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Let’s dive in on today’s newsletter. - Miguel Bada

• 🔥iHeart Tops Triton's U.S. Podcast Rankings with 67.4M Average Weekly Downloads

• 🚨 Podcast Insight: Podcasts Emerge as a Preferred News Source for Women in 2024

• 🌏 Podcast Elsewhere: In collaboration with PAVE Studios, Khloē Kardashian will launch her new OpenMind video podcast.

• 🌋 Take a Quiz : Are you ready to start creating innovative podcasts?

• 🛠️Podcast Events & Toolbox -

🔥iHeart Tops Triton's U.S. Podcast Rankings with 67.4M Average Weekly Downloads

Global technology and services provider Triton Digital has announced the release of its U.S. Podcast Ranker for the May 2024 reporting period: April 29, 2024 – June 2, 2024.

The Revelation

iHeart Audience Network added in both Top Podcasts by Weekly Average Downloads and Top Podcasts by Weekly Average Users ranks. This brings the total podcasts to 150.

A bundled ranking has the iHeart Audience Network at one on the Top Sales Networks Report for May at 67.4M in average weekly downloads and 18.6M average weekly users. Secondly, SiriusXM Podcast Network had 38.5M in average weekly downloads and 12.9M in average weekly users, while third place was held by NPR with 24.6M average weekly downloads and 6.4M average weekly users.

The Data and Sources

Triton's Podcast Metrics, certified by the IAB Tech Lab, deliver a standard for podcast audience data that provides content creators, marketers, and the audio industry with accurate and reliable information on consumption.

Accurate and reliable data goes a long way to making informed decisions in the sectors of content creation, advertising strategies, and overall industry growth. Standardized metrics drive fair competition and allow a better understanding of audience behavior and preferences.

Our Take:

Independent stakeholders can confidently go through performance analysis and strategy optimization for effective audience targeting. With Triton's Podcast Metrics at the heart of your strategies, you can ensure better ROI and success in the dynamic podcast market.

💥 Attention, podcasters!

Introducing Podworks.io - the ultimate marketplace for taking your show to new heights. Experience a seamless platform that streamlines your podcast production process, empowering you to create professional-quality episodes with ease.

1. Effortless Collaboration: Connect with talented audio professionals who can elevate your podcast's production quality.

2. Comprehensive Services: From editing and sound design to marketing and monetization, find all the resources you need to thrive in one convenient place.

Join the thriving community of podcasters who trust Podworks.io to simplify their journey. Sign up today and unlock the full potential of your show!

🚨Podcasts Emerge as a Preferred News Source for Women in 2024

A new survey suggests that, in the past two years, podcast listeners in Australia have surged among Gen Z women and Baby Boomers. This was based on the Digital News Report: Australia 2024, undertaken in partnership with the News and Media Research Centre at the University of Canberra.

The Findings :

Men are more likely to have listened to a podcast in the last month than women, 44% to 35%. Meanwhile, younger generations are far more likely to have been reached by podcasts than Baby Boomers and older.

Podcast listening continues to increase, rising 2 percentage points from last year to 40%, and up a total 7 percentage points since 2022.

The older/i.e., younger the generation, the more likely the podcasts are to be listened to. However, indicating they listen to podcasts. Now, the number of Baby Boomers and older podcast listeners has gone up by 4 percent to 18 percent. For Gen X, it rose from 32 percent to 37 percent.

The average number of global consumers using podcasts has held steady, at 38%, since 2021. As for the countries that have actually increased their use of podcasts, in the last three years, this includes the UK (+9pp), Canada (+7pp), the USA (+7pp), and Spain (+7pp).

Social media sites such as Facebook and YouTube continued to be major hubs for news. In a similar vein to rising news consumption in 2024 among women, there was an increase in the number of females listening to podcasts. This almost definitely means that more timely topics relevant to women are being covered by podcasts, which, by nature, have traditionally felt underrepresented in mainstream news coverage.

The Data and Sources

The Reuters Institute for the Study of Journalism is an international research centre for the comparative study of journalism based at Oxford University. Coordinating a long-running global survey, this report features only one part. The Digital News Report delivers comparative data on media usage in 47 countries and across six continents.

Why does this matter?

It matters in that it displays a changing media landscape in which women need to have better representation in news stories. With the increasing popularity of podcasts, they must genuinely represent the interests and perspectives of all their audiences, including women.

Our take of the report:

This is an effective way to understand the morphing trends in the consumption of digital news and for reasoning on the need for inclusive storytelling across journalism. The report helps media companies in tailoring relevant content catering to different audiences based on their varied interests by analyzing the data.

👉 Get the latest news from Australia in a bite-sized report in 5 minutes. Click here to get started.

• Easy, auto content creation for podcasters! Headliner's got some great news that will make your life a lot easier: They rolling out TikTok auto-posting.

• In collaboration with PAVE Studios, Khloē Kardashian will launch her new OpenMind video podcast.

