It’s Wednesday . Today we are trying out the Shure MV7+ podcasting microphone for recording. I've been a Rode user for a long time and this is the first time I've tried a different microphone.

What do you think of this mic, I would love to hear your feedback.

Podcast movement in Washington D.C. not far away. Good luck to everyone attending.

As always, contact me via email, and don't forget to sign up for this newsletter here if you haven't already. Encourage a friend to subscribe as well!

Today’s issue takes 11 minutes to read.

Let’s dive in on today’s newsletter. - Miko

🎙️TODAY’S BRIEF

• 🔥PodcastOne Achieves 24% Revenue Increase in First Quarter

• 🚨 Podcast Insight: Understanding the Impact of Host-Read vs Producer-Read Ads

• 🎧 The Impact of Sports Radio on Fan Engagement and Brand Loyalty

• 🌏 Podcast Elsewhere: Hamish & Andy topped the Triton Digital Australian Podcast Rankings for July 2024.

⬇️Listen : This podcast interviews top performers and deconstructs them to find tools, tactics, and tricks to help you become a successful podcast producer.

📈 MARKETS

As of 700 AM ET( Wednesday ) . Data is provided by Yahoo Market

🌟 Market Tidbits : More than three months after Apple rejected it, Spotify is adding plan and service prices to its EU app on Wednesday.

PodcastOne
🔥PodcastOne Achieves 24% Revenue Increase in First Quarter

Podwires Overview : PodcastOne, one of the largest podcast platforms and a subsidiary of LiveOne, announced its operational results for the first fiscal quarter, which ended June 30, 2024.

Kit Grey, President and Co-Founder, acknowledged the company's outstanding performance in revenues and credited them to the success of the team through strategic acquisitions, effective marketing, and long-term relationships with advertisers and brands as major factors driving toward profitability and sustainability of value for the company and its shareholders.

The Revelations:

• LiveOne currently owns approximately 72% of PodcastOne and it will continue to consolidate PodcastOne's financial results.

• PodcastOne ranked 11th in Podtrac's Podcast Industry Top Publishers Rankings for July 2024 with a monthly U.S. unique audience of 5.5 million and 17.8 million global downloads and streams.

• For Q1 FY 2025, PodcastOne posted revenue of $13.2 million, a 24 percent increase from $10.6 million in the same period in the prior year.

• In Q1 FY 2025, the Operating Loss was $1.4 million, compared to Operating Income of $0.2 million in the same quarter ending June 20, 2023 (referred to as "Q1 FY 2024"). Operating income declined by $1.6 million due mainly to a rise in content expense and higher legal and accounting fees associated with PodcastOne becoming a public entity.

• In Q1 FY 2025, Adjusted EBITDA* was $(0.3) million, compared to Adjusted EBITDA* of $0.4 million in Q1 FY 2024.

• PodcastOne is reaffirming its revenue guidance for the fiscal year ending March 31, 2025 ("FY 2025"), of between $51 million and $56 million.

Why does It Matter :

Contrasted with this has been the PodcasOne view, which stays FY 2025 revenue guidance despite Q1 FY 2025 operating income and adjusted EBITDA declines. The company is confident it can meet its financial goals for the year even after a rough first quarter.

Bottom line :

The maintaining of the revenue guidance indicates that PodcastOne is quite confident in its future performance and the ability to get up and overcome challenges. The company stays focused on meeting FY 2025 financial targets despite the initial setbacks.

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PODCAST INSIGHT 
🚨Understanding the Impact of Host-Read vs Producer-Read Ads

Podwires Overview : Podscribe just announced the Q2 Podcast Advertising Performance Benchmarks report, with some surprising results between host read vs producer read.

The Revelations :

• Impression vs Episodic Buys: Frequency control for run-of-show, run-of-network, audience-targeted and other impression-based buying strategies can drive improved performance that can often close on episodic benchmarks.

• As a matter of fact, host-read advertisements do 50% better than producer-read ads. But when episodically purchased, the producer-read ads bring down this gap to 24%, where host-read ads may justify commanding a premium price. It will also help control frequency when running producer-read ads to improve an advertiser's performance across their total podcast budget.

• Performance is awful in ads containing ad stacking or frequency > 15. There's a threshold for the number of ads effective before they begin to degrade performance.

