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🎙️How Is Podcasting Going to Look This Year?

January 28, 2024

Hello

Several people are hoping for a new beginning in the New Year after the podcast industry's "year from hell."

However, such hopes seem flimsy given how the rest of the media industry is barely surviving January.

Nevertheless, a new year brings with it some very important questions about the state of the podcast ecosystem and its future directions.

Particularly with Artificial intelligence, YouTube, and more alternative model that coming up this year.

Contact me via email, and don't forget to sign up for this newsletter here if you haven't already. Encourage a friend to subscribe as well!

Happy Podcasting

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📢 Spotify Technology SA announced the anticipated changes to its app in response to the EU's Digital Markets Act, which went into effect in March.

📢 Apple Podcasts recently announced that it will be adding transcripts to the app.

📢 Robin Hilton, NPR Music's Senior Podcast Producer, is the new host of "All Songs Considered." Hilton has been co-hosting the show since 2008 and played a key role in the launch of NPR's "Tiny Desk."

 📢 Podcast Workers Australia will be held their first online meeting on Tuesday 30th January.

  • What Time Is Best For A Podcast Episode To Be Released? Lunchtime is a Good Target, According to Data.

  • A recent report found that in 2023, 25% of the music available on streaming services was not played at all.

  • Research indicates that YouTube has become the most popular platform for listening to podcasts as the medium and listenership continue to change.

  • Edison states that audio's reach is still strong, even with younger listeners.

  • With great pride, Edison Research presents the UK's Top 25 Podcasts for Q3 of 2023. This list ranks the 25 biggest podcasts based on total weekly audience reach as measured by Edison Podcast Metrics UK.

  • Podcast listeners claim to hear more advertisements that are dry in their benefits or features, but they still prefer funny and entertaining commercials.

  • Top podcast genres among listeners on a weekly basis, revealing a significant distinction between the UK and US markets. According to Edison Research, the biggest distinction is the percentage of weekly podcast listeners who choose to hear True Crime.

  • Podcasting on YouTube and Videos Will Increase in 2024, Says Paul Riismandel of Signal Hill Insights

  • The NZ Podcasting Summit 2024 is scheduled to take place in Auckland on May 11, 2023. Numerous podcasters from Aotearoa, such as MediaWorks, NZME, RNZ, and NEWSROOM INVESTIGATES, are on the speaker list.

  • Seekr, known for its AI-powered audio content assessment, has launched Align, a programmatic tool focused on brand safety and podcast ad suitability. Align for brands and agencies makes use of Seekr's one-of-a-kind content scoring system and language model.

  • The podcast to broadcast model has primarily focused on radio, but ESPN is taking advantage of its hours of cable television programming to fill by announcing that each weekday between 2-3pm ET, it will televise a different video version of one of its podcasts.

  • Amazon holds the top spot among the podcast advertisers, according to a December 2023 announcement from Magellan AI.

  • Triton Digital released the December 2023 Canada podcast ranker. the top three Canada originated French-language podcasts included Le Radiojournal (CBC/Radio-Canada) again at #1, Les chroniques de Pierre-Yves McSween (Cogeco Media) climbing to #2, and Richard Martineau (QUB) at #3.

  • Robin Hilton, NPR Music's Senior Podcast Producer, is the new host of "All Songs Considered." Hilton has been co-hosting the show since 2008 and played a key role in the launch of NPR's "Tiny Desk."

  • Irish Life, a provider of life insurance and pension plans, has teamed up with Global's award-winning podcast My Therapist Ghosted Me to produce a branded segment for the podcast for the first time, the company announced.

  • Seven exclusive products, based on the Tinkercast, a show co-hosted by Guy Raz and Mindy Thomas, will be released in autumn 2024 by the award-winning toy publisher of science and craft kits and podcast studio, which is owned by Amazon.

Presenting New Voices AMPLIFIY! For independent creators who already have a podcast and are looking to expand their audience, there is an 8-week marketing accelerator available.

Selected participants will receive accelerated learning, mentorship from top industry professionals, and a $1,000 stipend. Participants will be a part of a cohort of independent podcasters with the chance to create long-lasting relationships, in addition to workshops and exercises on monetization, audience engagement, and promotional campaigns. You will have a tonne of knowledge and techniques at the end of the programme that you can use right away with your podcast!

The application period is now open!

