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Let’s dive in on today’s newsletter. - Miguel Bada

•  🔥Podcasting Revenue Surges: $350 Million Earned on Patreon Last Year

• 🚨 Podcast Insight: Triton Digital Unveils First Latin America Podcast Ranker Report

• 🌏 Podcast Elsewhere: Libsyn Unveils July 2024 Podcast Advertising Rates for Creators.

• 🛠️Hire a Podcast Producers : Gabriellee Lindgren

MARKETS

As of 8:00 PM ET (Thursday) . Data is provided by Yahoo Finance

🔥Podcasting Revenue Surges: $350 Million Earned on Patreon Last Year.

The Patreon membership platform announced that last year, podcasters earned $350 million. More than 40,000 podcasters are earning money off their work through Patreon admirers, according to the company.

The Reveal:

From an audio-only experience to building a media empire with live shows, merchandise lines, brand deals, and book contracts, podcasting has changed. The podcaster is their CEO, needing a strategic partner to empower them to manage it effectively.

Patreon is the second largest category for podcasting because creators want control over their businesses.

More than 40,000 creators on Patreon are earning a paid income from their podcast as they build and grow their business. These committed fans make time for their favourite show each week by integrating it into their routine and scheduling their day to include it. Then, Patreon provides one place for podcasters to reach those real, actual fans—making it more important to creators than ever.

In 2023 alone, creators earned $350 million from real fans buying memberships and digital products sold in their shops that same year. Patreon places a great emphasis on building communities that have their own language and inside jokes—basically, the kinds of things that tend to really stick. Active engagement with their fans and positively influencing their lives has allowed creators to transform their work into thriving and enduring businesses.

Why does this matter ?

Artists who have an engaged fanbase can sustain an ongoing stream of revenue, and thus continue funding their projects in art; it sponsors financial security and a close relation with the audience, which will help them go on producing and sustaining content that resonates with their audience in building their brand and influence on the industry.

Our View

According to the podcast producers, Patreon empowers content creators to generate more value from their work while building an emotionally invested fan base. By offering exclusive rewards and interacting with one's audience, a strong community arises that supports your art financially. That way, content creators can continue to produce great content while being recognized as experts in their subjects.

💥 Attention, podcasters!

Introducing “Podwires Marketplace” - the ultimate marketplace for taking your show to new heights. Experience a seamless platform that streamlines your podcast production process, empowering you to create professional-quality episodes with ease.

1. Effortless Collaboration: Connect with talented audio professionals who can elevate your podcast's production quality.

2. Comprehensive Services: From editing and sound design to marketing and monetization, find all the resources you need to thrive in one convenient place.

Join the thriving community of podcasters who trust Podworks.io to simplify their journey. Sign up today and unlock the full potential of your show!

🚨Triton Digital Unveils First Latin America Podcast Ranker Report

Leading, technology, and services provider to the podcast, digital audio, and broadcast radio industries, Triton Digital just announced the release of the first-ever Latin America Sales Network Podcast Ranker. The report will leverage Triton's Podcast Metrics measurement service to provide insight into the top 12 sales networks.

“We are beyond excited to share the first-ever Latin America Sales Network Podcast Ranker, as it marks a turning point for the podcasting industry across the region. The following report underlines the very impressive growth of the LATAM podcast landscape and will offer invaluable insights for publishers and advertisers alike, looking to engage with an extremely active and evolving audience,”says Oscar Sermeno, vice president, market strategy, Triton Digital, Americas Area.

Alongside the Sales Network Podcast Ranker, Triton Digital is releasing its 2024 Latin America Audio Insights Report, which provides a view into the evolving LATAM podcast landscape from June 2023 to May 2024, complete with key takeaways on how folks listen and a peek at the best new and top podcasts from the LATAM Podcast Ranker.

The report said that at 32%, News was the most downloaded genre of podcasts, followed by Comedy at 17%. The notable results for the new podcasts include the following:

Notable Podcast Debuts: Wondery's A Coach, SiriusXM Podcast Network's El Cielo Que Nunca Vi, and Wondery's Escándalo Mexicano.

The all-time highest downloaded episode came to be "Manchester City y la gloria del Mundial de Clubes" from Titulares Deportivos, Grupo BluRadio, with 460K downloads in the last year.

In terms of apps downloaded from New Episode RSS, the top one was Spotify with 32%, while Android Unspecified App took second place at 18%.