• With iOS 17 adoption hitting 80-90%, we're very close to solving the excessive download problem on the Apple Podcast app.

Why does it matter :

The Podscribe report includes valuable insights for the podcast advertisers and creators to boost performance and ROI. It helps the advertisers to optimize ad spend and campaign performance and to make data-driven decisions regarding ad placement, targeting, and overall campaign strategy.

For creators, it will help them understand ad effectiveness, optimizing ad placements and formats, attracting advertisers, and maintaining a positive listener experience. By demonstrating an understanding of ad performance metrics, creators can position themselves as more attractive partners for advertisers.

The report also ensures a continued positive experience for listeners because it prevents ad overload. All in all, the report furthers the growth and maturity of the podcast advertising industry by painting in clearer lines what works and what doesn't.

Bottom Line :

The industry of podcast advertising could optimize placements and formats with ad performance metrics and strategies. All of this culminates in a better user experience for listeners, a better experience for advertisers, and fuels growth and maturity of the space.

 🪧 FROM OUR SPONSOR

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🗞️ TL;DR - PODCAST NEWS

• Podvalue is sending more than $450,640.06 back into the hands of podcasters. Alex Sanfilippo made this clear in a LinkedIn post. The initiative is helping podcasters offset their production costs.

• The Writers Guild of America East has issued a forceful statement on the closure of WCBS Newsradio 880, condemning the decision by Audacy, the second largest radio company in America, to shut down the station.

• Ear Hustle found new space in Southern California's Chino prison. It measures 17 feet by 8 feet, 10 inches, has windows, and hence is more functional than the facilities at San Quentin State Prison. Together with Uncuffed, the team has been building their dream list, ordering equipment from the state which was donated to the state.

• The 3rd Annual Signal Awards extended deadline has passed, but they pleased to announce a one-month Grace Period for podcast submissions.

• Chris Corfield at musicradar.com opines that Shure's MV7+ Podcasting Microphone is the newest device from Shure in its line of audio gear—meant for all serious content creators, podcasters, and streamers.
  

Audacy
🎧 The Impact of Sports Radio on Fan Engagement and Brand Loyalty

Podwires Overview : On the part of Audacy, its Sports & Fandom study showcases the role of sports radio in terms of creating fan engagement and loyalty, ultimately delivering value to advertisers. 84% of Americans identify as sports fans. Sports radio listeners are the most engaged and dedicated in fueling their fandom. Audacy provides 24/7 sports highlights, analysis, and inspiring stories that fuel this fandom, earning it trust and loyalty from its listeners.

The Revelations :

• The Fan: Sports fans are always watching—especially after the whistle. As such, sports radio listeners must be the best of 84% of Americans who truly are sports fans. Team fans get an adrenaline boost through sports radio, featuring deep analysis and player interviews, in addition to just purely behind-the-scenes content.

• It's an unbeatable ad platform, thanks to sports radio's engaged and connected audience. Fans of their teams and leagues join the community in a big way: participating in contests, polls, and promotions inspired by sports radio advertising. Fans are enthusiastic, loyal, 4 times more likely to buy from the brand advertiser, 3 times more likely to visit its website, and 6 times more likely to download its app.

• Sports fans are active all day, and so they're more likely to hear your radio ad than they would see it on TV. Sports radio ads stand out. More so than television ads, radio ads are noticed, trusted, and sought after.

• It's hours of sports talk every week for superfans, so brands that pair it with live games perform the best. Brands only in live games miss 80% of sports fan activity. Marketers should harness play-by-play and sports talk to surround fans with the game experience in order to build a stronger connection throughout the season.

• Brands want Audacy advertising to extend reach and boost impact! Our passionate listeners stand up for brands that stand up for their favorite stations and teams. This commitment pushes brands up the entire marketing funnel. And these victorious brands see sales and usage rise by 40%. Partnering with our beloved hosts amplifies the success of a campaign, since 61% of weekly listeners begin to view the company more favourably due to a host's endorsement and credibility.

• Sports radio engages fans throughout the brand journey for auto, insurance, quick-serve restaurants, telecom, beverage, and retail. National and local fan favourite teams' sponsors, as well as sports radio advertisers, were recalled. Radio advertisers won double-digit brand lift in Audacy's key sports markets.

