cleaning, walking, and engaging in a hobby. Why This Matters :This report offers some useful suggestions to podcasters, professionals in the industry, and enthusiastic subscribers about Japan's podcasting industry. It shows how genres are becoming more diverse and how local creators are really engaged. This leads to more interactive partnerships, the exchange of ideas, and stronger audiences.Our Take : The report findings open up a world of possibilities for creators. They can use new listeners and creative content patterns, and explore new venues for them. Podcasters can use the report's findings to stay ahead of the trends and create powerful and impactful listening experiences for their listeners. This will help the country’s podcasting landscape grow.

Introducing the #SKYPodCast—your weekly rendezvous with candid conversations, heartfelt reflections, and unforgettable adventures. Join hosts Kryz and Slater every Saturday as they invite you to unwind, laugh, and delve into the depths of life, relationships, and family, all while sharing their unfiltered experiences.

From the every day to the extraordinary, #SKYPodCast promises to be your companion through every twist and turn. Sit back, relax, and tune in for an unforgettable journey with Kryz and Slater, where authenticity knows no bounds.

• Radiodays Asia is the Asia-Pacific radio, audio, and podcast industry's international gathering. Sharing experiences and learning about international media trends, new technology, content development, and business opportunities is its goal.📅 Monday, September 2-4, 2024🚀 Radiodays Asia🎫 PAID📍  5, Jalan Conlay, Kuala Lumpur, 50450 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia

• Koh Samui International Podcast Festival 2024 .South-East Asia's biggest podcast festival is back for 2024 in Koh Samui!After 5 long years, the Little Dum Dum Club returns to headline the massive event. 📅 Saturday , June, 9-14, 2024🚀 Litle Dum Dum Club🎫 PAID📍  Koh Samui, Thailand

• Podfest Asia is an extension of Podfest Expo, one of world's largest in-person podcasting events expanding to Asia!📅 Wednesday ,May 8,2024, from 9:00 a.m. to 9:00 p.m. EST🚀 Podfest🎫 PAID📍  KMC | One Ayala - Coworking and Virtual Office Space - Makati, Ayala Avenue, Makati, Metro Manila, Philippines

This section is updated on a regular basis. View more, feel free to add yours

Welcome to the Podcaster Toolbox, a crowd-sourced resource for independent, DIY, and/or beginning home-based podcasters.

The Kangaroofern Media Lab team will review the resources submitted here and add them as soon as possible to the Podcaster Toolbox.

• 🏜️ Transistor.fm - is a powerful and simple podcasting platform. The ability to host multiple podcasts on one account makes it ideal for podcasters with multiple shows.

• 🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

• 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

• 🚗 Niceboard - modern job board software, helps communities and organisations create and manage job boards.

• 📼 Tubebuddy - is a complete tool for YouTube channel management and growth.

• 📹 VidIQ - is a website for learning that focuses on offering video tutorials and analytics to aid users in expanding their YouTube channels.Add Resources Here

The complete Toolbox can be seen at https://www.podworks.io/toolbox

Podwires Asia is here because of our incredible partners' unwavering support.

👀 Employing? or trying to find a new job?

Do you need to hire for your podcast? Here's where you can post a job (for free). Come hang out with us at podworks.io if you are a professional podcast producer!

More on Kangaroofern Media Lab

• That Podcast Exchange - This podcast is an insightful conversation with people at the top of their game and deconstructs them to find the tools, tactics, and tricks to help you achieve your dream goal as a Podcast Manager.

• Get Evening Post Wrap - for nightly bite-size news around Australia and the world.

• Podwires Daily - for providing news about audio trends and podcasts.

• Podwires Asia - for reporting on podcasting and audio trends in South East Asia

• Trailer Mixtape - The Hottest Podcast trailer to watch

• There’s a Glitch - updated tech news and scam and fraud trends

• The Freeman Chronicle Podcast - features expert interviews on current political and social issues in Australia and worldwide.

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