Alongside the June 2024 LATAM Podcast Ranker, Triton's Podcast Metrics measurement service offers insights into the Top 100 Latin American podcasts from June 3, 2024, to June 30, 2024. This information is provided in the Latin America Insights Report.

The Data and Sources :

The IAB Tech Lab certified Triton Digital's Podcast Metrics measurement service as conforming to Version 2.0 of the IAB Podcast Measurement Technical Guidelines. It provides an overwhelmingly huge amount of data regarding methods, time, and geographies of podcast content consumption across multiple hosting platforms by date range, location, device, podcast name, episode, title, and more.

Why this matters ?

It should concern advertisers and podcast creators within the Latin American market that the information about podcast popularity and reach is what will help the former engage with their desired audience and the latter make very informed decisions related to content creation strategies and advertisements.

Our view :

Knowing how podcasts rank and perform in the Latin American market, producers can thereby target content and marketing efforts in ways that grow listeners and attract sponsors. Data is useful to researchers and industry analysts who would like to track changes or trends in the Latin American podcasting scene.

1. 🇺🇸 United States : Investies has been added to the ad sales portfolio of the fwd. network, a podcast content collective powered by AdLarge that amplifies women's stories and voices across audio and beyond. Investies shows AdLarge's dedication to giving women a voice.

2. 🇦🇺 Australia : It's back bigger and better, and now confirmed is the date of the Australian Podcast Awards 2024. Sydney's swanky five-star Sofitel Darling Harbour takes its turn in hosting duties once more on Thursday, November 21.

3. 🇬🇧 United Kingdom : The nominees for the British Podcast Awards 2024 have been announced, and competition is fierce. Hundreds of podcasts, big and small, are fighting for the opportunity to win some of their biggest, most elusive accolades in podcasting. This year has ushered in hundreds of entries across over 25 categories, including the new one created this year to identify the best hosts from this industry.

4. 🇺🇸 United States : Exciting news! The 2024 Ambies Awards accept submissions on August 5. You can showcase your work and gain industry recognition at the Ambies, a premier audio publishing event. Meanwhile, Libsyn Unveils July 2024 Podcast Advertising Rates for Creators.SUBMIT YOUR NEWS

NEWS UPDATES

• A study by Edison Research and audiochuck, the True Crime Consumer Report, explores the appeal and changes related to true crime podcasts. The study will have its world premiere in a keynote address at Podcast Movement in Washington, D.C. on August 20, 2024 at 9am EDT.

• Podcast Movement is proud to present the second keynote session and our third round of PM24 speakers and panelists!

• Podcast Movement is thrilled to announce an extraordinary keynote session at Podcast Movement 2024 featuring two legendary public media hosts: Ira Glass and Rachel Martin!

• Podcast Movement is proud to release that this year's version of The Podcast Landscape, the largest public podcast usage study in America, will be presented by none other than Sounds Profitable's Tom Webster.

• An expert panel on "Building Podcast Franchises" includes former Navy SEAL John Allen, CEO Nick Witters, and creator Luke Lamana. Content creation in the area of audio will be discussed along with consumer product licensing, fan engagement, and general expansion of podcast brands. Panel lists meet Thursday, August 22.

• Tori Dunlap and Hala Taha are podcasters who have ripped the blueprint on scaling an enormous audience within a skeptical media environment. They explore ways to build a loyal audience, trust between creators and listeners, and advertisers. At no point in history has podcasting been more relevant in this media era. They'll hit the stage on Wednesday, August 21.

👉 Would like to be featured in our newsletter?. Come along with the growing number of podcast creators who rely on PODWIRES Marketplace to make their journey easier. Register right away

🎧 The Power of Brand Podcasting : Lesson with Lower Street Media

In this episode of That Podcast Exchange host Miko Santos interviews Harry Morton, the founder and CEO of Lower Street, an award-winning global podcast agency for brands. Harry shares valuable insights on creating successful branded podcasts, understanding target audiences, and measuring podcast ROI.

In this episode, we cover:

• Success in podcasting industry.

• Standing out in crowded market.

• Understanding brand identity and audience.

• Focusing on specific target audience.

• Having a clear point of view.

• Understanding uniqueness in podcast ideas.

• Engagement rate and completion rate.

• Building a successful podcast.

• NOVA Entertainment is hiring a Social Media and Video Producer (Podcasts)

• Spotify seeks a Production Manager to join its team in London.

• NPR is hiring a Chief Desk Editor in their Washington office.

• Blacfox is looking a Podcast Producer.