Why does it matter:

Thus, with the establishing of an emotional connection between listeners and the station through alignment with popular sports radio personalities and teams, there is a related increase in brand awareness and perception. Ultimately, this leads to increased sales and usage across various industries for companies.

Bottom line:

Sports radio offers brands high-quality environments to engage with consumers in a safe way. If you haven't yet played in the sports radio arena, now's the time to capitalize on opportunities across teams, leagues, and local markets with fans galore.

🌎PODCAST ELSWHERE

1. 🇮🇳 India : ElevenLabs' Hindi AI voices power Audio Pitara's 'Dil se Dil tak', which goes on to massive downloads and top chart rankings across the globe.

2. 🇬🇧 United Kingdom : Last chance to nominate for the ReelWorld Radio Academy 30 Under 30 list. Applications close at midnight tomorrow!

3. 🇦🇺 Australia : Hamish & Andy topped the Triton Digital Australian Podcast Rankings for July 2024, despite only having five episodes drop during the month. It had 862,794 monthly listeners to finish atop the ranking chart, ahead of its rivals.

🚀HIRE A PODCAST PROFESSIONALS

👉 Would like to be featured in our newsletter?. Come along with the growing number of podcast creators who rely on PODWIRES Marketplace to make their journey easier. Register right away.

📢 WHO’S HIRING?

• The Guardian UK is now looking for an Audio Producers and be a part of a diverse and inclusive global organisation that delivers fearless, investigative journalism, and holds power to account.

• New Zealand Media & Entertainment(NZME) is hiring a Commercial Lead - Digital Audio.

• Reuters is looking for an experienced Podcast Producer to join the team responsible for Reuters World News, our fast-growing daily show, and help shape our expansion of audio programming.

• BFBS, the Forces Station, is looking for an experienced radio presenter-producer who wants to broadcast to British audiences worldwide.

• Global is hiring a Production Coordinator - Podcast. You will work with Podcast Producers and Podcast and Operation team Heads to ensure each slate podcast goes through the production cycle smoothly.

• EA Sports (Canada) is looking for a Audio Producer
  
  

📌 NOTICE BOARD

• August 12-15 : AIR at PMDMC - San Diego, CA

• August 19-22: Podcast Movement 2024 - Washington, D.C.

• September 3: Podcast Day Asia - Kuala Lumpur, Malaysia

• September 2 - 4 : Radiodays Asia 2024 - Kuala Lumpur, Malaysia

• September 18 : Radio Academy Festival 2024 - London, UK

Visit Podwires Marketplace to post your upcoming events or job openings for free.

🔆 FROM OUR COMMUNITY

• Bob Pittman, CEO and Chairman of iHeartMedia, discusses the critical role of audio in modern marketing strategies in a recent Nielsen Insight Studio interview about the critical role of audio in marketing strategies.

• Check out Morgan Swift's blog post "How to identify an ideal cross-promotional partner" if you're trying to grow your podcast audience.

• Katie Paterson wrote an article about which social media platforms that actually work for Podcasters.

• Roni Gosch from Podbean wrote an interesting article about why your blog needs a podcast.

• Tess Ryan from MakeUseOf.com wrote an excellent article about three features I wish Spotify had for podcasts (and how to work around them). You should definitely check it out.

• The latest from Sounds Profitable is examined by Tom Webster for pointers to make a podcasting sales pitch.

🛠️ PODCAST TOOLBOX

• 📢 Zencastr is an all-in-one podcast production suite that gives you studio quality audio and video without needing all the technical know-how.

• 🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

• 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

• 📼 Tubebuddy - is a complete tool for YouTube channel management and growth.

• 🪀 Swell AI turns podcasts or videos into transcripts, clips, show notes, articles, summaries, titles, newsletters, social posts, and more.

Browse more Tools ➡️

DISCLAIMER This podcast toolbox includes affiliate links If you decide to make a purchase using them, we may receive a small kickback which helps to support the newsletter which allows us to operate it. Thanks in advance!

Podwires is here because of our incredible partners' unwavering support.

FROM THE TEAM

📖 I appreciate you taking the time to read! See you in the next issue. Got a question or criticism? Just click on Reply. We can talk while we are here.

🎧 Check out our podcast, the one and only "That Podcast Exchange” - This podcast is an insightful conversation with people at the top of their game and deconstructs them to find the tools, tactics, and tricks to help you achieve your dream goal as Podcast Manager.

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