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Let’s dive in on today’s newsletter.

• 🎧Uncovering the Influence of Co-Listening on Podcast Consumption

• 🎙️ Unveiling Canada's Podcast Landscape in 2024: Triton Digital's Insights

• 🚨 Podcast Insight: Podcasting Revenue Expected to Double by 2026

• 🌏 Podcast Recommendation: Status : Untraced

• 🌋 Take a Quiz : Are you ready to start creating innovative podcasts?

• 🛠️Podcast Events & Toolbox

🎧 Uncovering the Influence of Co-Listening on Podcast Consumption

The latest report from Cumulus Media and Signal Hill Insights on podcast consumption in Spring 2024 reveals that co-listening leads to undercounting.

The Background :

In the twelfth Podcast Download series, Cumulus Media and Signal Hill Insights commissioned MARU/Matchbox to study 603 weekly podcast listeners from April 19-24, 2024. Cumulus Media and Signal Hill Insights conduct two studies annually. The Spring 2024 Report reviews previous studies on co-listening, platform preference, content trends, brand safety, and content appropriateness.

Liz Mayer, Insights Manager at Cumulus Media | Westwood One Audio Active Group®, and Paul Riismandel, Chief Insights Officer and Partner at Signal Hill Insights, extensively analyzed the Podcast Download consumer study.

The Revelation :

The Podcast Download series, conducted by Cumulus Media and Signal Hill Insights, has revealed that podcast consumption is undercounted due to co-listening with friends, family, and children. The study revealed that 14% of weekly podcast consumers frequently listen to podcasts with others, while 42% have listened with others at some point. The podcast genre profile of co-listeners varies, with 31% of the kids/family genre and 26% of rewatching podcasts being frequent co-listeners.Podcasts are an ideal platform for reaching entrepreneurs and individuals with multiple jobs, as half of dedicated podcast listeners have a side hustle. Younger podcast consumers are more likely to have a side hustle, with nearly two-thirds working a second gig. The majority of podcast consumption occurs within 24 hours of release, with 71% of weekly consumers tuning in within a day.Podcast Pioneers and women enjoy listening to previous episodes, with 64% of women revisiting back episodes for new podcasts and 73% for missed episodes. YouTube has been the most utilized podcast listening platform in the U.S. for the past year and a half, followed by Spotify (21%) and Apple (12%). YouTube dominates for podcast discovery, with a third of weekly podcast consumers using YouTube to discover the podcast.Younger podcast consumers are more likely to listen to new podcasts, with 68% having started to listen to a new podcast in the past three months. TikTok leads for podcast discovery among 18-34 podcast consumers across social media platforms.

Our Data and Sources :

The Cumulus Media and Signal Hill Insights' Podcast Download – April 2024 Report, conducted twice a year, surveyed 603 nationally representative respondents aged 18+ who spent at least one hour listening to or watching podcasts within the past week, and were not employed in any industries.

Why does this matter?

Better targeting and customisation of promotional strategies can be achieved by podcast creators and marketers by knowing where and how younger listeners find new podcasts. Knowing that TikTok is a top platform for this audience to discover podcasts allows content creators to concentrate on making the most of this platform to effectively reach listeners.

Our take :

In order to reach a larger audience, creators can better target their content and marketing efforts by knowing which platforms younger audiences prefer to use to discover podcasts. By using TikTok as a primary platform for exploring podcasts, creators can increase their exposure and engagement with this audience.

🎙️Unveiling Canada's Podcast Landscape in 2024: Triton Digital's Insights

The 2024 Canadian Podcast Trends Report was released today by Triton Digital, the world leader in technology and services for the broadcast radio, podcast, and digital audio sectors. Along with its monthly Canada Podcast Ranker, the report offers insights into the changing podcast landscape in Canada. These insights include top genres, downloads, debuts, sales networks, and more, as well as trends in podcast listening and a listener snapshot.