  • Whoopi Goldberg, an actress and comedian, has invested in Gigmor, a startup that provides music discovery, booking, and ticketing services. The startup also revealed the addition of Spike Edney as an adviser. Spike Edney is the longtime touring musical director and keyboard player for rock icon Queen.

  • Katherine Maher, a former executive director of the Wikimedia Foundation, has been named NPR's new CEO.

  • Australian Prime Minister Anthony Albanese declared on Wednesday that he supports Kim Williams, the former head of News Limited and Foxtel, to succeed Ita Buttrose as the new ABC chair.

This podcast series offers a unique look at the evolution of the New South and how historic Southern cities, including Charlotte, North Carolina, are confronting complex issues facing communities across the South and nationwide, ranging from equity in education and immigration to civil rights, racial equality, and socioeconomic mobility. The New South podcast series features inspiring stories and conversations that provide listeners with unique perspectives on how Southern cities are addressing these challenging issues by highlighting their historical roots in addition to providing direction for the future.

The “Our New South” podcast series is presented by the Levine Museum of the New South (LMNS), which, for over 30 years, has sought to confront some of the most difficult issues facing New South cities today by examining them from a historical context that deepens understanding, fosters empathy, and inspires action toward a better future.

🚀 Want to advertise in Podwires ? Book here

Here are our current featured roles. Check the job board for more jobs and some freelance gigs.

Please mention Podworks.io or Podwires in your application.

Do you need to hire for your podcast? Here's where you can post a job (for free). Come hang out with us at podworks.io if you are a professional podcast producer!

  • Audio APIs: a Game Changer . Sounder has announced a revolutionary step to unlock this potential: open APIs. This bold move democratizes audio intelligence, opening doors for developers and creators to reshape the entire industry. A free webinar on Tuesday, January 30th, 2024, 2:30-3:00 pm EST

  • Edison Research and WorldDAB present “Dashboard Dialogue” hosted by Edison Research Vice President Megan Lazovick, and WorldDAB President Jaqueline Bierhorst.

  • Our first events for 2024 are now also open for registration with the year kicking off with our Sydney Audio Summit and Melbourne Audio Summit 

  • Design a Great Podcast with Strategy In Mind. This class will take you through a design process that blends vision, planning, and strategy.

  • The Hot Pod Summit is returning to Brooklyn on February 28th, 2024, as part of On Air Fest for a day of in-depth talks, intimate conversations, and industry networking.

  • The Institute for Independent Journalists 2024 Freelance Journalism Conference on February 29 and March 1, 2024

  • Lower Street, the organisation behind the Brand Podcast Virtual Summit, has released the complete list of speakers. The free event is intended for those who want to start or expand a brand podcast.

  • TPA Presents: Why (and how) a Solid Social Strategy is (Still) a Must for Podcast Growth with Jade Media.

  • The Podcast Show London is back, and from May 24–25, it will unite thousands of podcast enthusiasts from around the world under one roof at the Business Design Centre in Islington.

  • On Facebook and Instagram, Meta has added new safety settings for teenagers, one of which is to automatically disable message delivery from accounts they do not follow or are not connected to.

  • Creator Now, an online learning startup based in Los Angeles for aspiring creators, is acquired by VidIQ, an analytics platform for creators.

  • Social media consultant Matt Navarra posted on Threads that suggests TikTok is testing allowing some users to upload videos up to 30 minutes long.

Welcome to the Podcaster Toolbox, a crowd-sourced resource for independent, DIY, and/or beginning home-based podcasters.

The Kangaroofern Media Lab team will review the resources submitted here and add them as soon as possible to the Podcaster Toolbox.

  • 🏜️ Transistor.fm - is a powerful and simple podcasting platform. The ability to host multiple podcasts on one account makes it ideal for podcasters with multiple shows.

  • 🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

  • 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

  • 🚗 Niceboard - modern job board software, helps communities and organisations create and manage job boards.

  • 📼 Tubebuddy - is a complete tool for YouTube channel management and growth.

  • 📹 VidIQ - is a website for learning that focuses on offering video tutorials and analytics to aid users in expanding their YouTube channels.

The complete Toolbox can be seen at https://www.podworks.io/p/toolbox

Send press releases, jobs, events and podcast ads in the street to [email protected]. Editorially, we may rewrite headlines and descriptions.

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