• Evergreen Podcasts, a Cleveland-based global podcast production network, today announced that it's playing host to a major deal in podcast sponsorship with DistroKid, a music distribution service.SUBMIT YOUR NEWSSend press releases to [email protected]. Editorially, we may rewrite headlines and descriptions.

• June 28-30: Empowered Podcasting Conference - Charlotte, North Carolina, USA

• June 26 : Foot In The Door - The University of Salford Student Union, University House, UK

• August 19-22: Podcast Movement 2024 - Washington, D.C.

• September 3: Podcast Day Asia - Kuala Lumpur, Malaysia

• September 2 - 4 : Radiodays Asia 2024 - Kuala Lumpur, Malaysia

Visit podworks.io to post your upcoming events or job openings for free.

• David Hoffman wrote a compelling article about the Great Unanswered Question in Branded Podcasting

• In a blog post, Johnny Flores of Flores Podcast Productions provided us with advice on how to write proposals that are both compelling and clear in order to attract potential clients.

• Apple Music vs. Spotify: Which music streaming service is the best? by Michael Bizzaco , Derek Malcolm and Amanda Blain

• Joseph Liu shared with us the 10 Podcasting Lessons he Learned After 100 Episodes

• Survey Finds Only 1 in 4 Indies Monetize Their Podcast, this according to Katie Paterson from the Podcast Host

• Managing People to Managing Productions: A How to Guide for Editors and Producers with Mia Lobel $335 Class Starts: Sep 9 

• How to Pitch Podcast Executives and Get Your Show Made with TJ Raphael $335 Class Starts: Sep 9

• From Idea to Launch: How to Create a Sustainable Podcast with Laurel Morales $335 Class Starts: Sep 17

• Telling Vulnerable Stories with Ronald Young Jr. $370 Class Starts: Oct 2

• Turning Dense Information Into Great Stories with Lewis Wallace $335 Class Starts: Oct 3

• From Topic to Story: How to Find Characters and Narrative Arcs to Draw in Listeners with Sarah Esocoff $370 Class Starts: Oct 7

• Body-Ody-Audio: How to Make Sensorial, Visceral Audio with Kristina Loring $370 Class Starts: Oct 8

• Be So For Real: Interview Training for Producers, Hosts and Editors with Dom French $370 Class Starts: Oct 30

• Fact Checking 101 with Jeanette Beebe  $370 Class Starts: Nov 4

• Mind Your Business: Podcast Monetization with Annalise Nielsen $335 Class Starts: Nov 5

• Introduction to Story Editing with Willow Belden $335 Class Starts: Dec 2

🌟 Share Your Experience! 🌟

We are delighted to hear from our subscribers! We would be happy to publish your testimonial if you have found our newsletter to be helpful or if you have a success story to share.

👉 Post a Testimonial: https://testimonial.to/podwiresYour input matters, regardless of how long it is—a single sentence or an elaborate narrative. It also aids others in realising the advantages of our newsletter. We appreciate your participation in our community! 🙌

Welcome to the Podcaster Toolbox, a crowd-sourced resource for independent, DIY, and/or beginning home-based podcasters.

The Kangaroofern Media Lab team will review the resources submitted here and add them as soon as possible to the Podcaster Toolbox.

• 🏜️ Transistor.fm - is a powerful and simple podcasting platform. The ability to host multiple podcasts on one account makes it ideal for podcasters with multiple shows.

• 📢 Zencastr is an all-in-one podcast production suite that gives you studio quality audio and video without needing all the technical know-how.

• 🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

• 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

• 🔊 Soundstripe is a platform that offers thousands of royalty free music, sound effects, and video for your projects.

• 📼 Tubebuddy - is a complete tool for YouTube channel management and growth.

• 📹 VidIQ - is a website for learning that focuses on offering video tutorials and analytics to aid users in expanding their YouTube channels.

• 🪀 Swell AI turns podcasts or videos into transcripts, clips, show notes, articles, summaries, titles, newsletters, social posts, and more.

• 📬 SparkLoop is the fastest way to get a newsletter referral program — like TheSkimm and Morning Brew — up and running.

• 🎚️ Riverside is your online studio for high-quality podcast and video recording and editing.

The complete Toolbox can be seen at https://www.podworks.io/toolbox

👀 Employing? or trying to find a new job?

Do you need to hire for your podcast? Here's where you can post a job (for free). Come hang out with us at podworks.io if you are a professional podcast producer!

More on Kangaroofern Media Lab

• That Podcast Exchange - This podcast is an insightful conversation with people at the top of their game and deconstructs them to find the tools, tactics, and tricks to help you achieve your dream goal as Podcast Manager.

• Get Evening Post Wrap - for nightly bite size news around Australia and the world.

• Podwires Daily - for providing news about audio trends and podcasts.

• Podwires Asia - for reporting on podcasting and audio trends in South East Asia

• Trailer Mixtape - The Hottest Podcast trailer to watch

• There’s a Glitch - updated tech news and scam and fraud trends

• Santos Unfiltered - features expert interviews on current political and social issues in Australia and worldwide.

🎖️ How did you find the newsletter for today?

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