• Colibri Group is hiring a Podcast Producer. The Podcast Producer will manage the end-to-end development and production process for Becker’s “Accounting for the Future” podcast series.

• Latham & Watkins is looking a The Creative Specialist – Webcast and Podcast Production.

• August 19-22: Podcast Movement 2024 - Washington, D.C.

• September 3: Podcast Day Asia - Kuala Lumpur, Malaysia

• September 2 - 4 : Radiodays Asia 2024 - Kuala Lumpur, Malaysia

• September 18 : Radio Academy Festival 2024 - London, UK

Visit podworks.io to post your upcoming events or job openings for free.

• Roni Gosch wrote in the latest Podbean blog about Turn Your Blog Into a Podcast!

• Joni Deutsch has a great article about how to win a podcast award and why it helps with podcast growth.

• Check out Morgan Swift's blog post "How to identify an ideal cross-promotional partner" if you're trying to grow your podcast audience.

• Katie Paterson wrote an article about which social media platforms that actually work for Podcasters

• TPA Presents: How To Podcast Independently with Ronald Young Jr. Webinar Starts August 5

• Managing People to Managing Productions: A How to Guide for Editors and Producers with Mia Lobel $335 Class Starts: Sep 9 

• How to Pitch Podcast Executives and Get Your Show Made with TJ Raphael $335 Class Starts: Sep 9.

• Navigating the New and Exciting World of Audiobook Originals with Michelle Altman (Free) Webinar Starts : September 13.

• From Idea to Launch: How to Create a Sustainable Podcast with Laurel Morales $335 Class Starts: Sep 17

• How to Build Thought Leadership as a Podcaster (Even if You Think You’re Not Qualified Enough)  with Cheryl Lau Webinar Starts : September 16

• AI in Audio: Legal insights to know your rights and protect your work with Alicia Pollard Webinar Starts : September 19.

• Telling Vulnerable Stories with Ronald Young Jr. $370 Class Starts: Oct 2

• Turning Dense Information Into Great Stories with Lewis Wallace $335 Class Starts: Oct 3

• From Topic to Story: How to Find Characters and Narrative Arcs to Draw in Listeners with Sarah Esocoff $370 Class Starts: Oct 7

• Body-Ody-Audio: How to Make Sensorial, Visceral Audio with Kristina Loring $370 Class Starts: Oct 8

• Be So For Real: Interview Training for Producers, Hosts and Editors with Dom French $370 Class Starts: Oct 30

• Fact Checking 101 with Jeanette Beebe  $370 Class Starts: Nov 4

• Mind Your Business: Podcast Monetization with Annalise Nielsen $335 Class Starts: Nov 5

• Introduction to Story Editing with Willow Belden $335 Class Starts: Dec 2

Welcome to the Podcaster Toolbox, a crowd-sourced resource for independent, DIY, and/or beginning home-based podcasters.

The Kangaroofern Media Lab team will review the resources submitted here and add them as soon as possible to the Podcaster Toolbox.

• 🏜️ Transistor.fm - is a powerful and simple podcasting platform. The ability to host multiple podcasts on one account makes it ideal for podcasters with multiple shows.

• 📢 Zencastr is an all-in-one podcast production suite that gives you studio quality audio and video without needing all the technical know-how.

• 🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

• 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

• 🔊 Soundstripe is a platform that offers thousands of royalty free music, sound effects, and video for your projects.

• 📼 Tubebuddy - is a complete tool for YouTube channel management and growth.

• 📹 VidIQ - is a website for learning that focuses on offering video tutorials and analytics to aid users in expanding their YouTube channels.

• 🪀 Swell AI turns podcasts or videos into transcripts, clips, show notes, articles, summaries, titles, newsletters, social posts, and more.

• 📬 SparkLoop is the fastest way to get a newsletter referral program — like TheSkimm and Morning Brew — up and running.

• 🎚️ Riverside is your online studio for high-quality podcast and video recording and editing.

The complete Toolbox can be seen at https://marketplace.podwires.com/toolbox

👀 Employing? or trying to find a new job?

Do you need to hire for your podcast? Here's where you can post a job (for free). Come hang out with us at podworks.io if you are a professional podcast producer!

From The Team

📖 I appreciate you taking the time to read! See you in the next issue. Got a question or criticism? Just click on Reply. We can talk while we are here.

🎧 Check out our podcast, the one and only "That Podcast Exchange” - This podcast is an insightful conversation with people at the top of their game and deconstructs them to find the tools, tactics, and tricks to help you achieve your dream goal as Podcast Manager.

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