The Background :

Triton Digital is proud to release its second annual insights report for the Canadian region, covering a full year from April 2023 to March 2024. This comprehensive report delves into the Canadian podcast landscape, offering insights that complement our monthly ranker reports at www.TritonRankers.com. It offers valuable insights into podcast listening trends, popular content, audience demographics, and much more

The Revelation :

The report found that True Crime, Comedy, and News podcasts were Canada's most popular, with listeners downloading 5.9 hours per week. Other notable findings are:

• Listeners averaged 8.2 episodes/week.

• Mobile devices downloaded 92.9% of podcasts.

• Top sales network in Triton Canada Podcast Ranker by average weekly download volume was SiriusXM Podcast Network, followed by Wondery Network and CBC/Radio-Canada.

• Dateline NBC, SmartLess, and Crime Junkie were the top podcasts.

• Based on listener ratings and download numbers, the top Canadian-made English podcasts were Front Burner, The World This Hour, and The Current.

• Le Radiojournal (Radio Canada), Les chroniques de Pierre-Yves McSween (Cogeco Media), and Richard Martineau (QUB) were the top Canadian-made French podcasts.

Our Data and Sources :

The Canadian Podcast Report examined Triton's Podcast Metrics measures of shows and networks from the past year in the following categories: Overall, best Canadian-made English and French. Triton Digital's IAB Tech Lab-certified Podcast Metrics service analyses server log data from Omny Studio and other industry hosting platforms, and Signal Hill Insights' Canadian Podcast Listener 2023 study, supported by The Podcast Exchange, are used in the report.

Why does this matter?

This matters because it provides valuable insights into the popularity and reach of Canadian-made podcasts in both English and French languages. Understanding the trends and preferences in podcast consumption can help creators, advertisers, and platforms make informed decisions to better serve their audiences.

Our take

This data empowers podcast producers to tailor their content to the needs of their target audience, leading to higher levels of engagement. Ultimately, this will result in higher levels of engagement and contribute to the expansion of the Canadian podcasting market.

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🚨Podcasting Revenue Expected to Double by 2026

Liberated Syndication Inc. has recently announced its May 2024 podcast advertising rates, featuring the highest and most accessible CPM categories. Podcasting is expected to more than double its 2023 ad revenue growth rate (+12%) in 2024, reaching nearly $2.6 billion by 2026, following a 5% revenue increase to $1.9 billion in 2023 highlighted at the IAB Podcast Upfronts presentation in New York City.

The Background :

Libsyn Ads is the top one-stop destination for brands and agencies to access high quality, brand safe, engaging podcast content at scale. Advertisers can access Libsyn Ads' exclusive podcast inventory and benefit from its expertise, advanced targeting solutions, measurement capabilities, and brand safety tools.

The Revelation :

In May 2024, the average cost per thousand (CPM) rate for a 60-second ad spot was $21.63, slightly lower than last month (April 2024 avg. CPM rate: $21.89) and the same month last year (May 2023 avg. CPM rate: $23.34). In May, the top three CPM categories based on delivered advertising were Technology at $27, Business at $25, and Education at $24.

Additionally, Arts, Fiction, and TV & Film are categories with highly engaged audiences and accessible CPM rates, averaging in the high teens to low 20s in May.

Our Data and Sources :

Libsyn Ads provides monthly cost per thousand (CPM) rates for creators, advertisers, and agencies. The company releases the figures to help podcasters and advertisers track market pricing and understand podcast advertising as a monetization vehicle. Actual sales data from Libsyn Ads' thousands of shows is used.

Why does this matter?

Knowing the average CPM rates and top-performing categories can aid podcasters and advertisers in making informed advertising strategy decisions. Staying informed about market pricing trends can help podcasters and advertisers maximize their revenue potential and effectively reach their target audience.

Our take

Access to this data can enhance our ability to optimize monetization strategies and negotiate advertising deals. This data allows us to stay updated on trends and adjust our content to attract sponsors in niche markets with strong performance.

👉 Get the latest news from Australia in a bite-sized report in 5 minutes. Click here to get started.

• With a weekly reach of 91% of American adults (25-54), Scarborough Research says radio leads media consumption. Most people listen to radio for 1 hour 12 minutes daily.

• Free Press found that 77% of Americans get news weekly from radio and TV, surpassing Facebook and news apps. This emphasises broadcast media's public education role.

• Even as inflation makes consumers spend less, Spotify prices are rising again. The streaming service will raise premium prices for U.S. customers for the second time in two years. While Spotify raised prices by one dollar across the board last year, this time it will raise rates by one to three dollars, depending on the plan.

• Wondery expands in the UK. The Amazon-owned studio will launch its first original series, Everything To Play For, and distribute and ad-sell The Socially Distant Sports Bar podcast in British sports podcasts.SUBMIT YOUR NEWSSend press releases to [email protected]. Editorially, we may rewrite headlines and descriptions. Visit podworks.io to post your upcoming events or job openings for free.

In 2016, survivalist and world traveler Justin Alexander goes missing in the Parvati Valley while on a spiritual trek into the Himalayan Mountains. While the circumstances of his disappearance point to murder, a chilling message he left behind throws everything into question: “I should return mid-September or so. If I’m not back by then, don’t look for me.” Four years later, host and true crime newcomer Liam Luxon is introduced to Justin's story and embarks on an investigation into the mysterious case. "Status-Untraced" is a 10-episode journey that explores the secrets the Valley holds, the stones left unturned, and what really happened to Justin Alexander.

This section is updated on a regular basis. View more, feel free to add yours

• Zachary McAuliffe writes about iOS 17: Your Favorite Podcast's Transcript Is a Few Taps Away on iPhone.

• David Hoffman wrote a compelling article about the Great Unanswered Question in Branded Podcasting

• In a blog post, Johnny Flores of Flores Podcast Productions provided us with advice on how to write proposals that are both compelling and clear in order to attract potential clients.

🌟 Share Your Experience! 🌟

We are delighted to hear from our subscribers! We would be happy to publish your testimonial if you have found our newsletter to be helpful or if you have a success story to share.

👉 Post a Testimonial: https://testimonial.to/podwiresYour input matters, regardless of how long it is—a single sentence or an elaborate narrative. It also aids others in realising the advantages of our newsletter. We appreciate your participation in our community! 🙌

Welcome to the Podcaster Toolbox, a crowd-sourced resource for independent, DIY, and/or beginning home-based podcasters.

The Kangaroofern Media Lab team will review the resources submitted here and add them as soon as possible to the Podcaster Toolbox.

• 🏜️ Transistor.fm - is a powerful and simple podcasting platform. The ability to host multiple podcasts on one account makes it ideal for podcasters with multiple shows.

• 📢 Zencastr is an all-in-one podcast production suite that gives you studio quality audio and video without needing all the technical know-how.

• 🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

• 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

• 🔊 Soundstripe is a platform that offers thousands of royalty free music, sound effects, and video for your projects.

• 📼 Tubebuddy - is a complete tool for YouTube channel management and growth.

• 📹 VidIQ - is a website for learning that focuses on offering video tutorials and analytics to aid users in expanding their YouTube channels.

• 🪀 Swell AI turns podcasts or videos into transcripts, clips, show notes, articles, summaries, titles, newsletters, social posts, and more.

• 📬 SparkLoop is the fastest way to get a newsletter referral program — like TheSkimm and Morning Brew — up and running.

The complete Toolbox can be seen at https://www.podworks.io/toolbox

👀 Employing? or trying to find a new job?

Do you need to hire for your podcast? Here's where you can post a job (for free). Come hang out with us at podworks.io if you are a professional podcast producer!

More on Kangaroofern Media Lab

• That Podcast Exchange - This podcast is an insightful conversation with people at the top of their game and deconstructs them to find the tools, tactics, and tricks to help you achieve your dream goal as Podcast Manager.

• Get Evening Post Wrap - for nightly bite size news around Australia and the world.

• Podwires Daily - for providing news about audio trends and podcasts.

• Podwires Asia - for reporting on podcasting and audio trends in South East Asia

• Trailer Mixtape - The Hottest Podcast trailer to watch

• There’s a Glitch - updated tech news and scam and fraud trends

• The Freeman Chronicle Podcast - features expert interviews on current political and social issues in Australia and worldwide.

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